Tkclass ONA insights


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Slides with some highlights from instructors' attendance at the 2012 Online News Association conference in San Francisco. For "Trends in Communication & Information Technology," JOUR 4871-003, CU-Boulder.

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Tkclass ONA insights

  1. 1. Instructor field trip:Trends from ONA2012 Trends in Communication & Information Technology JOUR 4871-003
  2. 2. Last week’s crystal-ball gazers Futurist Thomas Frey What insights didyou gain from Frey’s Media/technology trend-spotter Amy Webb forecasts in terms of impact on NEWS and MEDIA?
  3. 3. Amy Webb: 5 Attributes of Digital Innovation That Will Stick1. Effortlessly blends disciplines and platform E.g., Pinterest: incorporates blogs, images, links, social networks2. Leverages exponentials Pinterest: New member got 10 invites to share; only way in3. Relies on virtuous -- and vicious -- cycles Pinterest: Shareable, requires collaboration (virtuous); capitalizes on vicious circle of bad-photo sharing (Facebook, Twitter, Tumblr)4. Liberates: content or data or time or ideas or staff Pinterest: Easier to curate than anywhere else5. Core competency elegantly simple, easy to explain Pinterest: Very simple concept; easy to understand
  4. 4. 10 Tech Trends for 2012: Amy Webb #1 VERIFICATION
  5. 5. 10 Tech Trends for 2012: Amy Webb #2 VIDEO “Instagram for video”
  6. 6. 10 Tech Trends for 2012: Amy Webb#3 DYNAMIC PRICINGExamples:• Price based on algorithm’s estimation of how likely you are to pay full price for digital content (music track, e-book) ... E.g., new e- book purchaser = discount; repeat customer = no discount• Price varies by time of day• Controversial!
  7. 7. 10 Tech Trends for 2012: Amy Webb#4 ALGORITHM-BASED NEWS Why: • Getting better at turning data into articles indistinguishable from those written by human using same data • News-company cutbacks; saves money on routine stuff (high school sports, business/economic data, etc.) •
  8. 8. 10 Tech Trends for 2012: Amy Webb#5 RESPONSIVE DESIGN
  9. 9. 10 Tech Trends for 2012: Amy Webb#6 ATOMIC UNITS OF NEWS Example: • You’re an expert on “X” ... Systems to deliver highly specialized content, news on “X” to you ... You might be motivated to pay for it piecemeal, or a subscription
  10. 10. 10 Tech Trends for 2012: Amy Webb#7 UTILITY-BASED APPSExample:• Local TV news outlets creating phone app alarm clock that wakes you with the day’s weather forecast and top headlines
  11. 11. 10 Tech Trends for 2012: Amy Webb#8 WEARABLE TECHNOLOGY Examples: • Everpurse charges your digital devices when you put them in it • (Tom Frey) Video/changeable art on clothing People buy clothing, t-shirts with brands (walking ads) ... What if with wearable shirt, companies pay you to wear an ad based on your current location?
  12. 12. 10 Tech Trends for 2012: Amy Webb#9 AMBIENT SOCIAL NETWORKS “If I was a reporter this is game-changing technology” —Amy Webb
  13. 13. 10 Tech Trends for 2012: Amy Webb #10 WOMEN
  14. 14. Some Other Trends Spotted at ONA2012More and more tools for curation, innovative digital storytelling
  15. 15. Some Other Trends Spotted at ONA2012 Changes in store for social media• Twitter: Rich content within the tweet• New FREE news-curation tools coming soon from Twitter• More images and video in social media ... Easier, quicker to include ... Beyond 140 characters of text
  16. 16. Some Other Trends Spotted at ONA2012More journalists, journalism grads getting jobs at tech companies • Journalism pods within tech companies like Twitter, Facebook, Tumblr • Much interaction between departments (not silo’ed like in most news organizations) • Great benefits and office goodies (free meals, et al) ... But expect to work longer hours than in an established news company • WANT A JOB? USE SOCIAL MEDIA SERVICES OFTEN TO DEMONSTRATE FAMILIARITY, UNDERSTANDING OF CHANGING MEDIA LANDSCAPE