Marketing Strategies for Health and Human Services Organizations The Foundation Center — San Francisco April 14, 2010 © 20...
What is marketing for human services agencies?  <ul><li>Anything and everything you do that places your services, your pro...
How can I market my organization? <ul><li>You’re already doing it </li></ul><ul><li>Real Question: How can I market my org...
What is a strategic marketing plan? <ul><li>A carefully thought out and clearly written series of steps that will determin...
Basic components of  a strategic marketing plan <ul><li>Who are we? </li></ul><ul><li>Where are we now? </li></ul><ul><li>...
Who are we? <ul><li>Know your organization </li></ul><ul><ul><li>What makes you unique? </li></ul></ul><ul><ul><li>What pr...
Where are we now? <ul><li>Understand where your organization stands internally and externally </li></ul><ul><ul><li>What h...
Where do we want to be? <ul><li>Determine realistic short-term (12-24 month) goals consistent with your mission and busine...
What do we want to say? <ul><li>Your messages define who you are </li></ul><ul><li>Messages communicate to all your consti...
What do we want to say?  Message Architecture  <ul><li>Start with an umbrella message — all-encompassing </li></ul><ul><ul...
Message Architecture © 2010 small | simple marketing. All Rights Reserved.
Who are we talking to? <ul><li>Know your audience </li></ul><ul><ul><li>Board </li></ul></ul><ul><ul><li>Staff </li></ul><...
Who are we talking to? <ul><li>There is no one-size-fits-all message </li></ul><ul><li>You might not want to talk to your ...
How do we reach them? <ul><li>Different audiences require different approaches </li></ul><ul><li>There is a right way and ...
Different audiences, different approaches <ul><li>Nice, slick, four-color brochure may not sell well with your cost-consci...
Don’t reinvent the wheel <ul><li>What have other organizations done that has worked? </li></ul><ul><li>What have you had s...
Don’t try to do everything  <ul><li>With a limited budget </li></ul><ul><ul><li>Concentrate your dollars </li></ul></ul><u...
Your options © 2010 small | simple marketing. All Rights Reserved.
Earned media <ul><li>Advantages </li></ul><ul><ul><li>$ </li></ul></ul><ul><ul><li>Greater credibility </li></ul></ul><ul>...
Email <ul><li>Advantages </li></ul><ul><ul><li>$ </li></ul></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>...
Direct mail <ul><li>Advantages </li></ul><ul><ul><li>Can target audience precisely </li></ul></ul><ul><ul><li>Unfiltered m...
Television advertising <ul><li>Advantages </li></ul><ul><ul><li>Can target audience precisely (Cable) </li></ul></ul><ul><...
Radio advertising <ul><li>Advantages </li></ul><ul><ul><li>Can target audience </li></ul></ul><ul><ul><li>Unfiltered messa...
Print advertising <ul><li>Advantages </li></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Gets into people’...
Transit advertising <ul><li>Advantages </li></ul><ul><ul><li>Potentially large audience </li></ul></ul><ul><ul><li>Strong ...
Billboards <ul><li>Advantages </li></ul><ul><ul><li>Potentially large audience </li></ul></ul><ul><ul><li>Strong impact </...
Community sponsorships/fairs <ul><li>Advantages </li></ul><ul><ul><li>Large audience </li></ul></ul><ul><ul><li>Wide expos...
Your website <ul><li>Advantages </li></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Extensive access to co...
Social media — Twitter, Facebook,  YouTube, Blogs, Flickr, etc. <ul><li>Advantages </li></ul><ul><ul><li>Highly targetable...
What is framing? <ul><li>A vital aspect of getting your message across </li></ul><ul><li>Every communication is framed in ...
Framing — example <ul><li>The U.S. Centers for Disease Control must prepare for an outbreak of a rare disease that is expe...
CDC: Group X <ul><li>Plan A: Will result in 200 people being saved </li></ul><ul><li>Plan B: Offers a one-third chance tha...
CDC: Group Y <ul><li>Plan One: Will result in 400 people dying </li></ul><ul><li>Plan Two: Offers a one-third chance that ...
Framing: 600 lives at stake <ul><li>Group X </li></ul><ul><ul><li>Plan A: Will result in 200 people being saved </li></ul>...
Framing: 600 lives at stake <ul><li>Group X </li></ul><ul><ul><li>Plan A: Will result in 200 people being saved  —   75% <...
