Lifestyle a beginning

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  • Lifestyle a beginning

    1. 1. CREATIVE
    2. 2. A Key Macro TrendConspicuous Consumption Conscious Consumption• Being showy • Searching for meaning• Status experiences • Valuable experiences• Over the top • Understated• Expensive = value • Substance = value• Manufactured experiences • Authentic experiences
    3. 3. The New Context: The Fast Changing World Of Marketing Communications OLD NEW Messages Conversations Static Dynamic Saying Doing Look & Feel Experience Aspiration Authenticity Touch points Engagements Audience Community
    4. 4. ROUTE 1
    5. 5. Women are complicated. We keep men lying awake at night trying to figure us out. We are mysterious and full of contradictions.And that’s when we finally figure out who we are and what we want.
    6. 6. As teenagers, we are not yet grown, we are evolving. We are delicatesupernova’s of emotions and moods. We change our minds and swing our moods and do it a few times daily.
    7. 7. Lifestyle as the opportunity to take ownership of these ever changingmoods. Our campaign celebrates our changeability and acknowledges the it’s how we grow and discover ourselves...
    8. 8. ...By matching fragrances to moods, fragrances become a tool of dailyself-expression rather than something reserved for special occasions.
    9. 9. THE BIG IDEA
    10. 10. MATCH YOUR MOOD Pick a fragarance for every you

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