Good, Better, Best. Raising the bar on higher ed web design.

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How we can transition from good user experience design to good student experience design. Presented at PSEWEB 2013 in Vancouver BC.

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Good, Better, Best. Raising the bar on higher ed web design.

  1. GOOD BETTER BESTRaising the bar on higher ed web design.
  2. #CalgaryStrong
  3. YOU CANCREATEINCREDIBLESTUDENTEXPERIENCESONLINE
  4. STEWART FOSS
  5. STEWART FOSS
  6. STEWART FOSS
  7. • 1978 - Born• 1980 - Potty trained• 1984 - Totally into dinosaurs• 1992 - Watched a lot of Street Cents• 1996 - First garage band• 2001 - Married• 2003 - Athabasca University• 2006 - Grant MacEwan• 2007 - eduStyle founded• 2008 - eduStyle Awards• 2013 - Canadian eduStyle Awards
  8. +
  9. August?Decemberedustyle.net/awards/canada/2013
  10. *requires superpowersyou*organizational pressures(committees, budget, boss, committees, politics,committees and committees)
  11. woot!huzzah!goteam!
  12. Current Students Faculty & Staff Campuses Directory Campus Maps MyDal Dal Online OWLSearch Dal.caOceanSciencesBuildingDalhousiecelebrates theopening of thenew OceanCommunityOpen HouseOn July 25, visitour AgriculturalCampus andtake part in thefun. We haveSchool ofPerformingArtsElizabeth andFred Fountainhave donated$10 million to$280 millionraised!See how ourBold Ambitionshave broughtaboutextraordinaryExplore Programs Apply NowRequest Information Contact an AdvisorGet your nose into a good Verso: astudent-published academic journal.News and EventsA look back at Tom Travess presidencyCanadas first undergrad in Ocean SciencesEvents CalendarProgramsFunding Your EducationLife in HalifaxImportant DatesTour our campusesExplore our programsAbout Admissions Academics Campus Life Libraries Research Alumni News & Events Give NowInformation For: Current StudentsOnline? In person?
  13. USEREXPERIENCEDESIGN
  14. CUSTOMEREXPERIENCEDESIGN
  15. STUDENTEXPERIENCEDESIGN
  16. •friends•a new home•the next 4 years•and their future
  17. Why they choose you1. Program2. Location3. Family4. Friends5. Cost...99. Snazzy Website
  18. The best designs ... help users achieve their goals andotherwise stay out of the way.Sir Jony IveSenior Vice President of Design,Apple
  19. Current StudentsAlumniMediaParentsProspectiveStudentsDonorsGovernmentBeliebers
  20. Your websiteStudents trying to havegreat student experiences
  21. Your websiteYou**This is going to hurt
  22. Design Maturity Continuum
  23. Design Maturity Continuum1
  24. Design Maturity Continuum1NO
  25. Design Maturity Continuum1 2NO
  26. Design Maturity Continuum1 2NOSTYLE
  27. Design Maturity Continuum1 2 3NOSTYLE
  28. Design Maturity Continuum1 2 3NOSTYLEFUNCTION & FORM
  29. Design Maturity Continuum1 2 3 4NOSTYLEFUNCTION & FORM
  30. Design Maturity Continuum1 2 3 4NOSTYLEFUNCTION & FORMPROBLEM SOLVING
  31. Design Maturity Continuum1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVING
  32. Design Maturity Continuum1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMING
  33. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMINGDesign Maturity Continuum
  34. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMING
  35. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMING
  36. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMINGBAD
  37. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMINGBAD GOOD
  38. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMINGBAD GOOD BETTER
  39. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMINGBAD GOOD BETTER BEST
  40. Design Maturity Continuum1NO
  41. About TemperatureThis document was prepared for the middle school math teachers who are taking part in Project Skymath. It is also hoped that the general public will find it interesting.Disponible en espanol, toque aqui.Contents (click on star)What is TemperatureThe Development of Thermometers and Temperature ScalesHeat and ThermodynamicsThe Kinetic TheoryThermal Radiation3 K - The Temperature of the UniverseSummaryAcknowledgmentsReferencesWhat is Temperature?In a qualitative manner, we can describe the temperature of an object as that which determines the sensation of warmth or coldness felt from contact with it.It is easy to demonstrate that when two objectsof the same material are placed together (physicists say when