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Program staff as digital editors

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Program staff as digital editors

  1. 1. FOR YOUTH DEVELOPMENT FOR HEALTHY LIVING FOR SOCIAL RESPONSIBILITYEnabling Program Staffto Become DigitalEditorsSteve Heye – YMCA of Metro ChicagoNTEN webinar
  2. 2. Providing tech tools doesn’t magically create digital authors Author2 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  3. 3. OverviewGradually Shift the Culture1.Publish Metrics2.Establish Structure and Accountability3.Remove Barriers4.Regular Training and Resources5.Enable Individuals while Maintaining the Brand3 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  4. 4. Publish MetricsWhat gets measured, gets done.4 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  5. 5. Make a connection to the numbersData without context is just noise. Create an understanding of Gets people to: what the numbers mean, not just what they are. Gets people to:5 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  6. 6. Make a connection to the numbers We send out a monthly email with the metrics and a quick recap6 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  7. 7. Make a connection to the numbers We also cover key metrics and tips on a monthly webinar We record these meetings an post the videos with a private link on YouTube.7 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  8. 8. Publish MetricsThe trick is knowing what to measure. Marketing Strategy Goals Business Objectives OutcomesKeep numbers meaningful and easy.8 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  9. 9. Establish Structure andAccountability The Team Rules: Author Agreement Escalation Process RolesPlaybook: Content Calendar Comment Escalation Process Content Templates9 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  10. 10. Establish Structure andAccountability Authors 1. Monitor Daily 2. Post Weekly 3. Manage Page 4. Ensure 2 Authors exist10 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  11. 11. Establish Structure andAccountabilityMetro Staff• Provides support and training• Manages Branding and Voice• Monitors all channels• Provides guidance as tools change• Suggests Content11 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  12. 12. Establish Structure andAccountability Core Metro Team Marketing IT -primary -primary business tool owner owner -messaging -process12 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  13. 13. Remove BarriersWell first, identify them…Staff Policies Time Know How Access Fear Experience Technology Content13 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  14. 14. Remove Barriers• Celebrate Success• Automate where possible• Streamline tools• Process Improvement• Distribute tasks14 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  15. 15. Regular Training and Resources • Create a hub for resources • Run a regular training • Keep it simple15 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  16. 16. Enable Individuals whileManaging the Brand16 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  17. 17. Enable Individuals whileManaging the Brand• Monitor• Publish Guidelines But this is a full presentation in• Constant Feedback itself…• Metrics• Evaluate Outcomes17 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  18. 18. Resourceswww.idealware.org – unbiased, nonprofit technology reviewswww.nten.org – nonprofit technology conference and trainingswww.techsoup.org – nonprofit technology donation program & articleswww.socialbrite.org – nonprofit social media information18 | Enabling Program Staff as Digital Editors | ©2012 YMCA of Metro Chicago
  19. 19. Thank YouFor More Information:sheye@ymcachicago.orgTwitter @steveheyeBlog steveheye.blogspot.com

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