CONNECT THROUGH CONTENT

@filemobile
About Filemobile

• 

SaaS based Social Marketing Suite

• 

Founded in Sept 2006

• 

Launched in excess of 3,000 apps

•...
Some of the company we keep…
The image cannot be displayed. Your computer may not have enough memory to open the image, or...
Companies are struggling to find fresh, relevant
content to continually engage with their audience.

CONNECT THROUGH CONTEN...
The creation of storytelling material that aracts
people to the brand

CONNECT THROUGH CONTENT

@filemobile
to get something
valuable in return.

A brand must give
something valuable

CONNECT THROUGH CONTENT

@filemobile
Instead of the commercial, be the show.
Instead of the banner ad, be the feature story.

CONNECT THROUGH CONTENT

@filemob...
The value returned is oen that
people associate good things
with and return to engage with —
the brand.

CONNECT THROUGH ...
Content Marketing Maturity Model

Where are you on this chart?
CONNECT THROUGH CONTENT

@filemobile
Consider user-generated content:

92% of consumers around the world say they trust earned media,
such as word-of-mouth & r...
Humans are visual beings
who are aracted to images

CONNECT THROUGH CONTENT

@filemobile
Why? A picture is
worth a 1,000 words

CONNECT THROUGH CONTENT

@filemobile
Photo posts get 39% more
interaction

People upload 300 m photos a
day on Facebook, 40% are from
mobile devices

… and peo...
Rich Media is expensive to produce

… and people give them
a LOT more aention

CONNECT THROUGH CONTENT

@filemobile
Your audience wants to give you
their photos & videos

CONNECT THROUGH CONTENT

@filemobile
The cost is your time in the
important role of curation

CONNECT THROUGH CONTENT

@filemobile
Publish it to your audience
and let them consume it

CONNECT THROUGH CONTENT

@filemobile
Celebrate your customer

CONNECT THROUGH CONTENT

@filemobile
Let your customers help you tell your story

CONNECT THROUGH CONTENT

@filemobile
Introduction
FORD f-150 at 1 million miles #fordpride

CONNECT THROUGH CONTENT

@filemobile
Reason to moderate #fordpride

CONNECT THROUGH CONTENT

@filemobile
Turn Words Into Images

CONNECT THROUGH CONTENT

@filemobile
Find a great concept that works with your brand

CONNECT THROUGH CONTENT

@filemobile
Make it easy for your audience to engage

CONNECT THROUGH CONTENT

@filemobile
Social Activities drive engagement

YOUR DIGITAL BRAND
+ GOOD CONTENT

CONNECT THROUGH CONTENT

@filemobile
Social Activities drive engagement

YOUR DIGITAL BRAND
+ GOOD CONTENT

= Earned Media
CONNECT THROUGH CONTENT

@filemobile
Types of UGC Content
BORROWED CONTENT

OWNED CONTENT
!   Your Program
!   Your terms of use
!   Uploaded to you
!   Your c...
Tips for geing beer UGC
!   Give users specific tasks
!   Experiential Prize
!   Mine the Facebook Social Graph
!   Comme...
The Solution: Filemobile’s Platform & Products

Gather.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
Flexible: How we deliver the solution:
APIs & SDKs:
C
O
M
P
L
E
X
I
T
Y

Fully documented, allow for
custom application fo...
Product Suite
Media Factory provides a cross-platform suite of products

Live Blogging
Social Feeds
User-Generated News
Co...
UGC Case Studies

CONNECT THROUGH CONTENT

@filemobile
Case Study: CTV Mynews
! 

Type: Gamification of citizen journalism

! 

Client: CTV Mynews

! 

Info: TV / Web audience at...
Case Study – Ganne
! 

API: UGC Upload/Moderate/Publish

! 

Integrated across 100+ Local websites.

! 

API provides Gan...
Case Study – The Weather Network
! 

API: Cross Platform Implementation
UGC Submission promotion every 10 min on TV.

! 

...
Case Study – Life is Good
•  API: Moderated Instagram Feeds
•  Client is ingesting Instagram feeds into Media Factory.
•  ...
Platform Key Stats
!   Deployed in : Canada, USA, Australia & Europe (Q1/2014)
!   Over 50,000,000 unique visitors per mon...
Thanks…

@filemobile
www.filemobile.com
blog.filemobile.com

CONNECT THROUGH CONTENT

@filemobile
Upcoming SlideShare
Loading in …5
×

User-Generated Content for Brands Overview

987 views

Published on

Why Brands need to incorporate user-generated content into their marketing mix. Your audience wants to give you photos and videos. Capture them, curate them, and provide value to your brand and your community. See how here as Filemobile founder Steve Hulford walks you through how and why.

