GS&F Design Portfolio

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At GS&F, we relate to clients, brands, consumers, marketing challenges, as well as various industries. We build connections between brands and consumers. We involve ourselves in our clients’ business because we truly care about their success. We work diligently to understand our clients and their brands, in order to help them accomplish their goals. The work we do – advertising, public relations, interactive, even the media choices we make – helps create relationships between our clients’ brands and their customers. And, finally, yes, we tell stories. Because every ad is part of an unfolding story about a unique brand, a story that we believe is worth sharing. Visit us online at www.gsandf.com.

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GS&F Design Portfolio

  1. 1. relate
  2. 2. client LLL Ranch project diRect MaiL audience conScientiouS conSuMeRS DIRECT MAIL overview SpeciaLty BeeF pRovideR objective intRoduce new BRand tone LocaL, natuRaL
  3. 3. client the GoveRnoRS cLuB project diRect MaiL audience cLuB MeMBeRS & ReSidentS DIRECT MAIL overview GoLF coMMunity & couRSe objective update oF conStRuction tiMeLineS tone LiGht, inFoRMative
  4. 4. client McneiLLy centeR FoR chiLdRen project BeneFit invitation audience aFFLuent up-and-coMeRS SpECIAL EvEnT overview nonpRoFit chiLdcaRe FoR Low-incoMe FaMiLieS objective attRact attendeeS to event tone upScaLe, deRBy theMe
  5. 5. client the Minnie peaRL canceR Foundation project BeneFit invitation MateRiaL audience naShviLLe BuSineSS LeadeRS SpECIAL EvEnT overview SeRviceS FoR canceR patientS & FaMiLieS objective attRact event attendeeS tone Fun, RetRo
  6. 6. client tn aSSociation oF ReaLtoRS project taBLetop diSpLay audience tenneSSee ReaLtoRS SpECIAL EvEnT overview advocacy & education FoR ReaLtoRS objective ReGiSteR MeMBeRS in cLaSSeS tone invitinG, pRoFeSSionaL
  7. 7. client choice Food oF aMeRica project RetaiL packaGinG audience GRoceRy StoRe ShoppeRS pACKAGInG overview Food ManuFactuReR objective ReFReSh exiStinG BRand tone FReSh, LiveLy
  8. 8. client BattLeGRound hoSpitaL FoR aniMaLS project StationeRy audience pet owneRS IDEnTITY pACKAGE overview veteRinaRy caRe objective BRanded coRReSpondence SySteM tone tRuStwoRthy, caRinG
  9. 9. client the Minnie peaRL canceR Foundation project StationeRy audience canceR patientS, FaMiLieS, donoRS IDEnTITY pACKAGE overview SeRviceS FoR canceR patientS & FaMiLieS objective BRanded coRReSpondence SySteM tone caRinG, SoothinG
  10. 10. client Sweet SLeep project StationeRy audience inteReSted individuaLS & oRGanizationS IDEnTITY pACKAGE overview GLoBaL outReach FoR oRphanS objective BRanded coRReSpondence SySteM tone coMpaSSionate, hopeFuL
  11. 11. client tenneSSee titanS project StationeRy audience nFL, Media IDEnTITY pACKAGE overview pRoFeSSionaL FootBaLL FRanchiSe objective BRanded coRReSpondence SySteM tone noStaLGic
  12. 12. client aeSthetic SuRGeRy & LaSeR centeR project newSLetteR audience cuRRent/pRoSpective cLientS CuSToM pubLIShInG overview coSMetic, outpatient SuRGeRy objective poSition aS induStRy LeadeR tone FRiendLy, invitinG
  13. 13. client aMeRican wateR heateRS project newSLetteR audience whoLeSaLeRS, diStRiButoRS CuSToM pubLIShInG overview ReSidentiaL wateR heateRS objective incReaSe pRoGRaM paRticipation tone noStaLGic, aLL-aMeRican
  14. 14. client Lp coRpoRation project MaGazine audience BuiLdeRS, LuMBeR deaLeRS/diStRiButoRS CuSToM pubLIShInG overview coMMeRciaL & ReSidentiaL BuiLdinG pRoductS objective ShowcaSe enGineeRed wood pRoductS tone knowLedGeaBLe, SophiSticated