Use framing to get your message out <ul><li>CONTEXT — Is your story in the news these days? (e.g. can you tie your story t...
<ul><li>SIMPLE — Make it easy for your audience to understand the story and to find the relevant data. </li></ul><ul><li>P...
<ul><li>If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the r...
How prevalent is social media? © 2010 small | simple marketing. All Rights Reserved.
How prevalent is social media? © 2010 small | simple marketing. All Rights Reserved.
<ul><li>If you’re not using social media, chances are you’re making a mistake </li></ul><ul><li>Not all social media tools...
<ul><li>Free is never really free </li></ul><ul><li>You are noted by your absence </li></ul><ul><li>“ A taste of honey’s w...
Some useful social media sites © 2010 small | simple marketing. All Rights Reserved.
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Foundation center presentation 2010

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A presentation on marketing for human services agencies presented before the Foundation Center of San Francisco on April 14, 2010

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Foundation center presentation 2010

  1. 1. Marketing Strategies for Health and Human Services Organizations The Foundation Center — San Francisco April 14, 2010 © 2010 small | simple marketing. All Rights Reserved.
  2. 2. What is marketing for human services agencies? <ul><li>Anything and everything you do that places your services, your programs or your organization before your identified audience </li></ul><ul><ul><li>Collateral — brochures, newsletters, flyers, postcards, advertisements </li></ul></ul><ul><ul><li>Internet — websites, social media * </li></ul></ul><ul><ul><li>Media relations — talking to the press, pitching the press </li></ul></ul><ul><ul><li>Public events — community events, professional events </li></ul></ul><ul><ul><li>Fundraising — direct mail, direct contact, fundraising events </li></ul></ul><ul><ul><li>Direct services </li></ul></ul><ul><ul><li>Everything else </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  3. 3. How can I market my organization? <ul><li>You’re already doing it </li></ul><ul><li>Real Question: How can I market my organization effectively? </li></ul><ul><li>Have a strategic plan, follow it </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  4. 4. What is a strategic marketing plan? <ul><li>A carefully thought out and clearly written series of steps that will determine: </li></ul><ul><ul><li>Where your organization is right now </li></ul></ul><ul><ul><li>Where your organization is going over the next year or more </li></ul></ul><ul><ul><li>How you’re going to get there </li></ul></ul><ul><ul><li>How you'll know if you got there or not </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  5. 5. Basic components of a strategic marketing plan <ul><li>Who are we? </li></ul><ul><li>Where are we now? </li></ul><ul><li>Where do we want to be? </li></ul><ul><li>What do we want to say? </li></ul><ul><li>Who are we talking to? </li></ul><ul><li>How do we reach them? </li></ul><ul><li>What can we afford? </li></ul><ul><li>What is framing? </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  6. 6. Who are we? <ul><li>Know your organization </li></ul><ul><ul><li>What makes you unique? </li></ul></ul><ul><ul><li>What programs do you offer that are unique? </li></ul></ul><ul><ul><li>What challenges do you face? </li></ul></ul><ul><li>Know your partners </li></ul><ul><ul><li>Other NGOs, Board members, current and former clients </li></ul></ul><ul><li>Know your competition </li></ul><ul><ul><li>What makes them unique? </li></ul></ul><ul><ul><li>What type of marketing are they doing? </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  7. 7. Where are we now? <ul><li>Understand where your organization stands internally and externally </li></ul><ul><ul><li>What have you accomplished? </li></ul></ul><ul><ul><li>What have you produced? </li></ul></ul><ul><ul><li>What challenges do you face? </li></ul></ul><ul><li>Understand your clients and their needs, and whether and how you are meeting them </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  8. 8. Where do we want to be? <ul><li>Determine realistic short-term (12-24 month) goals consistent with your mission and business plan </li></ul><ul><ul><li>Increase donors </li></ul></ul><ul><ul><li>Increase awareness of your services among clients </li></ul></ul><ul><ul><li>Increase awareness of your mission among general public </li></ul></ul><ul><ul><li>Increase participation in program X by 10 percent </li></ul></ul><ul><li>Prioritize those goals based on resources and mission </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  9. 9. What do we want to say? <ul><li>Your messages define who you are </li></ul><ul><li>Messages communicate to all your constituencies, both external and internal </li></ul><ul><li>Message development should be a collaborative process </li></ul><ul><li>Should be consistent across audiences, not identical </li></ul><ul><li>Use real people; let them tell their/your story </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  10. 10. What do we want to say? Message Architecture <ul><li>Start with an umbrella message — all-encompassing </li></ul><ul><ul><li>Mission, Values, Services </li></ul></ul><ul><li>Key Supporting Messages — two or three </li></ul><ul><ul><li>Provide detail </li></ul></ul><ul><ul><li>Allow for tailoring of message depending on context/audience </li></ul></ul><ul><li>Proof Points </li></ul><ul><ul><li>Specific examples and case studies to illustrate the key messages </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  11. 11. Message Architecture © 2010 small | simple marketing. All Rights Reserved.
