The power of social networks

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Preview of my presentation for the Southeastern Employment and Training Association (SETA) Spring Conference 2011, "The Power of Social Networks" [seta.org]

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The power of social networks

  1. 1. The power of social networks<br />connect | communicate | share | create | thrive <br />Steve Urquhart<br />Southeastern Employment & Training Association<br />March 7, 2011<br />
  2. 2. <ul><li>How many have at least 50friends on Facebook?
  3. 3. ... 150 friends?
  4. 4. ... 300friends?
  5. 5. ... 500 friends?</li></li></ul><li>Agenda<br /><ul><li> The Facebook effect
  6. 6. Social networking in action
  7. 7. Resources for job seekers
  8. 8. Bonus: Best practices in workforce social media</li></li></ul><li>The Facebook Effect<br />
  9. 9. Know this guy?<br />
  10. 10. How about her?<br />
  11. 11. Don’t do it!!!<br />
  12. 12. Social networks<br />
  13. 13. … are not new!<br />
  14. 14. New technology<br />150<br />Same social behavior<br />
  15. 15. Dunbar’s Number<br />
  16. 16. The power of weak ties<br />Source: Joshua Porter, bokardo.com <br />
  17. 17.
  18. 18. We are all trying to …<br /><ul><li> Connect
  19. 19. Communicate
  20. 20. Create
  21. 21. Share
  22. 22. Thrive</li></li></ul><li>
  23. 23. 16<br />
  24. 24. And as workforce professionals we can … <br /><ul><li> Inform
  25. 25. Educate
  26. 26. Involve
  27. 27. Engage</li></li></ul><li>Social Networking in Action<br />
  28. 28.
  29. 29. Have a plan<br /><ul><li>Listen first
  30. 30. Talk second
  31. 31. Engage and inform
  32. 32. Support and services
  33. 33. Build your brand</li></li></ul><li>Set your priorities<br />Source: Altimeter Group, 2011 Social Media Priorities<br />
  34. 34.
  35. 35. Who’s out there?<br /><ul><li>Creators. These are people who actively contribute and publish content
  36. 36. Critics. These are people who post reviews online, comment on blogs, or contribute in other ways to existing content.
  37. 37. Collectors. These are people who read lots of information and may vote or tag pages or photos.
  38. 38. Joiners. These are people who have a profile on different social networking sites and visit them with some regularity.
  39. 39. Spectators. These are people who read online information, list to podcasts, and watch videos but do not participate.
  40. 40. Inactives. As suspected, these are the people who aren’t engaged in any of these social technologies. </li></ul>Source: Forrester Research<br />
  41. 41.
  42. 42. 25<br />Job Outlook <br /><ul><li> Darkened circles = dark outlook, job losses projected
  43. 43. Open circles = bright outlook, job openings anticipated</li></ul>Source: Time Magazine. “The Economy’s Toughest Task” <br />Interactive graphics on time.com <br />
  44. 44. The future?<br /><ul><li>Dispersed
  45. 45. Free agents
  46. 46. Many skills
  47. 47. Specialization
  48. 48. Crowdsourcing</li></li></ul><li>Likely candidates<br /><ul><li>Freelancers
  49. 49. Virtual assistants
  50. 50. Solopreneurs/solocrafters
  51. 51. Microenterprises
  52. 52. Virtual agencies</li></li></ul><li>Resources for Job Seekers<br />
  53. 53. Brian Ward lost his job on a Friday afternoon. <br />Eleven days later he had a new one. With nearly 1 in 10 people out of work and the typical job search lasting 12 weeks, how did the Cleveland-based software architect pull it off? <br />In a phrase: online social networking.<br />Using Twitter and Facebook to Find a Job<br />By Barbara Kiviat -- Jun. 08, 2009<br />
  54. 54. Set up a LinkedIn profile<br />www.linkedin.com<br />
  55. 55. Check Google … (they will)<br />www.google.com<br />
  56. 56. Write a web log (blog) … <br />www.wordpress.com<br />
  57. 57. Create a Twitter account … <br />www.twitter.com<br />
  58. 58. Learn more with Glassdoor<br />www.glassdoor.com<br />
  59. 59. Sign up for Meetup.com<br />www.meetup.com<br />
  60. 60. Publish and research, Scribd<br />www.scribd.com<br />
  61. 61. Go freelance on Solvate, etc.<br />www.solvate.com<br />
  62. 62. Go wash your Face(book) …<br />
  63. 63. Check job board resources<br />