Published in: Technology, News & Politics
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
987
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
34
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • I am going to talk to you about how you can grow your audience by connecting through content.Using user generated content to power your programs & campaigns.
  • But… It’s expensive to produce.Despite advances in tecnology, content is expensive to produce.
  • Ok you may not have a brand like the Pope and his Church, but they want to give you their photos and video all the same.
  • Find the best content, and promote it. Curation ads value. Weed out the wheat from the chaff, get rid of bad comments, etc..Curation ads value… Lets the cream rise to the top.
  • This is Life is Good who curated a number of InstagramHashtags that they promoted weekly, showing the best content.The content was shared 1,000’s of times proving them valuable earned media.
  • Although Jalen isn’t happy it’s her birthday.
  • Let your audience share your content, post it, comment on it, like it, vote for it.
  • Let your audience share your content, post it, comment on it, like it, vote for it.
  • User-Generated Content for Brands Overview

    1. 1. CONNECT THROUGH CONTENT @filemobile
    2. 2. About Filemobile •  SaaS based Social Marketing Suite •  Founded in Sept 2006 •  Launched in excess of 3,000 apps •  Partners: Brightcove & ICUC •  Based in Toronto Digital Media Gannett Wall Street Journal Disney ABC Hearst TV Fox News Shaw Media CBC The Weather Network Transcontinental Seattle Post Gazette Active Network Digital Marketing Molson / Coors Honda Ben and Jerrys Life is Good Sun Life Royal Le Page Campbell’s Garage Tim Hortons Colgate Maple Leaf Foods Fisher Price Agencies BBDO Taxi Fluid Rain 43! Full House Interactive! Brandfire Marketing! Jet Cooper! 70 Mainstreet! Draft FCB! Publicis Canada! Pixel Pusher! Y&R Inc! “Filemobile is best in class at user generated content ” - Gannett CONNECT THROUGH CONTENT @filemobile
    3. 3. Some of the company we keep… The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. , and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file The image cannot be displayed. Your computer may not have enough memory to open the image, or the The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. CONNECT THROUGH CONTENT @filemobile
    4. 4. Companies are struggling to find fresh, relevant content to continually engage with their audience. CONNECT THROUGH CONTENT @filemobile
    5. 5. The creation of storytelling material that aracts people to the brand CONNECT THROUGH CONTENT @filemobile
    6. 6. to get something valuable in return. A brand must give something valuable CONNECT THROUGH CONTENT @filemobile
    7. 7. Instead of the commercial, be the show. Instead of the banner ad, be the feature story. CONNECT THROUGH CONTENT @filemobile
    8. 8. The value returned is oen that people associate good things with and return to engage with — the brand. CONNECT THROUGH CONTENT @filemobile
    9. 9. Content Marketing Maturity Model Where are you on this chart? CONNECT THROUGH CONTENT @filemobile
    10. 10. Consider user-generated content: 92% of consumers around the world say they trust earned media, such as word-of-mouth & recommendations from friends, above all other forms of advertising. CONNECT THROUGH CONTENT @filemobile
    11. 11. Humans are visual beings who are aracted to images CONNECT THROUGH CONTENT @filemobile
    12. 12. Why? A picture is worth a 1,000 words CONNECT THROUGH CONTENT @filemobile
    13. 13. Photo posts get 39% more interaction People upload 300 m photos a day on Facebook, 40% are from mobile devices … and people give them a LOT more aention Photos Make Up 93% of the Most Engaging posts on Facebook 25% of consumers consider their smartphone their primary camera CONNECT THROUGH CONTENT @filemobile
    14. 14. Rich Media is expensive to produce … and people give them a LOT more aention CONNECT THROUGH CONTENT @filemobile
    15. 15. Your audience wants to give you their photos & videos CONNECT THROUGH CONTENT @filemobile
    16. 16. The cost is your time in the important role of curation CONNECT THROUGH CONTENT @filemobile
    17. 17. Publish it to your audience and let them consume it CONNECT THROUGH CONTENT @filemobile
    18. 18. Celebrate your customer CONNECT THROUGH CONTENT @filemobile
    19. 19. Let your customers help you tell your story CONNECT THROUGH CONTENT @filemobile
    20. 20. Introduction FORD f-150 at 1 million miles #fordpride CONNECT THROUGH CONTENT @filemobile
    21. 21. Reason to moderate #fordpride CONNECT THROUGH CONTENT @filemobile