  15. 15. client ohL project coRpoRate newSLetteR audience aLL ohL eMpLoyeeS CuSToM pubLIShInG overview thiRd-paRty LoGiSticS objective connect 6,000 woRLdwide eMpLoyeeS tone upBeat, inFoRMative
  16. 16. client tn FueL & convenience StoRe aSSociation project QuaRteRLy MaGazine coveR audience tFca MeMBeRS CuSToM pubLIShInG overview tn petRoLeuM induStRy advocate objective coMMunicate aSSociation activitieS tone authoRitative, pRoFeSSionaL
  17. 17. client MiddLe tn counciL oF BoyS ScoutS oF aMeRica project annuaL RepoRt audience donoRS, potentiaL donoRS CoLLATERAL overview youth deveLopMent oRGanization objective SuMMaRize oRGanization accoMpLiShMentS tone natuRaL, adventuRe
  18. 18. client MiddLe tn counciL oF BoyS ScoutS oF aMeRica project coLLectoR tRadinG caRdS audience ScoutS, potentiaL ScoutS CoLLATERAL overview youth deveLopMent oRGanization objective RecRuitMent/BeneFit ShowcaSe tone adventuRe, Fun
  19. 19. client cRouch enGineeRinG project SaLeS kit audience RaiLRoadS, pRivate induStRieS, GoveRnMent aGencieS CoLLATERAL overview civiL & RaiLRoad enGineeRinG objective ShowcaSe capaBiLitieS tone authoRitative, technicaL
  20. 20. client the GoveRnoRS cLuB project pReSS kit audience LocaL Media CoLLATERAL overview GoLF coMMunity & couRSe objective update oF conStRuction tiMeLineS tone coRpoRate, SophiSticated
  21. 21. client aMeRican Red cRoSS, naShviLLe aRea chapteR project annuaL RepoRt audience donoRS, potentiaL donoRS CoLLATERAL overview eMeRGency ReSponSe oRGanization objective hiGhLiGht activitieS & FinanceS tone heaRtFeLt
  22. 22. client Sweet SLeep project BRochuRe audience inteReSted individuaLS & oRGanizationS CoLLATERAL overview GLoBaL outReach FoR oRphanS objective pRoMote oRGanizationaL pRoGRaMS tone inFoRMative, coMpaSSionate
  23. 23. client Sweet SLeep project pocket FoLdeR audience Media, donoRS CoLLATERAL overview GLoBaL outReach FoR oRphanS objective enGaGe SuppoRteRS tone coMpaSSionate, enGaGinG
  24. 24. client enGineeRed GLaSS pRoductS project caSe Study audience aRchitectS, BuiLdeRS CoLLATERAL overview innovative GLaSS pRoductS objective deMonStRate pRoduct BeneFitS tone waRM, pRoBLeM SoLvinG
  25. 25. client tn aSSociation oF ReaLtoRS project education BRochuRe audience tenneSSee ReaLtoRS CoLLATERAL overview advocacy & education FoR ReaLtoRS objective ReGiSteR MeMBeRS in cLaSSeS tone invitinG, pRoFeSSionaL
  26. 26. client MaRyLand FaRMS wine & SpiRitS project pRint caMpaiGn audience wine connoiSSeuRS ADvERTISInG overview upScaLe wine & LiQuoR StoRe objective eStaBLiSh StoRe aS expeRtS tone SophiSticated
  27. 27. client tenneSSean project outdooR caMpaiGn audience MiddLe tn ReSidentS & viSitoRS ADvERTISInG overview ReGionaL daiLy newSpapeR objective pRoMote new weBSite tone Fun, thouGht pRovokinG
  28. 28. client tenneSSean project tRanSit caMpaiGn audience MiddLe tn ReSidentS & viSitoRS ADvERTISInG overview ReGionaL daiLy newSpapeR objective pRoMote new weBSite tone Fun, thouGht pRovokinG
  29. 29. client tenneSSean project pRint caMpaiGn audience MiddLe tn ReSidentS & viSitoRS ADvERTISInG overview ReGionaL daiLy newSpapeR objective pRoMote new weBSite tone Fun, thouGht pRovokinG
  30. 30. LoGoS
  31. 31. LoGoS
  32. 32. LoGoS
  33. 33. a re yo u a Te n n e s s e a n? LoGoS
  34. 34. LoGoS
  35. 35. ADVERTISING • PUBLIC RELATIONS • INTERACTIVE • DESIGN 4235 Hillsboro Pike • Nashville, TN 37215 -33 4 4 voice (615) 385 1100 fax (615) 783 0522 web www.gsandf.com

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