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Sports Illustrated Yankees World Series Case Study

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Sports Illustrated Yankees World Series Case Study

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Sports Illustrated wanted to promote their commemorative issue during the Yankees World Series Parade.

Forty street team members were strategically positioned along the parade route and handed out postcards and thousands of email addresses were collected from the raving sports fans.

Sports Illustrated wanted to promote their commemorative issue during the Yankees World Series Parade.

Forty street team members were strategically positioned along the parade route and handed out postcards and thousands of email addresses were collected from the raving sports fans.

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Sports Illustrated Yankees World Series Case Study

  1. 1. SPORTS ILLUSTRATED CASE STUDY STICKHEAD MEDIA · STICKHEADMEDIA.COM · HELLO@STICKHEADMEDIA.COM· 818.533.1181 NEW YORK OBJECTIVE Sports Illustrated wanted to promote their commemorative issue during the Yankees World Series Parade. TACTIC Brand Ambassadors handed out 100,000 postcards and thousands of email addresses were collected from the raving sports fans. RESULTS Forty street team members were strategically positioned along the parade route. They moved around with the crowd and response was excellent as the postcards hit a ‘homerun’ with the Yankees fans!

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