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Getting Your Face In Googlerel="author" implementation – Cardiff Internet
BioSEO since January 2009Worked at Liberty Marketing and Confused.comCurrently working at Box UKSoon to be a full-time, se...
What is rel="author"?Introduced: June 2011Type of markup in the form of a rel attributeIn short: it ties your Google+ prof...
What are the benefits?
1   Increases click-through rate (CTR)!
1) http://www.quicksprout.com/2012/04/27/want-a-150-boost-in-traffic-then-use-this-idiot-proof-guide-to-google-authorship-...
http://www.seomoz.org/blog/google-           author-photos
2   Personal branding
+                    Pro tip:Use the same avatar on all sites & social networks
3   Increases rankings…?
“Within search results, information tied toverified online profiles will be rankedhigher than content without suchverifica...
How do you implement rel="author"?Google recommends two ways on its Support page:Author information in search resultshttp:...
Link Google+ using a 1    verified email address            So for http://seono.co.uk...      Email address on the same do...
2     Add the ?rel=author link parameter              On any post you write,      add a link to your Google+ profile with ...
3     Code in the page header            *Not recommended!*       Google no longer suggests this as a          method of i...
Also…Add the site to the‘Contributor to’ section ofyour Google+ profile’sAbout page:
Test it!Check it’s working with Google’sRich Snippets Preview Tool:http://www.google.com/webmasters/tools/richsnippets
LIVEDEMO (woo!)
Track it!Get (rough) impression/click data fromGoogle Webmaster Toolshttps://www.google.com/webmasters/tools/labs-author-s...
Lastly… rel="publisher"!In short: The rel="author" for brands, not peopleTies your Google+ business page to your websitefo...
Additional reading:The ultimate rel="author" implementation guide (IMO):http://www.blindfiveyearold.com/how-to-implement-r...
Any questions?My blog: SEOno.co.ukMy work: boxuk.com / @boxukMy site: morganonlinemarketing.co.uk (coming soon!)Twitter: @...
Getting Your Face In Google | Cardiff Internet
Getting Your Face In Google | Cardiff Internet
Getting Your Face In Google | Cardiff Internet
Getting Your Face In Google | Cardiff Internet
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Getting Your Face In Google | Cardiff Internet

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The talk I gave at Cardiff Internet on 16th April 2013, covering rel="author". Includes information on its benefits, how to implement it and even contained a live demo showing implementation via WordPress and the Yoast SEO plugin.

Copy & paste this link to see a screen capture video of the live implementation demo:
http://www.youtube.com/watch?v=RVg9-5tqjIU

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Getting Your Face In Google | Cardiff Internet

  1. 1. Getting Your Face In Googlerel="author" implementation – Cardiff Internet
  2. 2. BioSEO since January 2009Worked at Liberty Marketing and Confused.comCurrently working at Box UKSoon to be a full-time, self-employed freelancer!Also: cdfblogs.com (Cardiff Blogs) adminCurrent pet project: whoseline365.com
  3. 3. What is rel="author"?Introduced: June 2011Type of markup in the form of a rel attributeIn short: it ties your Google+ profile to pages/poststhat you’ve authored
  4. 4. What are the benefits?
  5. 5. 1 Increases click-through rate (CTR)!
  6. 6. 1) http://www.quicksprout.com/2012/04/27/want-a-150-boost-in-traffic-then-use-this-idiot-proof-guide-to-google-authorship-markup/2) http://www.blueglass.com/blog/using-authorship-markup-to-increase-click-through-rates-in-the-serps/3) http://www.seobodybuilder.com/marketing-conversion/click-through-rate-increased-with-rel-author/4) http://www.marketingtechblog.com/rel-author-ctr/
  7. 7. http://www.seomoz.org/blog/google- author-photos
  8. 8. 2 Personal branding
  9. 9. + Pro tip:Use the same avatar on all sites & social networks
  10. 10. 3 Increases rankings…?
  11. 11. “Within search results, information tied toverified online profiles will be rankedhigher than content without suchverification, which will result in mostusers naturally clicking on the top(verified) results. The true cost ofremaining anonymous, then, might beirrelevance.” (emphasis added)Eric SchmidtExecutive Chairman, GoogleFrom his upcoming book:The New Digital Age Scrooge McSchmidt image source: http://www.siliconbeachtraining.co.uk/blog/eric-schmidt-google-verification/
  12. 12. How do you implement rel="author"?Google recommends two ways on its Support page:Author information in search resultshttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
  13. 13. Link Google+ using a 1 verified email address So for http://seono.co.uk... Email address on the same domain: e.g. steve@seono.co.uk + “a clear byline identifying you as the author (for example, "By Steve Morgan")”Pros: Easy to do!Cons: Only works for sites where you have anemail address (e.g. your own blog)+ unreliable (not guaranteed)
  14. 14. 2 Add the ?rel=author link parameter On any post you write, add a link to your Google+ profile with ?rel=author at the end of the URL, e.g.https://plus.google.com/109807087957970967076?rel=authorPros: Requires a little more effort, but…Cons: Google takes it as a much stronger hint!
  15. 15. 3 Code in the page header *Not recommended!* Google no longer suggests this as a method of implementation (...but it’s still good to know) Put this in the <head> section of a page: <link href="https://plus.google.com/[yourpageID]" rel="author" />Pros: Easy on to do site-wide!Cons: Gets messy if it’s a multi-author blog
  16. 16. Also…Add the site to the‘Contributor to’ section ofyour Google+ profile’sAbout page:
  17. 17. Test it!Check it’s working with Google’sRich Snippets Preview Tool:http://www.google.com/webmasters/tools/richsnippets
  18. 18. LIVEDEMO (woo!)
  19. 19. Track it!Get (rough) impression/click data fromGoogle Webmaster Toolshttps://www.google.com/webmasters/tools/labs-author-stats-1Home > Labs > Author stats
  20. 20. Lastly… rel="publisher"!In short: The rel="author" for brands, not peopleTies your Google+ business page to your websitefor brand-related searches In the homepage’s <head> section:<link href="https://plus.google.com/[yourpageID]" rel="publisher" />
  21. 21. Additional reading:The ultimate rel="author" implementation guide (IMO):http://www.blindfiveyearold.com/how-to-implement-rel-authorA case study I’ve written – what happened when I hadtwo authors attached to one page:http://seono.co.uk/2013/02/20/confusing-google-a-rel-author-case-study/In summary: bad things happened…! 
  22. 22. Any questions?My blog: SEOno.co.ukMy work: boxuk.com / @boxukMy site: morganonlinemarketing.co.uk (coming soon!)Twitter: @steviephilLinkedIn: http://uk.linkedin.com/in/steviephil

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