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The 10 Commandments of App Store Optimization

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Are you trying to increase your app's exposure using app store optimization?

Do you want to know tried and true principles of ASO that you should follow?

In this Slideshare presentation, you will discover the fundamentals of app store optimization.

Whether you are completely new to ASO or you are an experience app marketer then use these as your app store SEO.

Are you trying to increase your app's exposure using app store optimization?

Do you want to know tried and true principles of ASO that you should follow?

In this Slideshare presentation, you will discover the fundamentals of app store optimization.

Whether you are completely new to ASO or you are an experience app marketer then use these as your app store SEO.

1. Thou shall target relevant and low competition keywords rather than high volume, highly competitive keywords.
2. Thou shall have search friendly keywords in the app name.
3. Thou shall not forget that in-app purchases and app store reviews are indexed for ASO.
4. Thou shall optimize icons and screenshots for downloads.
5. Honor the user not just keywords.
6. Thou shall optimze app store listing.
7. Thou shall not seek immediate downloads.
8. Thou shall have a video trailer.
9. Thou shall optimize the first two lines of the app description.
10. Thou shall create viral loops.

Published in: Mobile

The 10 Commandments of App Store Optimization

  1. 1. APP STORE THE TEN COMMANDMENTS OF OPTIMIZATION
  2. 2. THOU SHALL TARGET LOW COMPETITION KEYWORDS #1
  3. 3. BETTER TO BE #1 FOR A LOW VOLUME KEYWORD THAN #10 FOR A HIGH VOLUME KEYWORD
  4. 4. THOU SHALL HAVE SEARCH FRIENDLY KEYWORDS IN THE APP NAME. #2
  5. 5. IT'S IMPORTANT TO HAVE CLEAR AND DESCRIPTIVE APP NAMES. FOR IMPROVED DISCOVERABILITY, CONSIDER LONG NAMES THAT COMBINE BRANDING AND DESCRIPTION OF THE APP.
  6. 6. THOU SHALL NOT FORGET IN-APP PURCHASES AND APP STORE REVIEWS. #3
  7. 7. IN-APP PURCHASES AND APP STORE REVIEWS ARE INDEXED BY THE APP STORES. HAVING KEYWORDS IN THEM WILL HELP IMPROVE YOUR ASO.
  8. 8. THOU SHALL OPTIMIZE ICONS AND SCREENSHOTS. #4
  9. 9. SCREENSHOTS SHOULD BE TREATED LIKE ADVERTISING BANNERS. OPTIMIZING ICONS AND SCREENSHOTS ARE PROVEN TO INCREASE DOWNLOADS.
  10. 10. HONOR THE USER NOT JUST KEYWORDS. #5
  11. 11. FOCUS ON YOUR APP'S ENGAGEMENT. APP STORES MEASURE LENGTH OF INSTALL AND APP ACTIVITY AND WILL NOT PENALIZE IF A USER UNINSTALLS AFTER USING AN APP FOR AWHILE.
  12. 12. THOU SHALL OPTIMIZE APP STORE LISTING. #6
  13. 13. OPTIMIZING YOUR STORE LISTING IS ONE OF THE MOST IMPORTANT THINGS YOU CAN DO FOR YOUR APP’S POSITIONING WITHIN THE APP STORE. IT AMPLIFIES ORGANIC USER ACQUISITION ON THE APP STORE AS WELL AS YOUR OWN MARKETING EFFORTS.
  14. 14. THOU SHALL NOT SEEK IMMEDIATE DOWNLOADS. #7
  15. 15. LIKE SEO, ASO IS A STRATEGY THAT CAN HAVE A LONG TERM IMPACT. FOCUS ON THE USER AND RELEVANT KEYWORDS.
  16. 16. THOU SHALL HAVE A VIDEO TRAILER. #8
  17. 17. A SHORT, KEYWORD OPTIMIZED VIDEO CAN HELP YOUR ASO AND GAIN USER ADOPTION. USERS FIND THE VIDEO AS THE MOST CONVINCING FEATURE OF THE APP DETAIL PAGE.
  18. 18. THOU SHALL OPTIMIZE THE APP DESCRIPTION. #9
  19. 19. THE FIRST TWO LINES OF THE DESCRIPTION ARE THE MOST IMPORTANT FROM USER AND ASO PERSPECTIVE. FIRST TELL THE USER WHAT THE APP IS ABOUT THEN LIST OUT THE FEATURES AND AWARDS.
  20. 20. THOU SHALL CREATE VIRAL LOOPS. #10
  21. 21. ALLOW USERS TO EASILY RATE, REVIEW, AND SHARE YOUR APP. GOOGLE SHOWS RECOMMENDATIONS BASED ON 80 SIGNALS INCLUDING: LOCATION, CIRCLES, AND +1 WITHIN CIRCLES.
  22. 22. DOUBLE YOUR DOWNLOADS GET FREE ASO COURSE APPMASTERS.CO PRESENTS GET THE EXACT STRATEGIES THAT I USED TO INCREASE DOWNLOADS FOR MY PAID APP BY 300%. PLUS, DISCOVER A LITTLE KNOWN ASO TOOL TO FIND LOW COMPETITION KEYWORDS.

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