13. No agreement on the problem = No agreement on the solution + infinite arguing about solutions Middle East Conflict Global Warming Health Care Reform Economic Crisis War
14. Issue #2 Product Teams Don’t Align Around the Customer’s Problem They Intend to Solve
15. Most teams fixate on the solution, not the customer problem What are Their Needs and Wants? How Do They Solve It Today? How Do They Buy? What Do They Value/Pay? How Big is the Problem? Market? How Are We Different? How Do We Deliver Value? What Do We Build/Buy/Partner? How to Balance Speed & Quality? What’s Our Solution?
16.
17. If your team has no alignment on an important Customer Problem it is much more likely to create a poor performing product.
18. Issue #3 The team uses an implicit process to do its work. This results in more arguing.
27. Ownership is like getting everyone in the same boat. Alignment is like getting everyone rowing in the same direction. “ This shift in emphasis from power and authority to ownership and alignment creates a sweeping change in how work is done and how the workers experience it. To those who practice it, it is truly magical.” - Rachel Conerly, Collaborative Leaders, Inc.
28. Maximum ownership and alignment results from unanimity without reservations. Flickr: Auro
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30. Step 1: Identify the Problem Build Ownership & Alignment at each step Problem Intent Desired Outcomes Action Plan
31. Case Study: What One Person Said “ I enjoy coming into work again. I feel like we’re having the conversations we need to have. I’m being heard. I feel like we’re finally addressing these problems that have been holding us back.” -- VP of Marketing (after three days)
32. Is the process your team uses for solving problems hurting enough to try something new?
33. But what about Time? Flickr: Piccola Faccia Using the collaborative operating system takes longer to make decisions. The implementation is faster and the product is better. The group gets faster with experience.
What I’m about to explain to you is the coolest thing I’ve learned in the last year, and has transformed how I work with clients. I have been working with a firm in North Carolina that has developed a method to have people work together. I want to share this with you. I only have an hour, and I’d like to give you as much knowledge as I can in the time permitted, and pointers to free resources to learn more.