Digital Media in Everyday Life - A snapshot of devices, behaviors and attitudes (2012)

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For full set of reports, go to http://msichicago.org/digitallife

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Digital Media in Everyday Life - A snapshot of devices, behaviors and attitudes (2012)

  1. 1. 851 adults 18 years and older909 youth ages 8 to17
  2. 2. understanding our audience What do they have? What are they doing? How do they feel about it?
  3. 3. what do they have?
  4. 4. ?
  5. 5. what are they doing?
  6. 6. online
  7. 7. 82% of adults online at least an hour a day (40% 3+ hours) 77% of teens online at least an hour a day (30% 3+ hours)$!!"# ,!"# +!"# *!"# )!"# (!"# $-%#/0123#452#678# &.#/0123#452#678# !"# &!"# %!"# $!"# !"# +# ,# $!# $$# $%# $&# $# $(# $)# $*# $+-%# %(-&# &(-# (-(# ((-)# )(.#
  8. 8. mobile
  9. 9. hot
  10. 10. not hot
  11. 11. social
  12. 12. 31% of adults and 81% of teens use Facebook daily
  13. 13. 31% of adults click the “Like” button outside of Facebook at least once a day43% of teens click the “Like” button outside of Facebook at least once a day
  14. 14. how do they feel about it?
  15. 15. if we build it, will they use it?
  16. 16. what do our guests want?Adults WantCustom visit planning and simple ticketingChick Cam!Web-based interactive experiences and hands-onexperiments for their kidsScience NewsAdults Don’t WantMobile apps to post photos to their social network(s)Videoconferencing with scientists in the fieldMobile apps to save/bookmark in-gallery content for later
  17. 17. what do our guests want?Youth WantWeb-based interactive experiences and hands-onexperimentsMobile interactive experiencesVirtual lab experimentsScience content and video simulationsYouth Don’t WantVisit Planning and Wayfinding mobile appsMobile apps to post photos to their social network(s)Mobile apps to save/bookmark in-gallery content for laterVideoconferencing with scientists in the field
  18. 18. Steven Beasley   steven.beasley@msichicago.orgAnnie Conway annie.conway@msichicago.org http://msichicago.org/digitallife msichicago.org | /msichicago

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