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Is your brand too rational for social media?

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Any brand approaching social media from a purely rational perspective is going to get in trouble. Social media is an emotional place and if you're not ready for that, especially if there's a crisis, you have a problem.

The talk is on YouTube here: http://youtu.be/mGzC_qQI_4Q

Published in: Marketing
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Is your brand too rational for social media?

  1. 1. Is your brand too rational for social media? Steven Lewis - Taleist
  2. 2. Steven Lewis Digital media strategist Social media trainer 20 years’ experience in journalism and PR (Esquire, Financial Times, GQ) Speaking | Training | Strategy taleist.com.au
  3. 3. taleist.com.au
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  17. 17. Easy organising # 29 October 2011 Qantas
  18. 18. Easy organising # Qantas
  19. 19. Easy organising # Qantas
  20. 20. Easy organising # Qantas
  21. 21. Easy organising # Qantas
  22. 22. Easy organising # Qantas
  23. 23. taleist.com.au
  24. 24. taleist.com.au
  25. 25. The maths The average Facebook user has 130 friends 1/3 of those friends will see what that person posts taleist.com.au
  26. 26. x 130/3 = 2,403,440 taleist.com.au
  27. 27. The rules See the wave before it breaks! Identify the big voices (preferably in advance)! Think about the medium! Rational argument might not be the best approach taleist.com.au
  28. 28. The questions What tools do you have?! Do you understand how they work?! Have you identified the big voices?! Who will be on the team? taleist.com.au
  29. 29. 403,440 views Have the lawyers and the communicators talked? taleist.com.au
  30. 30. 403,440 views Have the lawyers and the communicators talked? Have they rehearsed? taleist.com.au
  31. 31. 403,440 views 2,403,440 views Positive or negative impression? In less than 24 hours taleist.com.au Have they rehearsed?

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