Use of Twitter during a Crisis

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stiQRd CEO Aaron Prather's presentation at MobileCamp Memphis on May 7, 2011.

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Use of Twitter during a Crisis

  1. 1. Use of Twitter during a Crisis The Rise of #memstorm and #memflood Aaron Prather, CEO Of StiQRd / @amprather For MobileCamp Memphis #MoCaMEMSaturday, May 7, 2011
  2. 2. “You don’t start communities. They already exist. They are already doing what they want to do. The question you should ask is ‘How can I help them to do better’” Mark Zuckerberg, Facebook Founder and CEOSaturday, May 7, 2011
  3. 3. Effective Use Of Hashtags ✤ Iranian Election / Revolution of 2009 ✤ Haiti and Japan Earthquakes ✤ Egypt 2011 ✤ Other Middle Eastern “uprising” ✤ The Boston Snowpocalpyse ✤ SOME Tech Conferences ✤ Follow FridaySaturday, May 7, 2011
  4. 4. What Makes A Good Hashtag ✤ Easy to Identify - #egypt ✤ Short and Sweet - must fit in the 140 character limit ✤ Power Users ✤ ReTweets ✤ Community Supported ✤ No longer “owner” supportedSaturday, May 7, 2011
  5. 5. “The real lesson is that the Twitter community decides what a hashtag is going to be, not the person who created it, and to some extent it is unpredictable.” Mathew Ingram, Founder of MeshSaturday, May 7, 2011
  6. 6. A Personal Problem ✤ My personal annoyance with the local media ✤ Why do I have to visit 3 to 4 sites to get information? ✤ Why do I still not find the information I need / want? ✤ ADD ✤ I’m easily distracted ✤ Just the facts, ma’am ✤ I like to contribute a voice ✤ I want to help ✤ Photos, information, thoughtsSaturday, May 7, 2011
  7. 7. The Light Bulb Moment ✤ Ignite Memphis 2 ✤ Presentation to encourage Memphis to use hashtags ✤ #memstorm ✤ #memsnow ✤ #memtraffic ✤ #mempotholeSaturday, May 7, 2011
  8. 8. Put into Practice ✤ Literally, the NEXT day - ✤ Severe weather rolls in to Memphis ✤ Start encouraging people to use #memstorm hashtag ✤ @memphisweather1 @HowellMarketing starts using the tag ✤ People start to RT the updates ✤ Shunned by the “mainstream” mediaSaturday, May 7, 2011
  9. 9. Getting Acceptance ✤ The Next #memstorm - ✤ Getting WREG to start using the hashtag ✤ @memphisweather1 starts picking up more followers because of the hashtag ✤ WMC-TV starts using the tag ✤ More and more community comes onSaturday, May 7, 2011
  10. 10. Saturday, May 7, 2011
  11. 11. Lunaweb rolls out Memstorm.com For those that don’t use Twitter, now gets the Power of TwitterSaturday, May 7, 2011
  12. 12. #MemStorm vs. #FoxStorm ✤ FOX 13 decides to launch #foxstorm ✤ #memstorm community rejects and even attacks #foxstorm ✤ FOX 13 goes on the defensive ✤ Community pushes back even harder ✤ FOX 13 relents and joins the #memstorm communitySaturday, May 7, 2011
  13. 13. The Birth of #memflood ✤ Suggested by Drew Avery ✤ Shortly after 11:30 p.m. ( @CanesDrew ) Monday, a random sampling of 500 tweets with the #memflood ✤ Promoted by Power Accounts hashtag had generated almost 1.2 million views that reached ✤ Numerous Retweets an audience of more than 154,000 followers in the ✤ Fully accepted by the preceding 24 hours. “mainstream” media ✤ Used by Government and Quasi-Government agenciesSaturday, May 7, 2011
  14. 14. #memflood - 7,345 views in 1 day Originally posted on private Facebook account that had 328 friendsSaturday, May 7, 2011
  15. 15. Saturday, May 7, 2011
  16. 16. So What Now? ✤ Make sure you have a Twitter app on your smart phone ✤ Twitter, Hootsuite, Echofon, TweetDeck, Twitterrific, TweetCaster ✤ Follow folks ✤ Create Hashtags just for fun ✤ Participate in the discussion ✤ RetweetSaturday, May 7, 2011
  17. 17. Thanks and let’s talk @ampratherSaturday, May 7, 2011

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