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An article by Jeffrey Stewart, partner and Chief Technology Officer at Trekk Cross-Media, will appear in the latest issue of the IPA Bulletin. The quarterly magazine is a publication of IPA, The Association of Graphic Service Providers.
Stewart’s article, “Deliver on the Promise of Cross-Media,” offers insight to marketing services providers on the practical issues of understanding, delivering and measuring new cross-media services. It was based on a presentation made at the IDEAlliance’s XML 2010 conference, eMedia Revolution.