Managing multiple social media channels

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Time is one of the biggest barriers to a solid social media presence, especially when you have multiple channels.

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Managing multiple social media channels

  1. 1. FOR YOUTH DEVELOPMENT FOR HEALTHY LIVING FOR SOCIAL RESPONSIBILITYManaging MultipleSocial Media ChannelsSteve Heye – YMCA of Metro ChicagoMACC 2012
  2. 2. To Cross Post or Not Twitter to LinkedIn?Twitter to Facebook? LinkedIn to Facebook? Facebook to Twitter ? Twitter to MySpace? (just kidding, who uses MySpace anymore…)2 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago
  3. 3. Balancing Act Efficiency Effectiveness Automation Customization3 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago
  4. 4. Reuse Content SocialTwitter = Twitter feed Media Facebook=RSS GraffitiOr Feedburner Or Networked Blogs Feedburner RSS RSS Feed Website E-mail (blog) Mobile4 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago
  5. 5. Tools• Hootsuite – Free and paid version, web based, mobile app analytics, user roles, scalable• Seesmic – Free, desktopmobile app,• Others include Tweetdeck, Brizzly, Co-Tweet5 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago 5 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago
  6. 6. Tools Benefits Disadvantages • Post to multiple • Content lacks channels customization and may not match target • Schedule posts audiences • Monitor channels in • Third party posts may one spot not get same priority • Mobile apps • Easy to make mistakes on posting to incorrect channels6 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago
  7. 7. Keys to Success• Focus on your audience• Content Strategy• Monitor• Have a personality• Measure, Measure, Measure• Pick your channels7 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago
  8. 8. Social Media in 15 MinutesDaily• Post content• Monitor conversationWeekly• Create contentMonthly• Measure8 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago
  9. 9. Resourceswww.idealware.org – unbiased, nonprofit technology reviewswww.nten.org – nonprofit technology conference and trainingswww.techsoup.org – nonprofit technology donation program & articleswww.socialbrite.org – nonprofit social media information9 | PRESENTATION TITLE HERE | ©2010 YMCA of the USA
  10. 10. Thank YouFor More Information:sheye@ymcachicago.orgTwitter @steveheyeBlog steveheye.blogspot.com

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