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  1. 1. STEVEN COOK 2017 STORIES Corporate Culture Looms Large On Customer Experience Stuff You Should Know About Multimedia Content Creation The Future Of Television, According To Roku’s Chief Marketer Marketing is Outdated - Here's Why and What To Do Dell SVP Liz Matthews Gets Real About Digital Transformation Can AR App Snatch Pick Up Where Pokémon GO Left Off? CMO’s Notebook: Of Brains, Brand Truth, And Business Innovation CMO’s Notebook: Of Ubertrends And Innovation CMO’s Notebook: Are You A Digitally Savvy Leader? CMO’s Notebook: Experience Business Implies Overall Brand Experience CMO’s Notebook: Transformation Occurs Via ‘Enterprise-To-Entrepreneur’ Platforms Debbie Qaqish: Revenue Marketing Transformation Involves The Entire Organization ‘Think Tank’: No Experience Without Design, Delivery, And Data ‘Women In Tech’ Panelists: Right DNA Necessary For Experience Business How RYOT ‘Hacked’ The Media Industry With The Help Of Virtual Reality An ‘AI-Driven World’ Among Analysts’ Top 10 Predictions Marketers, Don’t Get Too Attached To Your Job Description CMO’s Notebook: Takeaways From The Connected Marketer Summit