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Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

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On 17th November 2016 I did a lightning talk to raise money for charity. The talk covered 20 historical milestones in the history of SEO (Search Engine Optimisation), including various Google updates and products being launched. Every 9 seconds the slides would auto-rotate, making talking about each one all the more challenging...!

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Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO Meet

  1. 1. Lightning Talk The History of SEO in 5 3 Minutes
  2. 2. For Adrian & Emilia
  3. 3. Challenges… • £25 – From 5:00 to 4:40 • £50 – From 4:40 to 4:20 • £75 – From 4:20 to 4:00 • £100 – From 4:00 to 3:40 • £125 – From 3:40 to 3:20 • £150 – From 3:20 to 3:00 • £200 – Xmas hat • £250 – 5 SEO buzzwords… • £300 – …Chosen by others
  4. 4. Buzzwords 1. “Clicks-and-mortar” 2. “Buzz Wedge” 3. “Low Hanging Fruit” 4. “Black-hat SEO” 5. “Link Juice”
  5. 5. The History of SEO in 3… 2… 1…
  6. 6. 01) World Wide Web 1990
  7. 7. 02) Early search engines 1993-1997
  8. 8. 03) Backrub (a.k.a. Google) 1996
  9. 9. 04) Search Engine Watch 1997
  10. 10. 05) Google PageRank 1998
  11. 11. 06) Google AdWords 2000
  12. 12. 07) ‘Google bombing’ 2002
  13. 13. 08) Google Florida 2003
  14. 14. 09) SEOmoz (later known as Moz) 2004
  15. 15. 10) Google Maps 2005
  16. 16. 11) rel="nofollow" 2005
  17. 17. 12) Google Suggest 2008
  18. 18. 13) Google Caffeine 2009
  19. 19. 14) Google Vince 2009
  20. 20. 15) brightonSEO 2010
  21. 21. 16) Google Panda 2011
  22. 22. 17) (not provided) 2011
  23. 23. 18) Google Venice 2012
  24. 24. 19) Google Penguin 2012
  25. 25. 20) Mobilegeddon 2015
  26. 26. The end (whew) Donors: Brett Downes, Chris Dyson, Craig, Ecoflor Ltd, Emily Bater, Emma Morgan, @gramatter, Marilyn & Bernard Morgan, Martin Lamb, Paula, Rachel, Rhys Gregory, Scott, Tom Buckland, Wize VA & multiple Anonymous people – thank you all! Images: Intro | 01 | 02a 02b | 03 | 04a | 04b 05| 06 | 07 | 08 09a | 09b | 10 | 11 12 | 13 | 14 | 15 16a | 16b| 17 | 18 19a | 19b | 20 References: Hubspot articles (1 & 2)

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