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DIGITAL MARKETING | NOVEMBER 2009
THE AUDIENCE IS FRAGMENTED

              Today’s audience is
               fragmented, specially
               on the ...
Social Media and the Consumer
Social Media and the Consumer
SUCCESS CASES

PORTFOLIO
Consumer Web Portals
                  Custom CMS for industry
                  Web 2.0 solution includes
             ...
Consumer Websites: advanced features
                            Interactive
                            Calendar




Skin...
SEO: Warner Portal
                      Images, pages, URLs
                         tagged correctly
                  ...
Warner Brazil Success Case

                   Featured by
                    GeneXus.com
                   30% cost s...
WEB 2.0
LARGEST STUDENT INTERNATIONAL ORGANIZATION


                        AIESEC has 60,000
                         m...
INTERACTIVE
               CONNECT WITH THE AUDIENCE




 Merged the client’s idea with the target consumer
 Concept of ...
INTERACTIVE
                    SRP PRICING PLAN TOOL




 Communicate with the consumer via an interactive and
  fun too...
Salt River Project Success Case

 First interactive tool    SRP is the 3rd largest
  experience for SRP         public p...
PROMOTIONAL MINI-SITES
MULTI MEDIA SITES
INTERACTIVE MAP, FORUMS, CHAT - MULTI-LANGUAGE
Success Case: RBD - Rebelde
 RBD sold over 11 million records and toured world wide.
 InStyle worked with IT and Marketi...
VH1
   OUTSOURCING ON RETAINER BASIS




Outsourcing of website creation and maintenance
MySpace UK & US
Themes design for global launch of new Profile Editor
Success Cases: Others
 MTV Latin America: Outsourcing of Vh1la for
  Argentina, Mexico and Brazil.
 MySpace UK and US: o...
SOCIAL NETWORKS
           WIDGETS AND APPLICATIONS




      Widgets and Applications for social networks.
Grassroots pro...
CORPORATE
E-COMMERCE
GAMES & CONTESTS

          Belinda game:
            30,000 players
            Top score above 100K
          Quarte...
COMMUNITY INTEGRATION

             Social Network-ed site
                with 15,000 members
               125,000 su...
VIDEO & AUDIO PLAYERS
                         STATE OF THE ART TECHNOLOGY




State of the art technology incorporating s...
Working with Us


 “This project has been very exciting …and out
 of the entire process, you and your team at
 InStyle hav...
A Global Company



With offices in the US, Mexico, Brazil, and Uruguay,
and clients in over ten countries, In-Style Digit...
Some of our Clients
IN-STYLE! DIGITAL MARKETING
                             “We get the audience”




                         DIEGO PRUSKY |...
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Digital Marketing Portfolio Review

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Digital Marketing Portfolio Review

