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The Power of Bad Ideas

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The Power of Bad Ideas
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The Power of Bad Ideas

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In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.

In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.

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The Power of Bad Ideas

  1. 1. The Power of Bad Ideas @steveportigal 1
  2. 2. Click to edit Master title style Bad ideas are not meh ideas The Power of Bad Ideas ‹#› Portigal
  3. 3. Click to edit Master title style Bad ideas in the creative process The Power of Bad Ideas ‹#› Portigal
  4. 4. Click to edit Master title style Brainstorms Pace of idea generation Addressing needs with low-hanging fruit Time The Power of Bad Ideas ‹#› Portigal
  5. 5. Don‟t forget your second Click to edit Master title style wind Pace of idea generation Obvious but Addressing Innovative necessary, needs with problem-solving, Breakthrough low-hanging need-filling, low- hanging fruit Wacky fruit Time The Power of Bad Ideas ‹#› Portigal
  6. 6. Click to edit Master title style Bridging the humps Pace of idea generation Addressing Innovative needs with Breakthrough low-hanging Wacky fruit Time The Power of Bad Ideas ‹#› Portigal
  7. 7. Click tois that a title style Why edit Master bad idea? The Power of Bad Ideas ‹#› Portigal
  8. 8. Click toBad Choicestyle That edit Master title Could Be Useful The Power of Bad Ideas ‹#› Portigal
  9. 9. Click to edit Master title style When bad ideas go good The Power of Bad Ideas ‹#› Portigal
  10. 10. Click to edit Master title style Breaking Bad Ideas The Power of Bad Ideas ‹#› Portigal
  11. 11. Click toClicker title style Cow edit Master Wired:ofThe Curse of Cow Clicker The Power Bad Ideas ‹#› Portigal
  12. 12. Click to edit Master title style Jotly Appsurd: In Silicon Valley, It's Hard to Make a Joke The Power of Bad Ideas ‹#› Portigal
  13. 13. Click to edit Master context… A joke in one title style Appsurd: In Silicon Valley, It's Hard to Make a Joke http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal The Power of Bad Ideas ‹#›
  14. 14. Click to editroll in title style Rock „n Master the next Appsurd: In Silicon Valley, It's Hard to Make a Joke http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal The Power of Bad Ideas ‹#›
  15. 15. Click to edit Master title style Abraham Lincoln, Vampire Hunter Appsurd: In Silicon Valley, It's Hard to Make a Joke http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal The Power of Bad Ideas ‹#›
  16. 16. Click to edit Master title style Bad and Good Food Ideas The Power of Bad Ideas ‹#› Portigal
  17. 17. Click to edit Master title style Bad ideas stay bad The Power of Bad Ideas ‹#› Portigal
  18. 18. Click to edit Master title style Bad is judged by the marketplace The Power of Bad Ideas ‹#› Portigal
  19. 19. Click to edit Master title style Bad is judged by the marketplace The Power of Bad Ideas ‹#› Portigal
  20. 20. Click to edit Master title style (Bad) Idea Thinking The Power of Bad Ideas ‹#› Portigal
  21. 21. Click to edit Master title our Bad ideas ignite style imagination The Power of Bad Ideas ‹#› Portigal
  22. 22. Big Think‟s Dangerous Click to edit Master title style Ideas "These ideas may at first seem shocking or counter-intuitive— but they are worth our attention, even if we end up rejecting them." The Power of Bad Ideas ‹#› Portigal
  23. 23. Click to edit Master title style Satire and social commentary A Modest Proposal is the classic example of a deliberately bad idea used to critique circumstances where such an idea could even be articulated. The Power of Bad Ideas ‹#› Portigal
  24. 24. Click to edit is King style Context Master title Open to surprises Let your audience tell you Engineers say “if it works, it‟s not a stupid idea” (check this) Consider your context in order to assess • Art • Social change • Entertainment • $ • Technology • Etc. The Power of Bad Ideas ‹#› Portigal
  25. 25. Click to edit Master title style The sublime and the ridiculous are often so nearly related, that it is difficult to class them separately. Thomas Paine, The Age of Reason, 1795 The Power of Bad Ideas ‹#› Portigal
  26. 26. Click to edit Master title style It’s such a fine line between stupid and clever! The Power of Bad Ideas ‹#› Portigal
  27. 27. Click to edit Master title style Thank you! Portigal Consulting @steveportigal www.portigal.com steve@portigal.com The Power of Bad Ideas ‹#› +1-415-894-2001 Portigal

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