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Cottage Inn Presentation- NMDL


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Cottage Inn Presentation- NMDL

  1. 1. Cottage Inn<br /> Adds New Ingredients to the Mix<br />Proposal By: Amanda Stickler<br />
  2. 2. From The Beginning..<br />Opened in Ann Arbor in 1948<br />Today, Cottage Inn continues to operate a successful pizza business based on the quality of the pizza<br />The problem with just focusing on quality is…<br />
  3. 3. The Challenges..<br />IT’S EXPENSIVE!! <br />This is the number one challenge for Cottage Inn<br />Competitors are competing on lower prices (Little Caesars, Dominos, Pizza Hut)<br />And Cottage Inn cannot continue to focus on just quality. <br />Lets do something about it!<br />
  4. 4. New Ingredients To Spice Things Up..<br />Let's Change it up! <br />How? <br />Improve Social<br />Media Strategy By:<br />Increasing Followers<br />Improving Content <br />Better Targeting Audience<br />Currently: <br /><ul><li>2 Local Facebook Pages
  5. 5. 1 Corporate Page (No posts)
  6. 6. 246 Twitter Followers
  7. 7. 20 Tweets
  8. 8. No Official YouTube Channel </li></li></ul><li>FACEBOOK<br />Decide on a Strategy:<br />One corporate page? Local pages? Both?<br />Increase Followers: <br />Encourage anyone working with you to create personal accounts and promote the page to their network<br />Improve Content: <br />Post news articles, blogs, discussions <br />about the industry, ask questions<br />Target Audience: <br />Google Insights for Search<br />Facebook Ad <br />
  9. 9. TWITTER<br />Increase Followers: <br />Follow people that may be interested in your services <br /> follow the ‘Most Vocal Authors List’<br />Twitter search bar: relevant keywords <br />Improve Content: <br />Follow similar rules as Facebook<br />Two RT’s each day <br />Target Audience: <br /><br />Google Insights for Search <br />@Cottageinn<br />
  10. 10. YOUTUBE<br />Create own YouTube channel<br />Short videos (2-3 minutes)<br />Value for the consumer<br />Establish yourself as a professional <br />One new video a week<br />Always include a link to the website at the end<br />Ex: How to make a pizza at home that almost tastes as good as Cottage Inn’s <br />
  11. 11. ADWORDS <br />Suggested Keywords:<br /><ul><li>Pizza
  12. 12. Pizza delivery
  13. 13. Gourmet pizza
  14. 14. Cottage Inn
  15. 15. Cottage Inn pizza
  16. 16. Quality pizza
  17. 17. Best quality pizza
  18. 18. Michigan Pizza
  19. 19. Ohio Pizza</li></li></ul><li>Social Media Timeline <br />September 30th<br /><ul><li>100 FB fans
  20. 20. 400 Twitter Followers
  21. 21. 2 YouTube Videos
  22. 22. 1st Promotion
  23. 23. 40% of budget used</li></ul>November 30th<br /><ul><li>250 FB fans
  24. 24. 550 Twitter Followers
  25. 25. 7 YouTube Videos
  26. 26. 3rd Promotion
  27. 27. 90% of budget used</li></ul>* 10% of budget saved for unexpected funds <br />October 30th<br /><ul><li>200 FB fans
  28. 28. 500 Twitter Followers
  29. 29. 4 YouTube Videos
  30. 30. 2nd Promotion
  31. 31. 70% of budget used</li></li></ul><li>Social Media ROI <br />Google Analytics<br /> (twitter)<br />AdWords Reports <br />Twendz (twitter)<br />PostRank<br />Facebook Impressions <br />% Increase in Sales <br />