  1. 1. DIGITAL MARKETING | NOVEMBER 2009
  2. 2. THE AUDIENCE IS FRAGMENTED  Today’s audience is fragmented, specially on the Internet.  We reach out to these communication channels to get in touch with the consumer  We have to be where the consumer is
  3. 3. Social Media and the Consumer
  4. 4. Social Media and the Consumer
  5. 5. SUCCESS CASES PORTFOLIO
  6. 6. Consumer Web Portals  Custom CMS for industry  Web 2.0 solution includes Video, Audio, SEO, Facebook connect, and Ad server integration  Database and contest management  Skinnable product pages  Multi-language  Photo gallery admin
  7. 7. Consumer Websites: advanced features Interactive Calendar Skinnable/Custom product page
  8. 8. SEO: Warner Portal  Images, pages, URLs tagged correctly  40% of traffic typically comes from search engines  Google tries to measure how valuable content is for the user.  Content relevancy  Site rank  Links to content  Images & video in search results
  9. 9. Warner Brazil Success Case  Featured by GeneXus.com  30% cost savings  SEO friendly  Friendly URLs  Advanced Ajax & JavaScript interfaces
  10. 10. WEB 2.0 LARGEST STUDENT INTERNATIONAL ORGANIZATION  AIESEC has 60,000 members in 100 countries and is present in 1,100 universities  New website is a window to AIESEC on the web by integrating feeds from Blogs, YouTube, Twitter, Flickr  Global & local
  11. 11. INTERACTIVE CONNECT WITH THE AUDIENCE  Merged the client’s idea with the target consumer  Concept of fun street, entertaining to the young Latin consumer  Uses flash but allows change through different buildings
  12. 12. INTERACTIVE SRP PRICING PLAN TOOL  Communicate with the consumer via an interactive and fun tool instead of a survey. Measure every step.  Present the utilities company in a friendly and modern space
  13. 13. Salt River Project Success Case  First interactive tool  SRP is the 3rd largest experience for SRP public power utility  Marketing,  One of Arizona’s Communications and largest water IT departments suppliers involved  Part of SRP mission  Second phase now is obtaining energy approved for Q1 efficiency 2010
  14. 14. PROMOTIONAL MINI-SITES
  15. 15. MULTI MEDIA SITES INTERACTIVE MAP, FORUMS, CHAT - MULTI-LANGUAGE
  16. 16. Success Case: RBD - Rebelde  RBD sold over 11 million records and toured world wide.  InStyle worked with IT and Marketing departments in 6 countries. Designed, implemented and maintained the online strategy in three languages.  Created database growth at a rate of 100,000 new subscribers per month  Peaks of 2 million visitors per month,18,000 visitors in an hour, from 125 countries.  Generated up to 90 news releases per month  Established communication channels with consumers
  17. 17. VH1 OUTSOURCING ON RETAINER BASIS Outsourcing of website creation and maintenance
  18. 18. MySpace UK & US Themes design for global launch of new Profile Editor
  19. 19. Success Cases: Others  MTV Latin America: Outsourcing of Vh1la for Argentina, Mexico and Brazil.  MySpace UK and US: only agency selected to design 100+ themes for new theme editor.  Three years managing Kudai’s online initiative, generating a high-traffic artist website  Our clients have won multiple prizes for their fan base support  Generating revenue and managing Ad campaigns since 2006.
  20. 20. SOCIAL NETWORKS WIDGETS AND APPLICATIONS Widgets and Applications for social networks. Grassroots promotion of the widgets through over 100 sites.
  21. 21. CORPORATE
  22. 22. E-COMMERCE
  23. 23. GAMES & CONTESTS  Belinda game:  30,000 players  Top score above 100K  Quarterback  Advergaming  Client re-used for multiple clients  Variable wind adds extra fun
  24. 24. COMMUNITY INTEGRATION  Social Network-ed site with 15,000 members  125,000 subscribers  Manage full online presence: site, mini-sites, advertising, social networks, SEO, forums, etc.  Reach to over 400,000 fans  MTV Awards, Latin Grammy Nominees
  25. 25. VIDEO & AUDIO PLAYERS STATE OF THE ART TECHNOLOGY State of the art technology incorporating secure flash streaming, AJAX, ratings, comments, skinning, and Ad server technology.
  26. 26. Working with Us “This project has been very exciting …and out of the entire process, you and your team at InStyle have been so consistently reliable with very very timely responses. Always on- schedule, love it!” Hanna Shin, partner, Masq Marketing Inc.
  27. 27. A Global Company With offices in the US, Mexico, Brazil, and Uruguay, and clients in over ten countries, In-Style Digital Marketing is a true global organization, capable of resolving some of the most complex web problems .
  28. 28. Some of our Clients
  29. 29. IN-STYLE! DIGITAL MARKETING “We get the audience” DIEGO PRUSKY | PRESIDENT diego.prusky@instyledm.com | +1 (314)-922-6436 | www.instyledm.com USA: +1.888.880.8620 | Mexico: (55) 8421.8500 | Brasil: (11) 3070.3819 | UY: +598 (2) 710.5649

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