![[object Object],[object Object],[object Object],[object Object],Next 08 Marketing Trends: Open Files](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-1-320.jpg?cb=1222785714)
![Faint Signals: The Cut & Paste Web ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-12-320.jpg?cb=1222785714)
![Faint Signals: Attention Crash ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-16-320.jpg?cb=1222785714)
![Faint Signals: Digital Curators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-19-320.jpg?cb=1222785714)
![Faint Signals: Super Crunching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-22-320.jpg?cb=1222785714)
![Faint Signals: Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-27-320.jpg?cb=1222785714)
![Watch List: Living Room 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-31-320.jpg?cb=1222785714)
![Watch List: Geek Marketers ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-33-320.jpg?cb=1222785714)
![Hallucinations: Digital Nomads ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-36-320.jpg?cb=1222785714)
![Hallucinations: Data Leaking ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-38-320.jpg?cb=1222785714)
![Open Files ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-39-320.jpg?cb=1222785714)
![[object Object],[object Object],[object Object],[object Object],Next 08 Marketing Trends: Open Files](https://image.slidesharecdn.com/next08-1210882713920518-9/85/steve-rubel-next08-40-320.jpg?cb=1222785714)
Steve Rubel @ Next08
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This document summarizes my top trends to watch. I use a system called Open Files developed by the Boston Consulting Group. The Faint Signals have real business models, the Watch List are things to keep an eye on and the Hallucinations are glints of the eye right now.
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Steve Rubel @ Next08
- 2. In the Beginning, There Was Mass
- 3. But Now, Mass is Dying
- 4. Because Mass Looks Like This…
- 5. But Micro Looks Like This…
- 6. Micro Rising: Technographic Picture Forrester Research
- 7. Micro Rising: Trust Picture 2003 2008 “ Person like you” 36% 58% CEO 14% 36% Academic 43% 56% Regular employee 26% 39% Decline of authority figures
- 8. Open Files
- 13. Faint Signals: The Cut & Paste Web
- 14. Faint Signals: The Cut & Paste Web
- 17. Faint Signals: Attention Crash
- 18. Faint Signals: Digital Curation
- 20. Faint Signals: Digital Curation
- 21. Faint Signals: Super Crunching
- 23. Faint Signals: Super Crunching
- 25. Conversational Line Controlled Open Communication Participation Line Collaboration Open Communication Open Collaboration Controlled Collaboration Controlled Communication
- 26. Conversational Line Controlled Open Communication Participation Line Collaboration Advertising Public Relations Viral Video Ideagoras Corp Blogs Community Engagement Co-created Ads
- 29. Watch List
- 30. Watch List: Living Room 2.0
- 32. Watch List: Geek Marketers
- 34. Hallucinations