Why university college falmouth


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Why university college falmouth

  1. 1. Why University College Falmouth?<br />Steve Atkinson<br />
  2. 2. The Brief<br />University College Falmouth wants to attract more students, they are asking you for help! Write an advert for UCF to be displayed on bus shelters around sixth form colleges in the UK persuading people to go to Falmouth University.<br />
  3. 3. What's the problem?<br />Now a days there are so many choices for young people to make when it comes to choosing a university. UCF wants to make sure that students around the UK see Falmouth as a genuine possibility to attend. Falmouth needs to stand out, something which is hard as all the other universities want to do this too!<br />
  4. 4. How will we solve this problem?<br />I propose to make Falmouth stand out above other universities by showing things in the adverts that are unique to UCF. I hope that by doing this UCF will stick in potential students minds and be their first choice when it comes to choosing where to study. I have produced 2 posters that I hope do this...<br />
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  7. 7. How did I get to this idea?<br />At the time of being given this brief, student protest about the rise in tuition fees were in the press. So I thought id play on something that’s already in the media and use its height in the public eye to prop up my idea. The fees concern lots of people inc students, parents and teachers etc so I wanted to use this idea to get all of their attention.<br />
  8. 8. Does it work?<br />I think that my idea does work. I believe that by showing the unique qualities of UCF it will make students see in black and white why they should go to Falmouth. Also I hope that by using adverts involving student fees, people will feel involved and relate to the advert therefore take the time to read it. They may also believe it a bit more as they will see UCF as being on their side.<br />
  9. 9. Future possibilities?<br />I think that my advert could be turned into a poster campaign. The tag line would stay the same but the pictures and holding quotes would change and show all the different good and unique features of UCF. There would also be possibilities of doing TV and cinema adverts.<br />