  12. 12. Who are we talking to? <ul><li>Know your audience </li></ul><ul><ul><li>Board </li></ul></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Clients </li></ul></ul><ul><ul><li>Donors </li></ul></ul><ul><ul><li>Partners </li></ul></ul><ul><ul><li>General public </li></ul></ul><ul><ul><li>Others </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  13. 13. Who are we talking to? <ul><li>There is no one-size-fits-all message </li></ul><ul><li>You might not want to talk to your Board members the way you talk to your clients </li></ul><ul><li>Make sure you have the right message for the right audience </li></ul><ul><li>Know your audience — market research </li></ul><ul><li>Take advantage of free market research </li></ul><ul><ul><li>www.HealthMattersInSF.org/ </li></ul></ul><ul><ul><li>www.HealthyCity.org </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  14. 14. How do we reach them? <ul><li>Different audiences require different approaches </li></ul><ul><li>There is a right way and there is definitely a wrong way </li></ul><ul><li>Don’t reinvent the wheel </li></ul><ul><li>Don’t assume you can’t afford something </li></ul><ul><li>Don’t assume you have to pay for anything </li></ul><ul><li>Don’t try to do everything </li></ul><ul><li>Consider all your options </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  15. 15. Different audiences, different approaches <ul><li>Nice, slick, four-color brochure may not sell well with your cost-conscious Board </li></ul><ul><li>The low-end, photocopied letter may not play well with potential corporate donors </li></ul><ul><li>“ The medium is the message” </li></ul><ul><li>Make sure you know your audience and how they get — or would like to get — information from you </li></ul><ul><li>Everybody has a computer </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  16. 16. Don’t reinvent the wheel <ul><li>What have other organizations done that has worked? </li></ul><ul><li>What have you had success with in the past? </li></ul><ul><li>With whom can you establish partnerships to help get your message across? </li></ul><ul><li>Are there existing websites/newsletters that can disseminate your message? </li></ul><ul><li>Social media </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  17. 17. Don’t try to do everything <ul><li>With a limited budget </li></ul><ul><ul><li>Concentrate your dollars </li></ul></ul><ul><ul><li>Focus your outlets </li></ul></ul><ul><ul><li>Compress your time frame </li></ul></ul><ul><ul><li>Take advantage of everything that’s free and that targets your audience </li></ul></ul><ul><ul><li>Stop and think whether you really need that brochure </li></ul></ul><ul><ul><li>Sometimes a letter is all that you need </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  18. 18. Your options © 2010 small | simple marketing. All Rights Reserved.