    22. 22. Turn Words Into Images CONNECT THROUGH CONTENT @filemobile
    23. 23. Find a great concept that works with your brand CONNECT THROUGH CONTENT @filemobile
    24. 24. Make it easy for your audience to engage CONNECT THROUGH CONTENT @filemobile
    25. 25. Social Activities drive engagement YOUR DIGITAL BRAND + GOOD CONTENT CONNECT THROUGH CONTENT @filemobile
    26. 26. Social Activities drive engagement YOUR DIGITAL BRAND + GOOD CONTENT = Earned Media CONNECT THROUGH CONTENT @filemobile
    27. 27. Types of UGC Content BORROWED CONTENT OWNED CONTENT !   Your Program !   Your terms of use !   Uploaded to you !   Your community !  Your hashtag CONNECT THROUGH CONTENT @filemobile
    28. 28. Tips for geing beer UGC !   Give users specific tasks !   Experiential Prize !   Mine the Facebook Social Graph !   Commenting / Rating / Voting !   Ask for it at the source: Mobile app !   Put UGC video on TV !   Seed your content !   Promote good content !   Curate & moderated your content CONNECT THROUGH CONTENT @filemobile
    29. 29. The Solution: Filemobile’s Platform & Products Gather.                                            Curate.                                        Publish.                                      Amplify.   CONNECT THROUGH CONTENT @filemobile
    30. 30. Flexible: How we deliver the solution: APIs & SDKs: C O M P L E X I T Y Fully documented, allow for custom application for any device or integration in any system Template: Create web apps fast with our component library White Label: Complete turnkey web and mobile apps Widgets: Web iframe drop and go TIME TO DEPLOY CONNECT THROUGH CONTENT @filemobile
    31. 31. Product Suite Media Factory provides a cross-platform suite of products Live Blogging Social Feeds User-Generated News Contests Community Widgets Mobile CONNECT THROUGH CONTENT @filemobile
    32. 32. UGC Case Studies CONNECT THROUGH CONTENT @filemobile
    33. 33. Case Study: CTV Mynews !  Type: Gamification of citizen journalism !  Client: CTV Mynews !  Info: TV / Web audience at CTV is asked to send in photos/video to be integrated into the CTV Mynews experience. Mynews has 45,000 users and has driven over 14 million page/views. !  Contributors are engaged in a gamified citizen journalism hub. Points and Badges are awarded depending on the value of the content that is contributed. The top award is for videos that are broadcast on TV. CONNECT THROUGH CONTENT @filemobile
    34. 34. Case Study – Ganne !  API: UGC Upload/Moderate/Publish !  Integrated across 100+ Local websites. !  API provides Gannett with freedom to integrate into their CMS and Broadcasting systems. !  Over 200 million u/v have access to UGC functionality. !  Integrated with Brightcove Video Cloud. !  Images and Video uploaded to specific “themes” and “categories” drive page views inside slideshows. !  USA Today launching in the next rollout. !  URL: Various Sites. CONNECT THROUGH CONTENT @filemobile
    35. 35. Case Study – The Weather Network !  API: Cross Platform Implementation UGC Submission promotion every 10 min on TV. !  15 million u/v per month [comScore]. !  Cross-platform implementation using APIs. !  Powering all photos and videos. !  Powering video w/ pre-roll / lower-thirds. !  User generated photos / videos. !  Geo-filtering on 10,000 cities. !  Push to Broadcast, Pull from Broadcast. !  Mobile / Tablet / Desktop applications(s) for uploading and display. ! http://bit.ly/LRXpim !  CONNECT THROUGH CONTENT @filemobile
    36. 36. Case Study – Life is Good •  API: Moderated Instagram Feeds •  Client is ingesting Instagram feeds into Media Factory. •  Users are able to upload by using #optimism + they can upload video or photo from their computers. •  API allows Life is Good to build a custom interface that resembles Pinterest. Case Study – World Bank •  Facebook Contest •  World Bank is running a photo/video contest in Facebook. •  Their audience must “Like” the Fan Page to access the contest. •  All social activities are broadcast through the participants feed driving most of the site discovery. CONNECT THROUGH CONTENT @filemobile
    37. 37. Platform Key Stats !   Deployed in : Canada, USA, Australia & Europe (Q1/2014) !   Over 50,000,000 unique visitors per month* !   Over 4 million user sessions per day !   100 + million API calls per month !   150,000 photos / videos uploaded per month !   25,000 comments per month !   Over 5 million registered users !   Over 10,000,000 media items uploaded !   20 million + media views per month CONNECT THROUGH CONTENT @filemobile
    38. 38. Thanks… @filemobile www.filemobile.com blog.filemobile.com CONNECT THROUGH CONTENT @filemobile

    ×