The New Normal    Steven Soule
The New Normal  New Features In The EcommerceLandscape Have Gone From Optional  Add-ons To Must Haves In 2013
Who am I?          Graduated from AICASD          Been at Miva since 2011Work in the Professional Services department     ...
Who are you? Store Owners?  Developers?     Both?
What is the New Normal?Usability   Utility   Desirability
Must Haves Concepts in 2013Usability           Utility                                       Desirability• Intuitive      ...
What does this look like?Usability                       Utility                         Desirability• Intuitive          ...
USABILITY            • Intuitive            • Focused            • Effective
Intuitive Usability:             Multi-Device Design• Store interfaces need to  be usable as a whole• Mobile vs. RWD• Ther...
Intuitive Usability:Multi-Device Design
Focused Usability:                               Navigation - Traits                                         • Functionall...
Focused Usability:                   Navigation - FeaturesDrop Down, Fly-out, & Mega Menus                                ...
Focused Usability:                               Advanced Search   •   Emphasize Search   •   Auto-Complete   •   Search F...
Effective Usability:                            Optimized Checkouts • Optimize the Checkout • Enhancing the Checkout      ...
UTILITY• Functional• Easy to Use• Helpful
Functional Utility:       New-ish Built In Miva Features•   Mini Basket•   Shipping Estimator•   Smart Breadcrumbs•   Cate...
Functional Utility:           Miva Features You Can Buy•   Facebook Connect•   Social Networking Buttons•   Social Commerc...
Easy to Use Utilities: For the Customer           • Category Quick View           • AJAX Add to Cart           • Notificat...
Easy to Use Utilities:            For the Store Owners•   Monitor Traffic•   Track Sales & Conversion Rates•   View Custom...
Helpful Utility:           Helping the Customer• Product Comparisons• Related Products• Detailed Category Pages
DESIRABILITY• Seductive• Community• Impressive
Seductive Desirability:               Enhanced Product Pages- Show Alternate Colors & Views   - Product Zooms   - Large Im...
Seductive Desirability:Enhanced Product Pages
Community Desirability:        Social Media & Marketing• Display your social  networks• Be an active member in  each socia...
Impressive Desirability:               Product Reviews• Improve Reputation• Increase customer  confidence• Get the swing v...
ReviewUsability                          Utility                            Desirability• Intuitive                       ...
What is the New Normal?Usability   Utility   Desirability
Final Thoughts•   Your store is unique•   Your target market is unique•   Audit your store•   Test, Test, Test
Questions???Email Me: ssoule@mivamerchant.com
Thank you!The Outline: stevensoule.com/the-new-normal_outline.pdf     The Bundle: stevensoule.com/mivacon2013.zip
Sources•   PR8 Update 7 & 8 Overview - http://www.mivamerchant.com/pr8-8-features•   Test Early, Test Often - http://uxdes...
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MivaCon 2013 - The New Normal

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Slides from a breakout session at MivaCon 2013

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MivaCon 2013 - The New Normal

