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Marketing Innovation Summit: Integrating Social Media into the Mix


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Learn how to balance emerging social networks and channels with your clients’ existing marketing mix to effectively generate more leads and increase response rates. Jeffrey Stewart, CTO of Trekk Cross-Media, sheds light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors at lightning speed. He will offer guidance on how to merge offline and online marketing elements together in order to gain the most momentum and traction in the marketplace.

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Marketing Innovation Summit: Integrating Social Media into the Mix

  1. A Social Media Evolution What’s Next? Jeffrey Stewart. CTO Trekk Cross-Media
  2. Where Have We Been? Where Are We Now? Where are we Going ?
  3. The Mass Media Bubble
  4. Rise of Digital Media
  5. Waaayyy Back In
  6. Presidential Campaign Trends “Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web for raising money. But Senator Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of f connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.” - The New York Times
  7. Obama Email Updates • Email Alerts • News Releases • Event Reminders • Solicitations • Email Newsletters • 13M+ Addresses • 1B+ Messages
  8. Cause or Effect? The Obama campaign had Unprecedented Social Media usage Could popular culture be too far p p behind? How many heard mention of Twitter This time last year?
  9. Tonight Show with Conan O’Brien
  10. Late Night with Jimmy Fallon The Bryan Brinkman Experiment @bryanbrinkman
  11. “ Twitter is a passing fad that is sweeping the nation ” Jon Stewart, 2009
  12. Where Are We Now?
  13. Whitehouse Open for Questions?
  14. Helen Thomas: Obama “controlling the press” Protector of the Public ? Or protector of the Status Quo ?
  15. The Change Constant
  16. Biz Stone on where change originates
  17. But Many Do Get It
  18. It’s about Reputation and Influence
  19. What are they Doing ? • Status • Blogs • Wiki’s A meme (pronounced /ˈmiːm/, • Discussions rhyming with "cream"[1]) is a cream ), postulated unit or element of • Reviews cultural ideas, symbols or practices, and is transmitted from one mind to another through speech, gestures, rituals, or other imitable phenomena.
  20. Bookmark Sharing
  21. Looking For Something
  22. Social network and blogging sites are now the fourth most popular activity on the Internet
  23. Your Social Graph
  24. How many degrees away are you from Kevin Bacon?
  25. Ads can become Socially Aware …Bad?
  26. Where are we Going ? g
  27. Is your next laptop in the Clouds?
  28. Or via wireless and mobile
  29. Will we use Real-Time Search?
  30. Redfines Email, Messaging, Collaboration?
  31. Can it search the Semantic Web?
  32. “We turn the world of blogs into math” "Doritos munchers, bikers for Obama, MINI Coooper enthusiasts. Once [J.D. Power] has sorted bloggers into tribes, it can start digging for correlations between tribes and products." Stephen Baker The Numerati Can it tell you how people Feel ?
  33. Integrate Integrate Integrate
  35. You can plug into the Pulse of the Web
  36. Social graphs can be used to build Circles of Trust and Influence
  37. Seed the Clouds With web-to-everywhere •Search Engines Meta-Data Keywords •Social Search Bookmarks Refer a Friend •Semantic Search Structures Microfomats
  38. Sustain Your Buzz Via Streams / Memes/ Waves → Initiate Conversations → Cultivate Recommendations → Establish Reputation → Influence Perceptions → Trust Though Authenticity
  39. Create message Roadmaps to strategically engage
  40. Define and Track Touchpoints for measuring ROI
  41. Integrate Campaign Tactics with ‘Traditional’ Cross Media
  42. In the future, Marketing Communications will be integrated with ALL Media to influence behavior The time is now to start adopting Influence Marketing
  43. Jeffrey Stewart Partner, CTO Phone: 815.262.7252 Fax: 815.962.2189