MỘT SỐ LÝ THUYẾT
CHIẾN LƯỢC CƠ BẢN
Biên soạn: Anh T.T. Truong, PhD.

5 LỰC LƯỢNG CẠNH TRANH
(FIVE FORCES)
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AGENDA
Introduction
Primary goals
Areas of growth
Timeline
Summary
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INTRODUCTION
At Contoso, we empower organizations to foster
collaborative thinking to further drive workplace innovation.
By closing the loop and leveraging agile frameworks, we
help business grow organically and foster a consumer-first
mindset.
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PRIMARY GOALS
Annual revenue growth

QUARTERLY PERFORMANCE
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0
1
2
3
4
5
6
Q1 Q2 Q3 Category 4
Series 1 Series 2 Series 3

AREAS OF GROWTH
CATEGORY 1 CATEGORY 2 CATEGORY 3 CATEGORY 4​
Q1 4.5 2.3 1.7 5​.0
Q2 3.2 5.1 4.4 3​.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
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BUSINESS OPPORTUNITIES ARE LIKE
BUSES. THERE'S ALWAYS ANOTHER
ONE COMING.
Richard Branson
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MEET OUR TEAM
TAKUMA HAYASHI
President
MIRJAM NILSSON
Chief Executive Officer
FLORA BERGGREN
C hie f O pe ration s
Officer
RAJESH SANTOSHI
VP Marketing
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MEET OUR TEAM
TAKUMA HAYASHI
P r e s i d e n t
MIRJ AM NILSSON
C h i e f E x e c u t i v e O f f i c e r
RAJ ESH SANTOSHI
C h i e f O p e r a t i o n s O f f i c e r
RAJ ESH SANTOSHI
V P M a r k e t i n g
G RAHAM B ARNES
V P P r o d u c t
ROWAN MURPHY
S E O S t r a t e g i s t
ELIZABETH MOORE
P r o d u c t D e s i g n e r
ROB IN KLINE
C o n t e n t D e v e l o p e r
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PLAN FOR PRODUCT LAUNCH
PLANNING
Synergize scalable
e-commerce
MARKETING
Disseminate
standardized
metrics
DESIGN
Coordinate e-
business
applications
STRATEGY
Foster holistically
superior
methodologies
LAUNCH
Deploy strategic
networks with
compelling e-
business needs
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TIMELINE
Q1
Q2
Q3
Q4
Synergize scalable e-commerce
Coordinate e-business applications
Deploy strategic networks with compelling e-business needs
Disseminate standardized metrics
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AREAS OF FOCUS
B2B MARKET SCENARIOS
Develop winning strategies to keep ahead of
the competition
Capitalize on low hanging fruit to identify a
ballpark value
Visualize customer directed convergence
CLOUD-BASED
OPPORTUNITIES
Iterative approaches to corporate strategy
Establish a management framework from the
inside
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HOW WE GET THERE
ROI
Envision multimedia-based
expertise and cross-media
growth strategies
Engage worldwide
methodologies with web-
enabled technologies
NICHE MARKETS
Pursue scalable customer service
through sustainable strategies
Engage top-line web services
with cutting-edge deliverables
SUPPLY CHAINS
Cultivate one-to-one customer
service with robust ideas
Maximize timely deliverables for
real-time schemas
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SUMMARY
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO
says, "Efficiencies will come from proactively transforming
how we do business."
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THANK YOU
Mirjam Nilsson
mirjam@contoso.com
www.contoso.com
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