they are put in thermal contact), the object with the higher temperature cools while thecooler object becomes warmer until a point is reached after which no more change occurs, and to our senses, they feel the same. When the thermal changes have stopped, we say that the two objects(physicists define them more rigorously as systems) are in thermal equilibrium . We can then define the temperature of the system by saying that the temperature is that quantity which is the samefor both systems when they are in thermal equilibrium.If we experiment further with more than two systems, we find that many systems can be brought into thermal equilibrium with each other; thermal equilibrium does not depend on the kind of objectused. Put more precisely,if two systems are separately in thermal equilibrium with a third, then they must also be in thermal equilibrium with each other,and they all have the same temperature regardless of the kind of systems they are.The statement in italics, called the zeroth law of thermodynamics may be restated as follows:If three or more systems are in thermal contact with each other and all in equilibrium together, then any two taken separately are in equilibrium with one another. (quote from T. J.Quinns monograph Temperature)Now one of the three systems could be an instrument calibrated to measure the temperature - i.e. a thermometer. When a calibrated thermometer is put in thermal contact with a system and reachesthermal equilibrium, we then have a quantitative measure of the temperature of the system. For example, a mercury-in-glass clinical thermometer is put under the tongue of a patient and allowed toreach thermal equilibrium in the patients mouth - we then see by how much the silvery mercury has expanded in the stem and read the scale of the thermometer to find the patients temperature.What is a Thermometer?A thermometer is an instrument that measures the temperature of a system in a quantitative way. The easiest way to do this is to find a substance having a property that changes in a regular waywith its temperature. The most direct regular way is a linear one:
  42. Design Maturity Continuum2STYLE
  43. Home | Log in | Join the Blue Bell Country Club | FAQ | History | Our Ice Cream | Country Store | Coupons | Videos | New Creations | What Folks Say | Press ReleasesStill a Half Gallon | Extra Scoops | Visiting Blue Bell | Contact | Terms & Conditions | Privacy Policy | Refunds & Returns | Mobile Site
  44. Design Maturity Continuum3FUNCTION & FORM
  45. Design Maturity Continuum4PROBLEM SOLVING
  46. Welcome to TuftsWe invite you to explore our campus.or .Design your own tour Let us show you aroundCLASSES YOU MIGHT TAKE COOL STUFF TO DO PLACES TO GOTropical Ecologyand Cons...Latino PopularMusic, Mig...Neurobiology General GeneticsFood, Nutrition,and Cult...OrganisAnthropology ofWar and P...MedicalAnthropologyCulture, Psychiatry,and ...EconomicAnthropology in ...Popular Culture ofthe Mi...ImmunNatural SciencesMathSocial ScienceHumanitiesArtsEngineeringLanguage StudiesChoose classes to seewhere a day at Tuftsmight take you.Get Started!Start Your TourUndergraduate Admissions Tufts Homepage
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  48. Design Maturity Continuum5FRAMING
  49. Courses Partners About ▾ | Sign In Sign UpView courses starting soon »Algorithms: Design and Analysis, Part 1Stanford University, Jul 1stA New History for a New China, 1700-2000: New Data and New Methods, P…The Hong Kong University of Science andTechnology, Jul 22ndCryptography IStanford University, Jun 17thCase-Based Introduction toBiostatisticsJohns Hopkins University, Jul 22ndComputer NetworksUniversity of Washington, Jun 24thNutrition for Health Promotion andDisease PreventionUniversity of California, San Francisco, Jun24thSTARTING SOON (35)Take the worlds best courses,Take the worlds best courses,Take the worlds best courses,Take the worlds best courses,online, for free.online, for free.online, for free.online, for free.What would you like to learn about? JoinJoinJoinJoin 3,920,6263,920,6263,920,6263,920,626 Courserians.Courserians.Courserians.Courserians.Learn fromLearn fromLearn fromLearn from 390390390390 courses, from ourcourses, from ourcourses, from ourcourses, from our 83838383 partners.partners.partners.partners.How it works »How it works »How it works »How it works »National University of Singapore »
