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Consider Cultural RulesClick to edit Master title styleNormal isn‟t “right or wrong” – it‟s theset of background rules that definemuch of what people choose or ignoreTo innovate, we must understand aworld view (including norms) from ourcustomer‟s perspective (which is oftendifferent than ours).Yes, My Iguana Loves to Cha-Cha ‹#› Portigal

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