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SPQ 007: What are the Best Email Marketing Practices as an Author?

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Alexis of AlexisGrant.com asked about best practices for email marketing. In this episode, Steve gives a behind-the-scenes look at how he markets his habit books via email.

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SPQ 007: What are the Best Email Marketing Practices as an Author?

  1. Email MarketingEmail Marketing What are the Best Email Marketing Practices as an Author? Episode 07 of the Self-PublishingSelf-Publishing QuestionsQuestions Podcast
  2. Question:Question: Alexis of AlexisGrant.com asked about best practices for email marketing.
  3. Email marketing is the lifeblood of most book-based business marketing, but there’s a lot that goes into it. TAKEAW AYS K ey
  4. #1 Create an attractive lead magnet, or something you give to people who sign up for your email list. TAKEAW AYS K ey
  5. #2 Collect email addresses & market to your subscribers: AWeber, LeadPages and an opt-in box TAKEAW AYS K ey
  6. #3 Send traffic to your landing page: Kindle books, SlideShare, Twitter, Facebook, and Pinterest TAKEAW AYS K ey
  7. You must figure out how to get more subscribers without increasing your traffic. TAKEAW AYS K ey
  8. You must figure out how to get more subscribers without increasing your traffic. There are 3 Ways to do this: TAKEAW AYS K ey
  9. #1 Switch your offer. If you currently offer a free book, consider offering a free audiobook to see if more people subscribe. TAKEAW AYS K ey
  10. #2 Test your templates. LeadPages allows you to easily switch the templates on your landing pages. TAKEAW AYS K ey
  11. #3 Test new headlines. Opt-in rates sometimes increase by 5 to 10 percent with a simple headline change. TAKEAW AYS K ey
  12. Autoresponders are another important tool for email marketing. TAKEAW AYS K ey
  13. Do an introductory autoresponder sequence with light offers. Send a short introductory message, a personal message, and a list of tips and tools. TAKEAW AYS K ey
  14. Send subscribers broacast messages to let them know what is going on with your business. TAKEAW AYS K ey
  15. - When you release a new book - When there is a new post on on your blogs - When you're offering free or discounted content - When you want to poll your audience or solicit questions from readers. TAKEAW AYS K ey
  16. BiggestBiggest Takeaway:Takeaway: Focus on getting more subscribers! Switch your offer. Test your templates and new headlines.
  17. Check out the Full Epsiode!Full Epsiode!
  18. Check out the Full Epsiode!Full Epsiode! Q ClickClick!!
  19. Archives Archives Listen on iTunes! Listen on Stitcher! Get the free PDF!Get the free PDF! Check out Past Episodes!
  20. Archives Archives Listen on iTunes! Listen on Stitcher! Get the free PDF!Get the free PDF! Check out Past Episodes! ClickClickables!ables! Q QQ Q

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