1. Leveraging Social Media
To Engage & Build Your
Chiropractic Practice
Patsy Stewart
Social Media Practitioner
Feb 18, 2012

2. Social Media Impacts
Your Market
• Facebook 845+ million active users
• Twitter 200+ million users
• LinkedIn 147+ million users
• YouTube over 4 billion views / day

3. Should You Be Marketing on
Facebook and Twitter?
 Facebook is the #1 social  Twitter has 100 million users
destination worldwide, 50% log in daily
 Facebook gets 9% of all  Twitter generates 350 million
visits online tweets per day
 50% of active users log on to  Twitter users are more educated
Facebook in any given day and have higher incomes than
 People spend over 700 general population
billion minutes per month on  67% are more likely to buy
Facebook brands they follow
 Average user is connected  Largest age group on Twitter is
to 80 pages 35-49
 More than 30 billion pieces  1.6 billion search queries per
of content shared each day
month

4. Understand the
ROI of Social Media
It’s NOT about Selling
It’s about Building Relationships

5. Social Media Benefits
2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT
Social Media Examiner April 2011

6. Benefits for Your Practice
• Entice new patients
• Keep patients informed
• Maintain current patients
• Educate about industry
• Provide health tips
• Promote causes
• Promote events
• Create lasting relationships

7. Keys to Using Facebook
for Your Practice
• You must create a business page not a profile
• Local business so people can check-in
• Anyone can view our Facebook Page
• Brand your page with custom graphics and a
Welcome page
• Post content as the page or use your personal profile
• Update frequently to harness the power of news feed
• Promote your page through Facebook Deals with
check-in
• Post engaging content; images and video are a plus

9. Using Twitter for Business
• Tweet in 120 characters if possible to save
room for re-tweets.
• Tweet valuable info and include links to posts,
videos, pictures. Use shortened. urls (bit.ly,
budurl, etc).
• Tweet @ your followers with engaging
comments.
• Re-tweet is a powerful distribution
mechanism. 1 in 5 tweets should be a RT.
• Use your keywords frequently in tweets for
better search engine positioning.
• Use Facebook and LinkedIn Twitter Apps.

11. LinkedIn to
Showcase Your Practice
• Brand your practice with graphics and images
• Get reviews and showcase recommendations
• List and describe services
• Analytics allow you to benchmark your company
against similar companies
• Showcase careers and
post job openings
• See who follows your
company

13. Your YouTube Channel
• Brand your channel with graphics and images
• Use as a social butterfly in blogs, Facebook and
twitter
• Provide value in how-to, special cases,
educational, events, entertainment, testimonials,
success and product reviews
• Great for keyword search
engine optimization
• Flip video cameras and smart
phones create inexpensive
alternative

15. Benefits of a Blog
Companies That Blog Have Far Better Marketing Results
Why are website visitors important?
Because more visitors mean more people to convert to
leads and sales.
Why are inbound links important?
Because they signal authority to search engines, thus,
increasing chances of getting found in search engines.
Why are indexed pages important?
The more pages you have on your site, the more
chances you have of getting found in search engines.

17. Use Social Media to
Create BUZZ for Your Brand
• Integrate social media with traditional media
• Business cards
• Website
• Brochures and printed materials
• Voicemail and email signature files
• TV and radio commercials
• Newsletters
• Link social networks together (saves time)
• Connect with like minded people and businesses
• Add share links to your website and products
• Become an industry thought leader
• Your business needs a blog
• Comment on other blogs
• Answer questions on Facebook and LinkedIn
• Give back to you customers… Thank You Economy by Gary
Vaynerchuk

18. Engaging to Build
Relationships
• Monitor your sites for activity (kurrently.com,
socialmention.com)
• Comment an all activity (negative and positive)
• Comment on others walls and blogs
• Use search functions to find conversations –
search.twitter.com and Facebook search
• Use polling and surveying
• Ask questions, ask for advice
• Post photos and videos
• Use your wall as a chat room for conference calls and
webinars

19. Social Media Practitioner and Social Buzz Lab Owner,
Patsy Stewart has 10 years of Marketing and Branding
experience with a strong background in Digital Media. She is
passionate about helping companies understand how they
can use social media to generate BUZZ around their brand.
She has extensive experience integrating social media with
traditional media. Patsy is a National Speaker and a
contributor to Social Media Today as well as guest posts on
many social media blogs. She is the author of the ebook
“How to Grow Your Digital Footprint”.
www.WeBuildBuzz.com 540-632-2623 patsy@WeBuildBuzz.com