  19. 19. Earned media <ul><li>Advantages </li></ul><ul><ul><li>$ </li></ul></ul><ul><ul><li>Greater credibility </li></ul></ul><ul><ul><li>Wide audience </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Filtered message </li></ul></ul><ul><ul><li>Time investment </li></ul></ul><ul><ul><li>No guarantees </li></ul></ul><ul><ul><li>NOBODY READS THEM ANY MORE </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  20. 20. Email <ul><li>Advantages </li></ul><ul><ul><li>$ </li></ul></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Gets into people’s homes </li></ul></ul><ul><ul><li>Links directly to website </li></ul></ul><ul><ul><li>Frequency </li></ul></ul><ul><ul><li>Trackable </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Getting email addresses </li></ul></ul><ul><ul><li>Federal regulations </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  21. 21. Direct mail <ul><li>Advantages </li></ul><ul><ul><li>Can target audience precisely </li></ul></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Gets into people’s homes </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>$$$ </li></ul></ul><ul><ul><li>Limited frequency </li></ul></ul><ul><ul><li>Limited audience </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  22. 22. Television advertising <ul><li>Advantages </li></ul><ul><ul><li>Can target audience precisely (Cable) </li></ul></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Gets into people’s homes </li></ul></ul><ul><ul><li>Can couple with Internet </li></ul></ul><ul><ul><li>$$ </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>$$$ </li></ul></ul><ul><ul><li>Easy to do it badly </li></ul></ul><ul><ul><li>Limited content </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  23. 23. Radio advertising <ul><li>Advantages </li></ul><ul><ul><li>Can target audience </li></ul></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Gets into people’s homes </li></ul></ul><ul><ul><li>Can couple with Internet </li></ul></ul><ul><ul><li>Better for some groups than others </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>$$$$ </li></ul></ul><ul><ul><li>Easy to do it badly </li></ul></ul><ul><ul><li>Limited content </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  24. 24. Print advertising <ul><li>Advantages </li></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Gets into people’s homes </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>$$ </li></ul></ul><ul><ul><li>Easy to do it badly </li></ul></ul><ul><ul><li>Declining demographic </li></ul></ul><ul><ul><li>Limited content </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  25. 25. Transit advertising <ul><li>Advantages </li></ul><ul><ul><li>Potentially large audience </li></ul></ul><ul><ul><li>Strong impact </li></ul></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Can cover a market area </li></ul></ul><ul><ul><li>Daily exposure </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>$$$$ </li></ul></ul><ul><ul><li>More expensive if done incorrectly </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  26. 26. Billboards <ul><li>Advantages </li></ul><ul><ul><li>Potentially large audience </li></ul></ul><ul><ul><li>Strong impact </li></ul></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Daily exposure </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>$$$$ </li></ul></ul><ul><ul><li>Not for everybody, not for every campaign </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  27. 27. Community sponsorships/fairs <ul><li>Advantages </li></ul><ul><ul><li>Large audience </li></ul></ul><ul><ul><li>Wide exposure </li></ul></ul><ul><ul><li>Perception that organization is part of community </li></ul></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Direct contact with community </li></ul></ul><ul><ul><li>$$ </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Limited duration </li></ul></ul><ul><ul><li>Staff time </li></ul></ul><ul><ul><li>Sunburns </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  28. 28. Your website <ul><li>Advantages </li></ul><ul><ul><li>Unfiltered message </li></ul></ul><ul><ul><li>Extensive access to content </li></ul></ul><ul><ul><li>Dynamic messages </li></ul></ul><ul><ul><li>Opportunities for conversion </li></ul></ul><ul><ul><li>You’ve already got it </li></ul></ul><ul><ul><li>$ </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Can’t target audience </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  29. 29. Social media — Twitter, Facebook, YouTube, Blogs, Flickr, etc. <ul><li>Advantages </li></ul><ul><ul><li>Highly targetable </li></ul></ul><ul><ul><li>Perception that organization is part of the 21 st Century </li></ul></ul><ul><ul><li>Unfiltered messages </li></ul></ul><ul><ul><li>Your voice is not the only one </li></ul></ul><ul><ul><li>$ </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Easy to do it poorly </li></ul></ul><ul><ul><li>Once you start, you cannot stop </li></ul></ul><ul><ul><li>Your voice is not the only one </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  30. 30. What is framing? <ul><li>A vital aspect of getting your message across </li></ul><ul><li>Every communication is framed in some way — don’t let it be an accident </li></ul><ul><li>Poorly framing your message is worse than remaining silent </li></ul><ul><li>The reply you get depends on the question you ask </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  31. 31. Framing — example <ul><li>The U.S. Centers for Disease Control must prepare for an outbreak of a rare disease that is expected to kill 600 people unless action is taken. They have proposed two possible courses of action: </li></ul><ul><li>Group X: Please keep your eyes open </li></ul><ul><li>Group Y: Please close your eyes for a moment </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  32. 32. CDC: Group X <ul><li>Plan A: Will result in 200 people being saved </li></ul><ul><li>Plan B: Offers a one-third chance that 600 people will be saved and a two-thirds chance that no people will be saved </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  33. 33. CDC: Group Y <ul><li>Plan One: Will result in 400 people dying </li></ul><ul><li>Plan Two: Offers a one-third chance that no one will die and a two-thirds chance that 600 will die </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  34. 34. Framing: 600 lives at stake <ul><li>Group X </li></ul><ul><ul><li>Plan A: Will result in 200 people being saved </li></ul></ul><ul><ul><li>Plan B: Offers a one-third chance that 600 people will be saved and a two-thirds chance that no people will be saved </li></ul></ul><ul><li>Group Y </li></ul><ul><ul><li>Plan One: Will result in 400 people dying </li></ul></ul><ul><ul><li>Plan Two: Offers a one-third chance that no one will die and a two-thirds chance that 600 will die </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  35. 35. Framing: 600 lives at stake <ul><li>Group X </li></ul><ul><ul><li>Plan A: Will result in 200 people being saved — 75% </li></ul></ul><ul><ul><li>Plan B: Offers a one-third chance that 600 people will be saved and a two-thirds chance that no people will be saved — 25% </li></ul></ul><ul><li>Group Y </li></ul><ul><ul><li>Plan One: Will result in 400 people dying — 10% </li></ul></ul><ul><ul><li>Plan Two: Offers a one-third chance that no one will die and a two-thirds chance that 600 will die — 90% </li></ul></ul>© 2010 small | simple marketing. All Rights Reserved.
