Connecting The Past With The Future

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Connecting The Past With The Future

  1. 1. Connecting The Past With The Future Melissa Stockstill Steve Hoffacker Lou Ludwig 1
  2. 2. Lou Ludwig © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 2
  3. 3. The Past • The 1990s • 2000-2003 • 2004-2006 • 2007-2009 © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 3
  4. 4. The Present • New rules • New salespeople • New skills • Short sales / foreclosures • Excess inventory • Weak buyer confidence © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 4
  5. 5. Generation Of Interest • De-emphasis of print media • Rise of the Internet • Personal relationships • Generating own leads • Increased reliance on Realtors © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 5
  6. 6. Melissa Stockstill © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 6
  7. 7. Coping With The Web • New expectations • New protocol • New ways of communicating • Privacy issues • Management concerns © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 7
  8. 8. Website Challenges • Website as a marketing tool • Having an effective site • Creating interaction • Inviting participation • Keeping content relevant © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 8
  9. 9. E-Leads & E-Mails • Preferred way of contact • Expectations • Messages and responses • Active campaigns • Generating sales © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 9
  10. 10. Becoming Visible • Taking part in social media • Promoting your properties • Generational needs • Telling your story • Connecting with people © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 10
  11. 11. Steve Hoffacker © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 11
  12. 12. What Is Blogging? • What is blogging? • Compared to a website? • Do you need it? • Do you want it? • What does it entail? © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 12
  13. 13. So Why Blog? • Constantly updated content • Expressive and informal • Highly visible • Searchable • Interactive © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 13
  14. 14. Additional Benefits • Attract following/customers • Develop relationships • Position self as expert • Share/publish information • Build/promote your brand © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 14
  15. 15. Is Blogging for You? • Fit your business plan? • Time you can commit? • Want/need to accomplish? • Can you stay with it? • Willing to express yourself? © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 15
  16. 16. Lou Ludwig © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 16
  17. 17. Connecting The Past With The Future Lou Ludwig Melissa Stockstill Steve Hoffacker 17
  18. 18. © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 18
  19. 19. © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 19

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