Brand
Site
LOOKALIKE TARGETING
& RE-TARGETING
Email
Google Remarketing lists for
search Ads (RLSA)
Identify intent with we...
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Programmatic: Re-targeting and Look-alike Targeting

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This infographic should go some way to help marketers understand the different opportunities and make informed decisions about their own re-marketing and lookalike targeting.

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Programmatic: Re-targeting and Look-alike Targeting

  1. 1. Brand Site LOOKALIKE TARGETING & RE-TARGETING Email Google Remarketing lists for search Ads (RLSA) Identify intent with website browsing data to re-target people with Google AdWords. Google Site Re-targeting Identify intent with website browsing data to re-target people with display advertising on other media. Display Facebook Custom Audiences & FBX Identify intent with website browsing data to re-target people with Facebook advertising. Facebook Facebook FBX Identify intent with search data to re-target people with Facebook advertising. Facebook TwitterTwitter Tailored Audiences Identify intent with website browsing data to re-target people with Twitter advertising. FacebookFacebook Custom Audiences Use customer data to re-target people with Facebook advertising DisplayCRM Re-targeting Use customer data to re-target people with display advertising on other media. Customer Data Visitor & Customer Data TwitterTwitter Tailored Audiences Use customer data to re-target people with Twitter advertising. DisplayEmail Re-targeting Identify intent with email data (i.e. open or links clicked) to re-target people with display advertising on other media. EmailSite / Email Re-targeting Identify intent with website browsing data to re-target people with Email marketing. Search Engine Search Re-targeting Identify intent with search data to re-target people with display advertising on other media. Display Display Look-alike Modelling Use web visitor and customer data to target ‘similar’ looking people with display advertising on other media. Display 3rd Party Data Display Look-alike Modelling Use publishers data to target ‘similar’ looking people to your customers with display advertising on other media. Display FacebookFacebook Look-alike Modelling Use web visitor and customer data to target ‘similar’ looking people with Facebook advertising. TwitterTwitter Look-alike Modelling Use web visitor and customer data to target ‘similar’ looking people with Twitter advertising. Site Re-targeting enables marketers to get the right content to people based on their browsing on your website. Examples of data being used by marketers: * Search terms used to visit your website, sometimes referred to as SEO/SEM re-targeting * Products browsed or abandoned in the shopping basket * Purchase confirmation page for re-targeting cusomers. This technique, also known as data onboarding, enables marketers to target their customers with relevant content on Facebook, Twitter and with display ads on media sites. It is also possible to use this approach for prospects in an email database. RE-MARKETINGLOOK-ALIKETARGETINGRE-TARGETING CRMPROSPECTINGCONVERSIONCONSIDERATION Search re-targeting enables marketers to target people based on the keywords they’ve searched for in Google, Yahoo! and Bing. Search re-targeting can attract new customers who’ve never visited your brand site before but have shown relevant intent. Look-alike modelling is a powerful tool that enables marketers to go out and target people that have similar traits or behaviours to their existing customers or website visitors. Examples of first-party data being used by marketers: * CRM data * Website actions * Search interaction * Hashtag interaction. You can get more of our content at www.headstream.com/content/ or you can find out more about us at www.headstream.com team@headstream.com I 023 8082 8500 Programmatic re-targeting and lookalike targeting are powerful ways to help brands get the right content to the right person in the right place at the right time, although as the major publishers including Google, Facebook and Twitter roll out their programmatic stalls the options available to marketers grow and the decisions become harder. The infographic below should go some way to help marketers understand the different opportunities and make informed decisions about their own re-marketing and lookalike targeting. July 2014 Programmatic

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