Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing

104 views

Published on

On Thursday 17th October 2019 I spoke at Swansea Digital Marketing (a.k.a. Swansea SEO) at Old Havana in Swansea, South Wales. An adapted version of the talk that I gave at Freelance Heroes Day earlier in the year, this version has more of a personal branding/networking slant to it (with a few SEO-related tips in it for good measure) and was more broad in its targeting: agency employees, small business owners, in-house staff, etc. (i.e. not just freelancers).

Published in: Business
  • Be the first to comment

  • Be the first to like this

How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing

  1. 1. @steviephil Swansea SEO ( ) How To Yourself Online Personal Branding & Networking Tips
  2. 2. @steviephil Swansea SEO It's the About Me slide! I'm Steve! I do SEO! And other stuff! Blah blah blahedy blah! 😵
  3. 3. @steviephil Swansea SEO
  4. 4. @steviephil Swansea SEO Tip #1 Don't get professional photos done on a green background…!
  5. 5. @steviephil Swansea SEO SEO for 10+ years (Since Jan 2009)
  6. 6. @steviephil Swansea SEO Freelance SEO for 6+ years (Since May 2013)
  7. 7. @steviephil Swansea SEO Blogger @ SEOno (Since 2011)
  8. 8. @steviephil Swansea SEO Organiser of Cardiff SEO Meet (Since 2016 - 14 events so far)
  9. 9. @steviephil Swansea SEO Welsh ICE member & mentor
  10. 10. @steviephil Swansea SEO Self-published author Anti-Sell (2019)
  11. 11. @steviephil Swansea SEO Tip #2 Do stuff that'll get you remembered
  12. 12. @steviephil Swansea SEO
  13. 13. @steviephil Swansea SEO …But anyway
  14. 14. @steviephil Swansea SEO Sales
  15. 15. @steviephil Swansea SEO Sales
  16. 16. @steviephil Swansea SEO Sales
  17. 17. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2277308245823682/
  18. 18. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2299485693605937/
  19. 19. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2399076586980180/
  20. 20. @steviephil Swansea SEO But why?
  21. 21. @steviephil Swansea SEO
  22. 22. @steviephil Swansea SEO
  23. 23. @steviephil Swansea SEO
  24. 24. @steviephil Swansea SEO
  25. 25. @steviephil Swansea SEO F*ck that.
  26. 26. @steviephil Swansea SEO Screw that.
  27. 27. @steviephil Swansea SEO The best way to sell is not to sell
  28. 28. @steviephil Swansea SEO Here's some more tips!
  29. 29. @steviephil Swansea SEO Tip #3 Networking = business networking events
  30. 30. @steviephil Swansea SEO
  31. 31. @steviephil Swansea SEO No!
  32. 32. @steviephil Swansea SEO
  33. 33. @steviephil Swansea SEO
  34. 34. @steviephil Swansea SEO Networking is what you make of it
  35. 35. @steviephil Swansea SEO Tip #4 Become a part of 'semi-related' communities
  36. 36. @steviephil Swansea SEO
  37. 37. @steviephil Swansea SEO Big SEO conference (twice!) Audience size: 500 (combined) No. of direct enquiries: 1
  38. 38. @steviephil Swansea SEO
  39. 39. @steviephil Swansea SEO Small local web dev meetup Audience size: less than 50 No. of direct enquiries: 6
  40. 40. @steviephil Swansea SEO Other examples: WordPress communities Ecommerce/online business communities Startup communities PR communities Design communities
  41. 41. @steviephil Swansea SEO I've been to / joined: Web developer conference Cardiff-based entrepreneurship group Freelancer communities My coworking space's members group (Not just SEO groups/communities)
  42. 42. @steviephil Swansea SEO What works for you…?
  43. 43. @steviephil Swansea SEO Tip #5 Don't just join / go to stuff - run stuff
  44. 44. @steviephil Swansea SEO
  45. 45. @steviephil Swansea SEO Run a meetup/conference Run a webinar Run a podcast Run an online community Run a Twitter chat etc. etc. etc.
  46. 46. @steviephil Swansea SEO Tip #6 Struggle to network offline? Do it online
  47. 47. @steviephil Swansea SEO Forums Blog commenting Facebook groups Twitter chats Webinars Podcasts(?!)
  48. 48. @steviephil Swansea SEO Tip #7 Get your own blog/website
  49. 49. @steviephil Swansea SEO
  50. 50. @steviephil Swansea SEO
  51. 51. @steviephil Swansea SEO Better for SEO if: You get your own domain You post on your own site (not just Medium*/LinkedIn) * Medium's 'Import Story'
  52. 52. @steviephil Swansea SEO Tip #8 Blog your speaking gigs
  53. 53. @steviephil Swansea SEO https://seono.co.uk/2019/05/18/anti-sell-freelance-heroes-day-talk/
  54. 54. @steviephil Swansea SEO Upload & embed slides (SlideShare or Speaker Deck) Embed tweets Upload photos Embed video (if applicable) Add your own comments
  55. 55. @steviephil Swansea SEO Tip #9 Create resources for your target audience
  56. 56. @steviephil Swansea SEO SEOno.co.uk/coworking
  57. 57. @steviephil Swansea SEO SEOno.co.uk/coworking
  58. 58. @steviephil Swansea SEO TechEvents.Wales
  59. 59. @steviephil Swansea SEO TechEvents.Wales
  60. 60. @steviephil Swansea SEO
  61. 61. @steviephil Swansea SEO Tip #10 Be a good person / keep your cool
  62. 62. @steviephil Swansea SEO “You are confused”
  63. 63. @steviephil Swansea SEO Being nice works both ways Don't be a d*ck ↓ ↑ Don't retaliate to d*ckishness
  64. 64. @steviephil Swansea SEO Tip #11 Be you, not just your company
  65. 65. @steviephil Swansea SEO vs.
  66. 66. @steviephil Swansea SEO “People buy from people”
  67. 67. @steviephil Swansea SEO Consistency across platforms
  68. 68. @steviephil Swansea SEO Final Tip Don't sell!
  69. 69. @steviephil Swansea SEO
  70. 70. @steviephil Swansea SEO The dream (networking nirvana): Eventually, people will sell you FOR you …so you don't have to
  71. 71. @steviephil Swansea SEO
  72. 72. @steviephil Swansea SEO anti-sell.com

×