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Search and Editorial   Workshop<br />Steven Wilson-Beales<br />MSN Entertainment Content Manager<br />Twitter: @stevewb<br />
Agenda<br />Me<br />Search and Editorial<br />Short Exercise<br />MSN – 3 challenges, 3 ways search is helping us<br />Ste...
we create and curate amazing editorial experiences for our users, partners and advertisers<br />
10. Awareness<br />
9. Gaps and Opportunities<br />8. Courage<br />
7. Response<br />#<br />
6. Focus<br />
5. Measurement<br />4. Review<br />
3. Motivation<br />
2. Checklist<br />Keywords <br />URL<br />The Title tag <br />The Meta Description <br />The H1 tag (where relevant): <br ...
1. Training<br />
10. Awareness<br />9. Gaps and Opportunities<br />8. Courage<br />7. Response<br />6. Focus<br />5. Measurement<br />4. Re...
Links<br />http://www.seomoz.org<br />http://www.malcolmcoles.co.uk/blog/<br />http://googleblog.blogspot.com/<br />http:/...
Thank you<br />@stevewb<br />Steven Wilson-Beales<br />MSN Entertainment Content Manager<br />www.stevenwilsonbeales.com<b...
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Search and Editorial

  1. 1. Search and Editorial Workshop<br />Steven Wilson-Beales<br />MSN Entertainment Content Manager<br />Twitter: @stevewb<br />
  2. 2.
  3. 3. Agenda<br />Me<br />Search and Editorial<br />Short Exercise<br />MSN – 3 challenges, 3 ways search is helping us<br />Steve’s Top Ten<br />Wrap Up<br />Q/A<br />Coffee!<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. we create and curate amazing editorial experiences for our users, partners and advertisers<br />
  8. 8.
  9. 9. 10. Awareness<br />
  10. 10. 9. Gaps and Opportunities<br />8. Courage<br />
  11. 11. 7. Response<br />#<br />
  12. 12. 6. Focus<br />
  13. 13. 5. Measurement<br />4. Review<br />
  14. 14. 3. Motivation<br />
  15. 15. 2. Checklist<br />Keywords <br />URL<br />The Title tag <br />The Meta Description <br />The H1 tag (where relevant): <br />The Headline <br />The Content   <br />Images <br />Links<br />
  16. 16. 1. Training<br />
  17. 17. 10. Awareness<br />9. Gaps and Opportunities<br />8. Courage<br />7. Response<br />6. Focus<br />5. Measurement<br />4. Review<br />3. Resources<br />2. Checklist <br />1. Training<br />
  18. 18. Links<br />http://www.seomoz.org<br />http://www.malcolmcoles.co.uk/blog/<br />http://googleblog.blogspot.com/<br />http://www.stevenwilsonbeales.com<br />
  19. 19. Thank you<br />@stevewb<br />Steven Wilson-Beales<br />MSN Entertainment Content Manager<br />www.stevenwilsonbeales.com<br />

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