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Content Marketing Using Stories

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Overview of why you should use stories in content marketing and key good practice principles.

Published in: Business
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Content Marketing Using Stories

  1. 1. Content How to use stories Marketingsteverayson
  2. 2. Why use 22 times more Stories? memorable than facts and figuressteverayson
  3. 3. Stories Shape how people see you and feel about yousteverayson
  4. 4. Storiessteverayson
  5. 5. Stories Are powerful They provide insights effectivelysteverayson
  6. 6. Storiessteverayson
  7. 7. Stories Persuade people They can move people to actionsteverayson
  8. 8. Storiessteverayson
  9. 9. Stories Four elements to a successful story according to Jennifer Aaker, Stanford Professorsteverayson
  10. 10. 1 A goal Why are you telling the story? What do you want audience to do?steverayson
  11. 11. 2 Grab attention Why will people listen? What is the hook?steverayson
  12. 12. 2steverayson
  13. 13. 3 Engage Who is protagonist? What is at stake for them? What is the journey?steverayson
  14. 14. 3 Engage Who is protagonist? What is at stake for them? What is the journey?steverayson
  15. 15. 4 Enable Why would someone share? Is it easy to retell?steverayson
  16. 16. More Reading Thank you Harnessing the power of stories – Jennifer Aaker steverayson.blogspot.co.uk How to tell a story – Five TED videossteverayson

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