  1. 1. The New Normal Steven Soule
  2. 2. The New Normal New Features In The EcommerceLandscape Have Gone From Optional Add-ons To Must Haves In 2013
  3. 3. Who am I? Graduated from AICASD Been at Miva since 2011Work in the Professional Services department Constant Learner
  4. 4. Who are you? Store Owners? Developers? Both?
  5. 5. What is the New Normal?Usability Utility Desirability
  6. 6. Must Haves Concepts in 2013Usability Utility Desirability• Intuitive • Functional • Seductive• Focused • Easy to Use • Impressive• Effective • Helpful • Social Communication More Information: http://www.zurb.com/article/1128/the-3-elements-of-good-design-usability-u
  7. 7. What does this look like?Usability Utility Desirability• Intuitive • Functional • Seductive • Multi-Device Design • Miva’s Newest Features • Enhanced Product Pages• Focused • Easy to Use • Navigation & Search • Analytics Tools • Community • Social Media & SEO• Effective • Helpful Communication • Product Comparisons • Impressive • Optimized Checkouts & • Product Reviews Page Direction
  8. 8. USABILITY • Intuitive • Focused • Effective
  9. 9. Intuitive Usability: Multi-Device Design• Store interfaces need to be usable as a whole• Mobile vs. RWD• There is an increasing demand• *Mobile design is not for everyone.
  10. 10. Intuitive Usability:Multi-Device Design
  11. 11. Focused Usability: Navigation - Traits • Functionally Easy to Use • Understandable Hierarchy • Consistent LocationExample: HealthChemist.co.nz
  12. 12. Focused Usability: Navigation - FeaturesDrop Down, Fly-out, & Mega Menus Breadcrumbs “Speaking” Block Navigation
  13. 13. Focused Usability: Advanced Search • Emphasize Search • Auto-Complete • Search Facets • Sorting & Pagination OptionsExample: FirstPlaceParts.com
  14. 14. Effective Usability: Optimized Checkouts • Optimize the Checkout • Enhancing the Checkout – Mini Basket – Shipping Estimator • Multiple Step vs. Don’t stop with just the checkout. Abbreviated Checkouts Contact forms, FAQs, and other important pages should be clear to navigate. Need Help?Recommended Reading: http://www.mivamerchant.com/blog/a-definitive-guide-to-a-one-page-checkout-for-your-ecommerce-store
  15. 15. UTILITY• Functional• Easy to Use• Helpful
  16. 16. Functional Utility: New-ish Built In Miva Features• Mini Basket• Shipping Estimator• Smart Breadcrumbs• Category Pagination & Sorting• Category & Product Page Templates
  17. 17. Functional Utility: Miva Features You Can Buy• Facebook Connect• Social Networking Buttons• Social Commerce• Blog Integration• Just about any other idea you have!
  18. 18. Easy to Use Utilities: For the Customer • Category Quick View • AJAX Add to Cart • Notifications after Actions
  19. 19. Easy to Use Utilities: For the Store Owners• Monitor Traffic• Track Sales & Conversion Rates• View Customer Checkout Flow• Track Searches• Test new features
  20. 20. Helpful Utility: Helping the Customer• Product Comparisons• Related Products• Detailed Category Pages
  21. 21. DESIRABILITY• Seductive• Community• Impressive
  22. 22. Seductive Desirability: Enhanced Product Pages- Show Alternate Colors & Views - Product Zooms - Large Image Light Boxes
  23. 23. Seductive Desirability:Enhanced Product Pages
  24. 24. Community Desirability: Social Media & Marketing• Display your social networks• Be an active member in each social community• Integrate Social Media
  25. 25. Impressive Desirability: Product Reviews• Improve Reputation• Increase customer confidence• Get the swing vote
  26. 26. ReviewUsability Utility Desirability• Intuitive • Functional • Seductive • Multi-Device Design • Miva’s Newest Features • Enhancing Product • Mobile & Responsive • Mini Basket Pages • Shipping Estimator •• Focused Quality Images • Search • Easy to Use • Community • Facets • A/B Testing • Social Media • Autocompletes • AJAX Add to Cart • Follow on Contact• Effective • Helpful • Impressive Communication • Product Comparison • Product Reviews • Optimizing Checkouts
  27. 27. What is the New Normal?Usability Utility Desirability
  28. 28. Final Thoughts• Your store is unique• Your target market is unique• Audit your store• Test, Test, Test
  29. 29. Questions???Email Me: ssoule@mivamerchant.com
  30. 30. Thank you!The Outline: stevensoule.com/the-new-normal_outline.pdf The Bundle: stevensoule.com/mivacon2013.zip
  31. 31. Sources• PR8 Update 7 & 8 Overview - http://www.mivamerchant.com/pr8-8-features• Test Early, Test Often - http://uxdesign.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/• Usability, Utility, Desirability - http://www.zurb.com/article/1128/the-3-elements-of-good-design-usability-u• Multi-Screen World - http://services.google.com/fh/files/misc/multiscreenworld_final.pdf• Top 100 Grossing E-Commerce Sites - http://baymard.com/checkout-usability/benchmark/top-100• Essential E-Commerce Website Features - http://sixrevisions.com/user-interface/e-commerce-website-features-tips-examples/• 7 Inspirational Steve Jobs Quotes for Designers - http://onthecloud.mycroburst.com/7-inspirational-steve-jobs-quotes-for-designers/• Mobile Websites vs. Responsive Websites - http://googlemobileads.blogspot.com/2012/07/mobile-websites-vs-responsive-design.html• http://electricpulp.com/notes/you-like-apples/• http://mashable.com/2012/12/11/responsive-web-design/• http://www.copyblogger.com/mobile-responsive-design-benefits/• http://www.lukew.com/ff/entry.asp?1679• http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013• http://services.google.com/fh/files/misc/multiscreenworld_final.pdf• http://www.searchspring.net/features/rich-auto-complete• http://www.searchspring.net/features/category-navigation• http://www.mivamerchant.com/facebook-connect• http://www.mivamerchant.com/products/social_buttons• http://www.mivamerchant.com/products/MMSC• http://www.mivamerchant.com/products/one_page• http://www.slideshare.net/pod1/the-7-pillars-of-ecommerce

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