Dogster media sony

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Dogster media sony

  1. 1. The Washington Post - July, 2004 media Early Social Networking
  2. 2. Early Social Networking
  3. 3. Separating Curated Content from User Generated Content
  4. 4. Separate Community from Curatedcontent
  5. 5. How we see a brand’s placein digital media now
  6. 6. Traffic Drivers
  7. 7. 20M active monthly pet owners 200M ad views +60M through retargeting 3M pet profiles 4M monthly video views - with pre roll, post roll, and bumpers 60M monthly unique visitors through partners’ networks 1M pet owners organized in channels on:
  8. 8. It’s about us taking your brand to wherethe conversations are taking place. Social Media Humor Photo Sharing Blogs Coupon Delivery Image Searching Adoption Information Mobile Video
  9. 9. Sponsorship Package
  10. 10. Managed Sweepstakes as traffic/crm drivers 30M Impressions - 60 days // 100,000 Positive Brand Tweets - FB posts // 30,000 Signups for re-marketing
  11. 11. Homepage take-over with background
  12. 12. Channel Sponsorship
  13. 13. Branded Group (CRM mechanism)with 10k members
  14. 14. Dedicated Newsletters to350,000 Pet owners
  15. 15. Transactional emails
  16. 16. Synched rich media ad units
  17. 17. Branded Virtual Gifts
  18. 18. Dedicated Periodic “How to” emails
  19. 19. Dogster and Icanhascheezburger
  20. 20. Rewarding positive social communications / social media amplification - through custom game
  21. 21. In 30 Days: with no marketing Over 8k players Over 80k messages created Over 200k PV

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