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Look The Part

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a short visual presentation on the principles of creating a perfect brand experience

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Look The Part

  1. 1.
  2. 2. “The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.” - Dee Hock<br />
  3. 3. STORE VISITS<br />TRADE INSIGHTS<br />TREND REPORT<br />MARKET <br />INTELLIGENCE<br />INNOVATION<br />VISUAL AUDIT<br />CAMPAIGN AUDIT<br />IMPLEMENTATION<br />MEASUREMENT<br />INTERNATIONAL TRENDS<br />CONSUMER TRENDS<br />SHOPPER TRENDS<br />LOCAL EXECUTIONS<br />DESIGN<br />NEW STUFF<br />STIMULATE THINKING<br />BEYOND CATEGORY<br />BEYOND PARAMETERS<br />BLUE SKY<br />IDEA GENERATION<br />CROSS CATEGORY<br />CAMPAIGN TRACKING<br />COMPETITOR ACTIVITY<br />BESPOKE RESEARCH PROJECTS<br />BRAND ACTIVATION<br />RETAILER FOCUS<br />
  4. 4. LOOK THE PART, LIVE THE PART<br />
  5. 5. YOU ARE BORING!<br />Sorry, someone had to say it.<br />Your products are predictable. <br />Your insights are recycled.<br /> You don&apos;t bring surprise with you when you enter a room.<br />That&apos;s why people are ignoring you.<br />Which used to be fine, because you could just buy attention for your brand or your company.<br /> But that half-price sale on attention is now over.<br />The only path left is to lean out of the edge and become interesting, noteworthy and yes, remarkable.<br />SETH GODIN’S BLOG<br />
  6. 6. BUILDING THE PERFECT BRAND EXPERIENCE<br />
  7. 7. LOOK THE PART<br />SWEAT THE small STUFF<br />HAVE SOMETHING TO SAY..<br />FIND THE VALUE<br />DO SOMETHING GOOD<br />DELIVER CONSISTENCY<br />PASSION, FOCUS AND PATIENCE<br />
  8. 8. 1. LOOK THE PART<br />
  9. 9. 2. SWEAT THE SMALL STUFF<br />
  10. 10. 3. HAVE <br />SOMETHING <br />TO SAY….<br />
  11. 11. 4. FIND THE VALUE <br />
  12. 12. 5. DO SOMETHING GOOD <br />
  13. 13. 6. DELIVER CONSISTENCY <br />“3 headed frankenstein monster of coolness”NY TIMES<br />
  14. 14. 7. PASSION, FOCUS AND PATIENCELISTEN TO YOUR CONSUMERSINNOVATETRUST YOUR GUTMAKE THE EXPERIENCE LONG TERMAS SIMPLE AS POSSIBLE<br />
  15. 15. LOOK THE PART, LIVE THE PART<br />

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