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Internet Marketing Insights - Strategies and Observations by Steve Hoffacker

Award-winning new home sales trainer Steve Hoffacker http://stevehoffacker.com shares a brief series of slides about advances in technology and what this means to marketing our business online and how this impacts selling new homes - with websites and social media.

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Internet Marketing Insights - Strategies and Observations by Steve Hoffacker

  1. 1. Internet Marketing Insights 21st Century Real Estate Marketing Techniques Steve Hoffacker CAASH, CAPS, CGP, CMP, CSP, MCSP, MIRM http://stevehoffacker.com
  2. 2. Hindsight “This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union, 1876 © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 2
  3. 3. Perspective “I think there is a world market for maybe five computers.” Thomas Watson, Chairman IBM, 1943 © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 3
  4. 4. More Perspective “We don't like their sound, and guitar music is on the way out.” Decca Recording Co., reason for not signing The Beatles, 1962 © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 4
  5. 5. Who Knew? “There is no reason anyone would want a computer in their home.” Ken Olson, Founder/Chairman, Digital Equipment Corp, 1977 © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 5
  6. 6. The Emerging Web • Volume of people using the Internet • Number of points of contact • Speed of interaction • Increased access (locations, devices) • Web/email address is on every ad or sign • Common way of connecting © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 6
  7. 7. The Paradigm • Advertising, WOM, websites, PPC, Realtors®, personal, and other forms of marketing just generate or create the lead, the awareness, or the initial contact. • They do not make the sale (unless it is a retail product). © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 7
  8. 8. Don’t Miss Out “84% of home buyers who used the Internet before purchasing a property intend to use it again.” Harris Interactive, 2005 Survey © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 8
  9. 9. Connecting & Interacting • Your buyers are computer savvy • They may know more than us • They know what they like online • If they can’t find you, you’ll lose out • If you make it too hard, they’ll give up • They expect to communicate this way • You’ll gain their respect © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 9
  10. 10. Words of Advice “The Internet has a perfect memory. It forgets nothing. If you don’t want people to read, view, or hear it, then don’t publish it.” Steve Hoffacker © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 10
  11. 11. Contact Us stevehoffacker.com 561-685-5555 Steve Hoffacker © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 11

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