The Power
of Bad Ideas
@steveportigal
1

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Bad ideas are not
meh ideas
The Power of Bad Ideas ‹#› Portigal

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Bad ideas in the
creative process
The Power of Bad Ideas ‹#› Portigal

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Brainstorms
Pace of idea
generation
Addressing
needs with
low-hanging
fruit
Time
The Power of Bad Ideas ‹#› Portigal

Don‟t forget your second
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Pace of idea
generation
Obvious but
Addressing Innovative
necessary,
needs with
problem-solving, Breakthrough
low-hanging
need-filling, low-
hanging fruit Wacky
fruit
Time
The Power of Bad Ideas ‹#› Portigal

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Bridging the humps
Pace of idea
generation
Addressing Innovative
needs with Breakthrough
low-hanging
Wacky
fruit
Time
The Power of Bad Ideas ‹#› Portigal

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Why edit Master bad idea?
The Power of Bad Ideas ‹#› Portigal

Click toBad Choicestyle
That edit Master title Could Be Useful
The Power of Bad Ideas ‹#› Portigal

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When bad ideas
go good
The Power of Bad Ideas ‹#› Portigal

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Breaking Bad Ideas
The Power of Bad Ideas ‹#› Portigal

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Cow edit Master
Wired:ofThe Curse of Cow Clicker
The Power Bad Ideas ‹#› Portigal

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Jotly
Appsurd: In Silicon Valley, It's Hard to Make a Joke
The Power of Bad Ideas ‹#› Portigal

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A joke in one title style
Appsurd: In Silicon Valley, It's Hard to Make a Joke
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The Power of Bad Ideas ‹#›

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Rock „n Master the next
Appsurd: In Silicon Valley, It's Hard to Make a Joke
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The Power of Bad Ideas ‹#›

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Abraham Lincoln, Vampire Hunter
Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html Portigal
The Power of Bad Ideas ‹#›

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Bad and Good Food Ideas
The Power of Bad Ideas ‹#› Portigal

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Bad ideas stay bad
The Power of Bad Ideas ‹#› Portigal

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Bad is judged by the marketplace
The Power of Bad Ideas ‹#› Portigal

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Bad is judged by the marketplace
The Power of Bad Ideas ‹#› Portigal

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(Bad) Idea
Thinking
The Power of Bad Ideas ‹#› Portigal

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Bad ideas ignite style imagination
The Power of Bad Ideas ‹#› Portigal

Big Think‟s Dangerous
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"These ideas may at
first seem shocking
or counter-intuitive—
but they are worth
our attention, even if
we end up rejecting
them."
The Power of Bad Ideas ‹#› Portigal

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Satire and social commentary
A Modest Proposal is
the classic example of
a deliberately bad idea
used to critique
circumstances where
such an idea could
even be articulated.
The Power of Bad Ideas ‹#› Portigal

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Open to surprises
Let your audience tell you
Engineers say “if it works, it‟s
not a stupid idea” (check this)
Consider your context in order
to assess
• Art
• Social change
• Entertainment
• $
• Technology
• Etc.
The Power of Bad Ideas ‹#› Portigal

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The sublime
and the
ridiculous are
often so
nearly
related, that
it is difficult
to class them
separately.
Thomas Paine,
The Age of
Reason, 1795
The Power of Bad Ideas ‹#› Portigal

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It’s such a fine line between stupid
and clever!
The Power of Bad Ideas ‹#› Portigal

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Thank you!
Portigal Consulting @steveportigal
www.portigal.com steve@portigal.com
The Power of Bad Ideas ‹#› +1-415-894-2001
Portigal