A quick historical tour   of online news Trends in Communication & Information Technology                    JOUR 4871-003
CompuServe: 1969 beginnings1980: ColumbusDispatch was firstnewspaper to go   online with  CompuServe
Early 1990s: the BBS newspaper
Mid 1990s: America Online hosted newspapers
Mid 1990s: Newspapers on Prodigy
Mid 1990s: ‘World Wide Web’ won out
Media skeptical through 1990s
The iPad was envisioned in Boulder!                            Roger Fidler ran                            the Information...
Facebook: only for college students (for a while)     MySpace launched 2003: Could you have guessed which               wo...
Most media people dissed Twitter at first...        From "trivial" to "vital element of the            24-hour news ecosyst...
... Ditto for blogging (and some still do)
Online comments: Anonymity long the norm
News publishers’ problems adapting...• Not good at identifying trends; not in their DNA• Didn’t innovate enough!• Preferre...
Do you think these would have succeeded?                                     Millions of these were given                 ...
New today: Fad? Or will it succeed?         (Brad Feld investment)
Ongoing problem: Little time spent on news sites                                Average user:                             ...
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TKclass Online News History

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A quick tour of the history of online news. For "Trends in Communication & Technology," JOUR 4871-003, fall 2012, CU-Boulder.

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TKclass Online News History

  1. 1. A quick historical tour of online news Trends in Communication & Information Technology JOUR 4871-003
  2. 2. CompuServe: 1969 beginnings1980: ColumbusDispatch was firstnewspaper to go online with CompuServe
  3. 3. Early 1990s: the BBS newspaper
  4. 4. Mid 1990s: America Online hosted newspapers
  5. 5. Mid 1990s: Newspapers on Prodigy
  6. 6. Mid 1990s: ‘World Wide Web’ won out
  7. 7. Media skeptical through 1990s
  8. 8. The iPad was envisioned in Boulder! Roger Fidler ran the Information Design Lab in Boulder, mid-1990s
  9. 9. Facebook: only for college students (for a while) MySpace launched 2003: Could you have guessed which would hit it big, which would tank?
  10. 10. Most media people dissed Twitter at first... From "trivial" to "vital element of the 24-hour news ecosystem."
  11. 11. ... Ditto for blogging (and some still do)
  12. 12. Online comments: Anonymity long the norm
  13. 13. News publishers’ problems adapting...• Not good at identifying trends; not in their DNA• Didn’t innovate enough!• Preferred follow the leader (herd mentality)• Low R&D investment compared to other industries• Difficult to innovate when you have to put out a daily news product• Missed early investment opportunities (Google, Netscape, eBay, AOL -- oops!)• Didn’t create new online/digital services -- replicated news product online• Bob Kaiser (Washington Post) in 1992: suggested computer game with serious (news) purpose ... Still not much done with news games• Missed obvious threats: Craigslist, eBay, Monster.com• Digital evangelists on staff not given much power by top management
  14. 14. Do you think these would have succeeded? Millions of these were given away in 2000 ... The company raised $185M from investors!e.g., Sitting at your PC whilereading print magazine; scan printcode, extra content or ad shows e.g., perfume adup on PC online; consumer smells it I wonder why this 2001 product never made it out of prototype stage?!
  15. 15. New today: Fad? Or will it succeed? (Brad Feld investment)
  16. 16. Ongoing problem: Little time spent on news sites Average user: 423 minutes/month (Dec. 2011) Top 25 newspaper websites: Average user: 12 minutes/month

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