  36. 36. Use framing to get your message out <ul><li>CONTEXT — Is your story in the news these days? (e.g. can you tie your story to the budget crisis? Is it relevant to or reflective of larger social issues or trends?) </li></ul><ul><li>TIMING — If you can, be flexible with the timing of your story. Look for something on the calendar — legislation, anniversaries of major events, seasonal trends — that will boost your stories perceived value. </li></ul><ul><li>AUDIENCE — How many people does your story affect? The more people the better, the more people close to home the better. </li></ul><ul><li>IT’S ALWAYS PERSONAL — if your story doesn’t feature a real person or describe precisely how real people will be affected, go back to the drawing board. </li></ul><ul><li>BUZZ — Make sure that others online are talking about your issue; if not, get them talking. </li></ul>© 2010 small | simple marketing. All Rights Reserved.
  37. 37. <ul><li>SIMPLE — Make it easy for your audience to understand the story and to find the relevant data. </li></ul><ul><li>PARTNER — Whenever possible, partner with one or more other organizations to present your story. </li></ul><ul><li>BE BOLD — Don’t be afraid to light a fire under the responsible parties. It’s always good to have a villain and a hero. </li></ul><ul><li>DO THE WORK — In pitching the media, remember that reporters are busy people who are more likely to cover a story when all the work has already been done. Have your statistics, your interviewees and all the contacts a reporter is likely to want. </li></ul>Use framing to get your message out © 2010 small | simple marketing. All Rights Reserved.
  38. 38. <ul><li>If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person — that's marketing. </li></ul><ul><li>If the young man tells his date how handsome, smart and successful he is — that's advertising. </li></ul><ul><li>If someone else tells the young woman how handsome, smart and successful her date is — that's public relations. </li></ul><ul><li>If half the people the young woman meets are talking about how handsome smart and successful her date is — that’s social media. </li></ul>What is social media? © 2010 small | simple marketing. All Rights Reserved.
  39. 39. How prevalent is social media? © 2010 small | simple marketing. All Rights Reserved.
  40. 40. How prevalent is social media? © 2010 small | simple marketing. All Rights Reserved.
  41. 41. <ul><li>If you’re not using social media, chances are you’re making a mistake </li></ul><ul><li>Not all social media tools are appropriate for all organizations </li></ul><ul><li>Understand the different tools out there before you commit to them </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Microblogging (status updating) </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><ul><li>Video sharing </li></ul></ul><ul><ul><li>Image sharing </li></ul></ul><ul><ul><li>Site sharing </li></ul></ul>Social media © 2010 small | simple marketing. All Rights Reserved.
  42. 42. <ul><li>Free is never really free </li></ul><ul><li>You are noted by your absence </li></ul><ul><li>“ A taste of honey’s worse than none at all….” </li></ul><ul><li>Social media is still media and the same rules apply </li></ul><ul><ul><li>Clear, concise language </li></ul></ul><ul><ul><li>Audience appropriate </li></ul></ul><ul><ul><li>Show don’t tell </li></ul></ul><ul><li>Social media has different rules </li></ul>Social media © 2010 small | simple marketing. All Rights Reserved.
  43. 43. Some useful social media sites © 2010 small | simple marketing. All Rights Reserved.

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