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Hobnob v05

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Hobnob v05

  1. 1. Social activation<br />Joining the conversation that your customers are already having about you<br />
  2. 2. http://www.brandtags.net<br />
  3. 3. WELCOME TO THE NEIGHBORHOOD<br />THE EFFECTIVE BRAND ACTS AS FULLY INTEGRATED MEMBER OF ITS COMMUNITY<br />IT LIVES AND BREATHES IN THE SAME PLACE AS ITS AUDIENCE<br />
  4. 4. 96%<br /> OF GENERATION Y HAVE JOINED A SOCIAL NETWORK<br />GENERATION Y: BORN BETWEEN MID 1970S – EARLY 1990S (MILLENNIALS, GENERATION NEXT, OR THE BOOM ECHO) <br />
  5. 5. 93% <br />OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A SOCIAL MEDIA PRESENCE <br />
  6. 6. 78%<br />OF CONSUMERSTRUST PEER RECOMMENDATIONS (ONLY 14% TRUST ADS)<br />
  7. 7. 34%<br />OF BLOGGERS POST OPINIONS ABOUT PRODUCTS & BRANDS<br />
  8. 8. 2ND LARGEST SEARCH ENGINE IN THE WORLD<br /> <br />
  9. 9.
  10. 10. 1382% <br />MONTHLY GROWTH RATE OF TWITTER USERS FROM JAN TO FEB 2009<br />(80% OF USAGE IS ON MOBILE DEVICES)<br /> <br />
  11. 11. Digital democracy<br />Engagement replaces interruption<br />
  12. 12.
  13. 13. LEVEL OF<br />ENGAGEMENT<br />SOCIAL TOOLS<br />APPLICATIONS<br />ONTENT SEEDING<br />WIDGETS<br />BLOGS<br />FEEDS<br />WOM<br />SEO<br />TAGGING<br />KEYWORDS<br />MASS MEDIA<br />WEB/MICROSITES<br />BANNERS ADS<br />PUBLIC RELATIONS<br />LEVEL OF<br />CONSUMER<br />CONTROL<br />SEEK &<br />FIND<br />SHARE &<br />DISCUSS<br />ENGAGEMENT &<br />PARTICIPATION<br />MASS ACTIVATION<br />SOCIAL ACTIVATION<br />
  14. 14. 100% ORGANIC<br />THE NEW CAMPAIGN LIFECYCLE<br />
  15. 15. MARKETING SPEND<br />$<br />$$$$<br />$$<br />SOCIAL ACTIVATION<br />CAMPAIGN DEACTIVATION<br />MASS MEDIA ACTIVATION<br />WEBSITES<br />BLOGOSPHERE<br />ONLINE PR<br />EDITORIAL SITES<br />CONTEXT SITES<br />CONTENT SITES<br />BLOGOSPHERE<br />ONLINE PR<br />SOCIAL NETS<br />SOCIAL TOOLS<br />KEYWORDS<br />EDITORIAL SITES<br />CONTEXT SITES<br />CONTENT SITES<br />MASS MEDIA<br />SOCIAL NETS<br />SOCIAL TOOLS<br />KEYWORDS<br />EDITORIAL SITES<br />CONTEXT SITES<br />CONTENT SITES<br />SOCIAL NETS<br />SOCIAL TOOLS<br />KEYWORDS<br />CONTEXT SITES<br />CONTENT SITES<br />SOCIAL NETS<br />SOCIAL TOOLS<br />CRM<br />SOCIAL NETS<br />LAUNCH<br />ASSIMILATION<br />GROWTH<br />CULTIVATION<br />MANAGE<br />RAMP DOWN<br />CLOSE<br />ACTIVITY<br />TIME<br />
  16. 16. Feed the enablers<br />People influence people<br />
  17. 17. THE TIPPING POINT<br />IF YOU MANAGE TO REACH THE RIGHT INFLUENTIAL PEOPLE WITHIN A COMMUNITY, THESE FEW WILL INFLUENCE THE MASSES, AND THE TIPPING POINT WILL BE REACHED<br />Malcolm Gladwell<br />Authorof The Tipping Point<br />
  18. 18. PHASE<br />LAUNCH<br />ASSIMILATION<br />GROWTH<br />CULTIVATION<br />USER<br />ACTIVITY<br />DISTRIBUTION<br />ACTIVITY<br />TARGET<br />HYPER<br />INFLUENCERS<br />HIGH<br />INFLUENCERS<br />THE<br />INFLUENCED<br />THE<br />FOLLOWERS<br />
  19. 19. DIGITAL BRANDACTIVATION<br />CREATE IT. ACTIVATE IT. MEASURE IT.<br />
  20. 20.
  21. 21. WHAT WE BRING TO THE TABLE<br />ALLOW US TO REINTRODUCE OURSELVES<br />
  22. 22. Introducing...<br />A GROUP OF DIGITAL SOCIALITES<br />WITHIN THE ONEMETHOD NETWORK<br />
  23. 23. SOCIAL<br />TOOLKIT<br />
  24. 24. HIGHLIGHTS OF THE SHOW<br />A COUPLE OF THINGS TO REMEMBER<br />
  25. 25. THE CAMPAIGN LIFECYCLE IS ORGANIC – CONSUMERS WILL DECIDE HOW LONG YOUR CAMPAIGN LIVES ON FOR<br />SEIZE OPPORTUNITY TO TEST AND LEARN WITHIN CAMPAIGNS<br />BUILD CONTENT TO BE PORTABLE AND SHAREABLE – ALLOW IT TO TRAVEL<br />
  26. 26. YOU START THE STORY...<br />WE’LL SPREAD THE WORD...<br />YOUR CUSTOMERS WILL FINISHIT.<br />

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