  64. 64. Top 10 – Job seekers<br />Set up a LinkedIn profile<br />Check Google to see what HR would see<br />Write a blog to showcase your expertise, virtual portfolio<br />Create a Twitter account, follow and share your brilliance!<br />Do your homework using Vault, Glassdoor, LinkedIn<br />Sign up for MeetUp.com <br />Get published on Scribd and Slideshare<br />Line up freelance gigs on oDesk, Elance, etc.<br />Clean up your Facebook profile<br />Check out new social media job tools (Monster, CareerBuilder, Indeed.com, etc.)<br />
  65. 65. Why LinkedIn is Awesome<br />
  66. 66. Professional links<br />
  67. 67. Career opportunities … <br />
  68. 68. … and career path tools<br />
  69. 69.
  70. 70.
  71. 71. Ch … ch … ch … changes!<br />http://yir.linkedinlabs.com<br />
  72. 72. Why Twitter is Awesome<br />
  73. 73. Guinness World Records has confirmed that Sheen now holds the record for "the fastest time to reach 1 million followers on Twitter." Charlie's new record is "25 hours 17 minutes." He reached it between March 1 and 2.<br />
  74. 74. Stage 4: “Um ... I might need a 12-step program!”<br />Stage 3: “Oh, NOW I get it!”<br />Stage 2: “Trying to figure it out.”<br />Stage 1: “I don’t get it.”<br />
  75. 75. It’s like a sticky note!<br />… or a cocktail party!<br />
  76. 76. Say what?!!?!?<br />Marketing & Advertising<br />Branding<br />Search<br />Research & Analysis<br />Social CRM<br />Trends<br />Measurement<br />Event Planning & Management<br />Broadcast/Channel<br />Communication & Dialog <br />
  77. 77. Who to follow on Twitter?<br /><ul><li>BrazenCareerist
  78. 78. MonsterCareers
  79. 79. CareerBuilder
  80. 80. SimplyHired
  81. 81. VaultCareers
  82. 82. NowHiringJobs
  83. 83. OnlineResume
  84. 84. CAREEREALISM
  85. 85. 360JobInterview
  86. 86. JobHuntOrg
  87. 87. CareerRocketeer
  88. 88. TheCareerKey
  89. 89. jobsearchninja
  90. 90. workforce101</li></ul>#TweetMyJobs<br />
  91. 91. TweetMyJobs<br />
  92. 92. Best Practices in Workforce Social Media<br />
  93. 93.
  94. 94. Most recommended …<br />Door64.com<br />GreenJOBS.pro<br />JibberJobber.com<br />JobHunt.org (Twitter)<br />JobsAssistant.net<br />Indeed.com<br />BetterJobsFaster.org<br />TweetMyJobs.com<br />Linkedin.com<br />Hireway.com<br />
  95. 95. Top 10 – WIBs/One Stops<br />Create a Facebook page (not a profile) for your office<br />Establish and link a Meetup group for events<br />Get your best communicators to blog, guest blog and ghost write<br />Create a Twitter account, share info and job leads<br />Set up a YouTube channel for info sessions, tips<br />Publish meeting slides and materials on Slideshare and Scribd<br />Create and manage a LinkedIn group for employers/HR <br />Use HootSuite to schedule, manage and track it all<br />Establish expertise by answering questions on Quora, LinkedIn, etc.<br />Ensure that all social media is linked to/from your website<br />
  96. 96. PolkWorks(Lakeland, Florida)<br />www.facebook.com/pages/ <br />Polk-Works/118288192030<br />
  97. 97. Michigan Works! <br />www.meetup.com/michiganworks<br />
  98. 98. Illinois workNet<br />www.twitter.com/ILworkNet<br />
  99. 99. @Work – WorkSource <br />atworkjax.wordpress.com<br />
  100. 100. Workforce Central Florida<br />www.youtube.com WORKFORCECENTRALFL<br />
  101. 101. Quora<br />www.quora.com/Job-Search<br />
  102. 102. Wrapping it all up<br />It’s not who you know, it’s who knows you<br />We’re all within six degrees of our next opportunity (and Kevin Bacon)<br />Social media mirrors our own social instincts<br />Start somewhere … just take that first step:<br />
  103. 103. 66<br />STEVE URQUHART<br />Email: steve@t21solutions.com<br />Twitter: @workforce101<br />Facebook: steveurquhart<br />LinkedIn: in/steveurquhart<br />www.t21solutions.com<br />
  104. 104. Back-Up<br />
  105. 105.
  106. 106.
  107. 107. Social networks – old school<br />In centuries of technological innovation, the Internet and “Web 2.0” is the first one that creates groups!<br />
  108. 108. Bulletin Board Service (BBS)<br />Postal Service<br />Telephone<br />
  109. 109. LinkedIn<br />Facebook<br />Twitter<br />
  110. 110. Crowdsourcing … huh?<br />Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.<br />Jeff Howe, WIRED <br />
  111. 111. It’s a trend, not a fad. (and it’s not a new idea)<br /><ul><li>42 million “free agents” in US
  112. 112. Outsourcing currently $500 billion industry
  113. 113. Crowdsourcing matches that potential</li></ul>The Rise of Crowdsourcing <br />Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of labor: everyday people using their spare time to create content, solve problems, even do corporate R & D.<br />

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