  50. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMING
  51. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMING
  52. 1 2 3 4 5NOSTYLEFUNCTION & FORMPROBLEM SOLVINGFRAMING
  53. What are theproblems that you aretrying to solve?
  54. The ones that createbad studentexperiences
  55. Why is it so hard?
  56. 1We are too risk averse
  57. Those who sayfailure is not anoption haveeliminated successas an option.Ben ChestnutCEO of MailCHIMPwww.flickr.com/photos/mikeschinkel/2679510834/
  58. When was the lasttime you askedyourself, what of thisfails?
  59. New culture:We take risks
  60. 2Things move tooslowly
  61. IdeaTake it to the bossBoss likes, adds it to Web Steering AgendaWeb Steering discusses it in the next monthly meetingThey have questions, and push it backYou do a presentation at next monthly meetingThey request a business caseYou prepare a business case and bring it to next monthly meetingThey strike a sub-committee to plan for implementationSub-committee schedules first meeting
  62. 10 years later ...you now have approval to set a myspace page. Woot!
  63. AU Student ID/User ID:Password:LoginForgot your student passwordChange your staff passwordHelp for studentsHelp for staffContact usYou are logging into: https://my.athabascau.ca/LoginSECURITY NOTICE: It is very important to log out of your AU accountAND shutdown your browser after using AU web services, otherwiseanyone with access to the browser could use your account.
  64. New culture:If it is good forstudent, we just do it.
  65. 3We don’t get therespect we need
  66. Move this over there
  67. New Culture:We value the role ofweb experts
  68. How to become andexpert•Destroy myths•Cite experts•Explain reason•Participate inindustry•Be clear andconcise but notconfrontational•Communicate•Use data•Do user testing•Understandanalytics•Offer training•External validation
  69. New Culture:We know why we aredoing things, and weshare it.
  70. 4We often let the wrongpeople decide
  71. Token Chart
  72. 0255075100President Vice Anything Executive/Dean Director ManagerLevel of Understanding of the Web*Anyone with Web in their Title*totally made up data
  73. New Culture:We trust our webprofessionalsWhen U Boss Com In And Trust Hte Webby
  74. IdentifyProblemsClientsProposeSolutionsDesigners
  75. 5The structure is oftenwrong
  76. Marketing
  77. Marketing IT
  78. Marketing ITWeb
  79. Subscriptions The PrinterEditorial Staff
  80. New Culture:We collaborate forthe good of students.
  81. Think outside the silo*shudders* might involve a committee
  82. 6The redesign cycle
  83. We’re working on a redesign.
  84. We’re getting ready to launch our new redesign.We’re working on a redesign.
  85. We’re getting ready to launch our new redesign.We just launched our new redesign!!!We’re working on a redesign.
  86. We’re getting ready to launch our new redesign.We just launched our new redesign!!!We’re working on a redesign.We wish we could do a redesign
  87. We’re getting ready to launch our new redesign.We just launched our new redesign!!!We’re working on a redesign.We wish we could do a redesignWe’re trapped in committee hell
  88. We’re getting ready to launch our new redesign.We just launched our new redesign!!!We’re working on a redesign.We wish we could do a redesignWe’re overtime and budget on a redesignWe’re trapped in committee hell
  89. We’re getting ready to launch our new redesign.We just launched our new redesign!!!We’re working on a redesign.We wish we could do a redesignWe’re overtime and budget on a redesignWe’re trapped in committee hellWe just launched a redesign, I wish we could go back
  90. New Culture:We make time toimprove the website.
  91. I will also acceptMonday, Tuesday,Wednesday and/orThursday
  92. 7We don’t understand whatwent right or wrong
  93. New Culture:We try to understandour mistakes
  94. 8We get sucked intointernal focus
  95. StudentsStakeholders
  96. StudentsStakeholders
  97. New Culture:Student experience isour first concern
  98. STAKEHOLDEREXPERIENCEDESIGN
  99. STUDENTEXPERIENCEDESIGNYes, I did just use a phrase I created to establish a point
  100. New culture:We take risks
  101. New culture:If it is good forstudent, we just do it.
  102. New Culture:We know why we aredoing things, and weshare it.
  103. New Culture:We value our webprofessionals
  104. New Culture:We collaborate forthe good of students.
  105. New Culture:We make time toimprove the website.
  106. New Culture:We try to understandour mistakes.
  107. New Culture:Student experience isour first concern
  108. Not New Culture:Be Awesome
  109. YOU CANCREATEINCREDIBLESTUDENTEXPERIENCESONLINE
  110. YOU CANCREATEINCREDIBLESTUDENTEXPERIENCESONLINE

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