Stevens henager college | Grow Your own Income Through the Internet


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This Complimentary Community Seminar was presented on Tuesday, March 8 2011.

Those in attendance learned how to leverage the internet to earn extra money with their business online.

Topics covered included:
• Staring Your Business
• Getting Your Business Online
• A Crash Course in Search: Understanding the Search Engines
• Get Social (Media)
• Tracking & Analytics
• And more!

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Stevens henager college | Grow Your own Income Through the Internet

  1. 1.
  2. 2. Tonight’s Agenda<br />
  3. 3. Disclaimers<br />The world is full of good ideas and good intentions<br />Don’t just listen… “Just Do It”<br />Financial gain depends on you<br />
  4. 4. This Is A Crash Course<br />Obviously we can’t cover EVERY money making method<br />These are the “quickest” and “easiest”<br />
  5. 5. Starting Your Business<br />E-Commerce BasicsSelling on eBay, Etsy, Craigslist, and AmazonAffiliate Marketing<br />
  6. 6. Why Do You Want A Business?<br />Make more money<br />Be your own boss<br />Tax write-offs<br />Work from home<br />What else?<br />
  7. 7. Business 101<br />Accounting<br />Stay organized<br />Equipment / utilities<br />Read the fine print in EVERYTHING<br />Expect junk mail / spam<br />Registering your business<br />
  8. 8. Business Registration<br />Sole Proprietorship<br />LLC<br />S-Corporation<br />C-Corporation<br />How much does it cost?<br />How long does it take?<br />Seek legal advice<br />
  9. 9. Online Business 101<br />Domain name<br />Website<br />Email address<br />Business cards<br />
  10. 10. E-Commerce Models<br />Dropship<br />Wholesale<br />Manufacturing<br />Consulting<br />Consignment<br />
  11. 11. Online Selling Platforms<br />You don’t have to have your own website<br />Benefits<br />Anyone can register quickly<br />Massive buyer marketplaces<br />Very little technical ability required<br />Low risk<br />
  12. 12. eBay<br />Who hasn’t bought, sold, or used eBay?<br />New and used goods<br />Over 233 million registered users<br />Over 1 billion page views per day<br />Over $1,839 worth of goods sold per second<br />
  13. 13. PayPal<br />Like an online bank account<br />Used by almost ALL eBay users<br />Used by over 90 million people<br />Available in 190 markets<br />Supports 24 currencies<br />
  14. 14. PayPal Signup Demo<br />
  15. 15. eBay Basics<br />2 types of accounts<br />Buyer account<br />Seller account<br />Feedback system<br />eBay Fees<br />PayPal Fees<br />Be aware of scams!!<br />
  16. 16. eBay Signup Demo<br />
  17. 17. eBay Listing Tips<br />Keyword-rich title<br />Good description<br />Great pictures<br />Policies<br />Fast and professional customer support<br />
  18. 18. Etsy<br />Set up a store<br />How to market your goods<br />Take pictures<br />Communication is key<br />
  19. 19. Craigslist / KSL<br />Benefits:<br />FREE<br />No fees<br />Thousands of local buyers<br />No shipping (sometimes)<br />Be safe!<br />
  20. 20. Craigslist Demo<br />
  21. 21. KSL Classifieds Demo<br />
  22. 22. Amazon<br />Enormous marketplace<br />Usually new products<br />2 types of selling accounts<br />Individual<br />$0.99 per sale<br />Fewer than 40 items sold per month<br />Professional<br />$40 per month<br />More than 40 items per month<br />
  23. 23. Amazon Demo<br />
  24. 24. Affiliate Marketing<br />Get paid for referring people<br />Commissions vary<br />15-75% of sale<br />$$ fixed amount per referral (leads)<br />$$ fixed amount per signup<br />
  25. 25. Getting your Business Online<br />Understanding WordPress<br />
  26. 26. Quickest Business Presence<br />Website<br />Professional appearance<br />Your own domain name<br />Usually have a “call to action”<br />Costs<br />Hosting<br />Domain name<br />Shopping Cart<br />Professional designer<br />Blog<br />Not as professional<br />Quicker to start<br />Not expected to have as much quality content<br />Almost like a journal… just write what’s on your mind<br />Anyone can do it!<br />
  27. 27. WordPress<br />Best of both worlds<br />WordPress was originally built as a blogging platform<br />WordPress runs over 32 million websites!<br />
  28. 28. Who Uses WordPress?<br />
  29. 29. WordPress Benefits<br />Search engines love WordPress<br />Requires less technical knowledge<br />“There’s an app for that!”<br />WordPress plugins<br />Support<br />Easy installation (less than 5 minutes)<br />
  30. 30. A Crash Course in SEO—Understanding the Search Engines<br />Earning TrafficBloggingPay-Per-ClickLink Building<br />
  31. 31. What is SEO?<br />Search Engine Optimization<br />You used to tell search engines what your site was about by using “keywords”<br />SEO is now a huge industry aimed at getting companies and individuals ranked higher on Google, Yahoo, and Bing<br />
  32. 32. Why Is SEO Important?<br />620 million visitors to Google daily<br />Where else can you get a hungry marketplace that big?<br />Search Engines = potential customers<br />
  33. 33. How To Dance<br />Ranking on the search engines is actually quite easy… but it takes time and effort<br />High rankings are like a popularity contest<br />The more “quality” links pointing to your site, the higher you rank<br />SEO is never finished… you always need more links<br />
  34. 34. Organic Results<br />
  35. 35. Get Social<br />Facebook<br />Twitter<br />YouTube<br />LinkedIn<br />
  36. 36. Why Socialize?<br />Viral marketing<br />Not rude, abrupt, “interruption” marketing<br />Think of the last funny email you received<br />Who did it come from?<br />How many people did you tell to come watch with you?<br />How many people did you forward that email to?<br />
  37. 37. Facebook<br />Over 500 million active users<br />50% of those users log on to Facebook in any given day<br />Over 200 million of those users access Facebook through mobile devices<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />
  38. 38. Twitter<br />Short status updates (a.k.a. micro-blogging)<br />Over 106 million accounts<br />The number of twitter users increases by 300,000 each day<br />Users send over 55 million tweets per day<br />
  39. 39. YouTube<br />Who has seen “Ouch, Charlie Bit My Finger”<br />Over 260 million views<br />YouTube’s homepage gets 45 million views every day<br />24 hours of video uploaded every minute<br />The average user spends 15 minutes per day on YouTube<br />
  40. 40. LinkedIn<br />More than 90 million members in over 200 countries<br />A new member joins approximately every second<br />Executives from all Fortune 500 companies are LinkedIn members<br />
  41. 41. Tracking & Analytics<br />
  42. 42. Why Track?<br />What pages are your visitors viewing the most?<br />Where are visitors coming from?<br />How long are they on the site?<br />
  43. 43. Best Tracking Tools<br />Google Analytics<br />StatCounter<br />
  44. 44. Closing thoughts<br />
  45. 45. What Do You Do Now?<br />
  46. 46. Where To Get More Information<br /><br />