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Leveraging Social Media to Build Your Chiropractic Practice

Seminar sponsored by Lee Carter owner of Sleep Essentials. An introduction to Chiropractors about leveraging social media to engage and build their chiropractic practice. Using tools such as Facebook, Twitter, Youtube and Linkedin along with a blog can drastically impact a chiropractors business by bringing in new patients, educating about chiropractic procedures, health wellness, events and maintaining existing clients.

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Leveraging Social Media to Build Your Chiropractic Practice

  1. 1. Leveraging Social Media To Engage & Build Your Chiropractic Practice Patsy Stewart Social Media Practitioner Feb 18, 2012
  2. 2. Social Media Impacts Your Market• Facebook 845+ million active users• Twitter 200+ million users• LinkedIn 147+ million users• YouTube over 4 billion views / day
  3. 3. Should You Be Marketing on Facebook and Twitter? Facebook is the #1 social  Twitter has 100 million users destination worldwide, 50% log in daily Facebook gets 9% of all  Twitter generates 350 million visits online tweets per day 50% of active users log on to  Twitter users are more educated Facebook in any given day and have higher incomes than People spend over 700 general population billion minutes per month on  67% are more likely to buy Facebook brands they follow Average user is connected  Largest age group on Twitter is to 80 pages 35-49 More than 30 billion pieces  1.6 billion search queries per of content shared each day month
  4. 4. Understand the ROI of Social Media It’s NOT about SellingIt’s about Building Relationships
  5. 5. Social Media Benefits2011 SOCIAL MEDIA MARKETING INDUSTRY REPORTSocial Media Examiner April 2011
  6. 6. Benefits for Your Practice • Entice new patients • Keep patients informed • Maintain current patients • Educate about industry • Provide health tips • Promote causes • Promote events • Create lasting relationships
  7. 7. Keys to Using Facebook for Your Practice• You must create a business page not a profile• Local business so people can check-in• Anyone can view our Facebook Page• Brand your page with custom graphics and a Welcome page• Post content as the page or use your personal profile• Update frequently to harness the power of news feed• Promote your page through Facebook Deals with check-in• Post engaging content; images and video are a plus
  8. 8. Using Twitter for Business• Tweet in 120 characters if possible to save room for re-tweets.• Tweet valuable info and include links to posts, videos, pictures. Use shortened. urls (, budurl, etc).• Tweet @ your followers with engaging comments.• Re-tweet is a powerful distribution mechanism. 1 in 5 tweets should be a RT.• Use your keywords frequently in tweets for better search engine positioning.• Use Facebook and LinkedIn Twitter Apps.
  9. 9. LinkedIn toShowcase Your Practice• Brand your practice with graphics and images• Get reviews and showcase recommendations• List and describe services• Analytics allow you to benchmark your company against similar companies• Showcase careers and post job openings• See who follows your company
  10. 10. Your YouTube Channel• Brand your channel with graphics and images• Use as a social butterfly in blogs, Facebook and twitter• Provide value in how-to, special cases, educational, events, entertainment, testimonials, success and product reviews• Great for keyword search engine optimization• Flip video cameras and smart phones create inexpensive alternative
  11. 11. Benefits of a BlogCompanies That Blog Have Far Better Marketing Results Why are website visitors important? Because more visitors mean more people to convert to leads and sales. Why are inbound links important? Because they signal authority to search engines, thus, increasing chances of getting found in search engines. Why are indexed pages important? The more pages you have on your site, the more chances you have of getting found in search engines.
  12. 12. Use Social Media toCreate BUZZ for Your Brand• Integrate social media with traditional media • Business cards • Website • Brochures and printed materials • Voicemail and email signature files • TV and radio commercials • Newsletters • Link social networks together (saves time)• Connect with like minded people and businesses• Add share links to your website and products• Become an industry thought leader • Your business needs a blog • Comment on other blogs • Answer questions on Facebook and LinkedIn• Give back to you customers… Thank You Economy by Gary Vaynerchuk
  13. 13. Engaging to Build Relationships• Monitor your sites for activity (,• Comment an all activity (negative and positive)• Comment on others walls and blogs• Use search functions to find conversations – and Facebook search• Use polling and surveying• Ask questions, ask for advice• Post photos and videos• Use your wall as a chat room for conference calls and webinars
  14. 14. Social Media Practitioner and Social Buzz Lab Owner, Patsy Stewart has 10 years of Marketing and Branding experience with a strong background in Digital Media. She is passionate about helping companies understand how they can use social media to generate BUZZ around their brand. She has extensive experience integrating social media with traditional media. Patsy is a National Speaker and a contributor to Social Media Today as well as guest posts on many social media blogs. She is the author of the ebook “How to Grow Your Digital Footprint” 540-632-2623