Developing Mobile Apps for China

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This presentation was developed for @Appconomy by its development team members Mike Roeder and Brandon DuRette, first presented by them at @ATXStartupWeek September 9, 2011. It is intended to convey general knowledge of the developers about producing apps for users of mobile devices in China, as of the time they created it. For more detailed information about app development in and for China, viewers of the presentation are invited to visit http://developer.appconomy.com. PLEASE NOTE: The presentation is copyrighted via the Creative Commons commercial attribution share-alike license (see: http://en.wikipedia.org/wiki/Share-alike) meaning it may be downloaded and used for other commercial purposes, as long as it is attributed to Appconomy, Inc. and that any copyrighted work produced convey the identical rights to others.

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Developing Mobile Apps for China

  1. 1. 1 September 2011 © 2011 Appconomy TM. All rights reserved.
  2. 2. Developing Mobile Apps For China Brandon DuRette, Mike Roeder2 September 2011 © 2011 Appconomy TM. All rights reserved.
  3. 3. Why China? • 800M mobile users “In China when they say you are one in a million there are a thousand just like you”3 September 2011 © 2011 Appconomy TM. All rights reserved.
  4. 4. Why China? • 800M mobile users • Growing middle class4 September 2011 © 2011 Appconomy TM. All rights reserved.
  5. 5. Why China? • 800M mobile users • Growing middle class • Smartphone adoption5 September 2011 © 2011 Appconomy TM. All rights reserved.
  6. 6. Why China? • 800M mobile users • Growing middle class • Smartphone adoption • Downloads6 September 2011 © 2011 Appconomy TM. All rights reserved.
  7. 7. How is China different than other markets? • Culture & Language • Government Regulations • Technical Challenges • Competition & Partnership Opportunities • Partnership Challenges / Day-2-Day Ops7 September 2011 © 2011 Appconomy TM. All rights reserved.
  8. 8. Culture & Language • Age under 358 September 2011 © 2011 Appconomy TM. All rights reserved.
  9. 9. Culture & Language • Age under 35 • Jailbreak “Support Service: Free SIM-trimming, jailbreak, installation of more than 10 hot apps.”9 September 2011 © 2011 Appconomy TM. All rights reserved.
  10. 10. Culture & Language • Age under 35 • Jailbreak • Marketplaces10 September 2011 © 2011 Appconomy TM. All rights reserved.
  11. 11. Culture & Language • Age under 35 • Jailbreak • Marketplaces • Entertainment11 September 2011 © 2011 Appconomy TM. All rights reserved.
  12. 12. Culture & Language • Age under 35 • Jailbreak • Marketplaces • Entertainment • Feature Phones12 September 2011 © 2011 Appconomy TM. All rights reserved.
  13. 13. Culture & Language • Age • Jailbreak • Marketplaces • Entertainment • Feature Phones • Execution over legal protection13 September 2011 © 2011 Appconomy TM. All rights reserved.
  14. 14. Government Regulations • Great Firewall of China14 September 2011 © 2011 Appconomy TM. All rights reserved.
  15. 15. Government Regulations • Great Firewall of China • State-owned Enterprises15 September 2011 © 2011 Appconomy TM. All rights reserved.
  16. 16. Government Regulations • Great Firewall of China • State-owned Enterprises • Legal agreements take time16 September 2011 © 2011 Appconomy TM. All rights reserved.
  17. 17. Government Regulations • Great Firewall of China • State-owned Enterprises • Legal agreements take time • Less open to competition17 September 2011 © 2011 Appconomy TM. All rights reserved.
  18. 18. Technical Challenges • Scaling18 September 2011 © 2011 Appconomy TM. All rights reserved.
  19. 19. Technical Challenges • Scaling • Geographic Homing19 September 2011 © 2011 Appconomy TM. All rights reserved.
  20. 20. Technical Challenges • Scaling • Geographic Homing • Deployment20 September 2011 © 2011 Appconomy TM. All rights reserved.
  21. 21. Technical Challenges • Scaling • Geographic Homing • Deployment • Unfamiliar Integrations • QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)21 September 2011 © 2011 Appconomy TM. All rights reserved.
  22. 22. Technical Challenges • Scaling • Geographic Homing • Deployment • Unfamiliar Integrations • QQ (Skype), Sina Weibo (Twitter), Renren (Facebook) • Prepare for localization and frequent translation22 September 2011 © 2011 Appconomy TM. All rights reserved.
  23. 23. Competition & Partnerships • Difficult to go it alone23 September 2011 © 2011 Appconomy TM. All rights reserved.
  24. 24. Competition & Partnerships • Difficult to go it alone • China is not behind the U.S.24 September 2011 © 2011 Appconomy TM. All rights reserved.
  25. 25. Competition & Partnerships • Difficult to go it alone • China is not behind the U.S. • There are big brands in China that are unfamiliar in the U.S.25 September 2011 © 2011 Appconomy TM. All rights reserved.
  26. 26. Partnership Challenges / Day-To-Day Operations • 13 hour time difference26 September 2011 © 2011 Appconomy TM. All rights reserved.
  27. 27. Partnership Challenges / Day-To-Day Operations • 13 hour time difference • Unreliable connectivity27 September 2011 © 2011 Appconomy TM. All rights reserved.
  28. 28. Partnership Challenges / Day-To-Day Operations • 13 hour time difference • Unreliable connectivity • Language28 September 2011 © 2011 Appconomy TM. All rights reserved.
  29. 29. Partnership Challenges / Day-To-Day Operations • 13 hour time difference • Unreliable connectivity • Language • Blocked tools29 September 2011 © 2011 Appconomy TM. All rights reserved.
  30. 30. The End. Platform - learn about the set of services Appconomy is developing. Talk to Maarten. Jobs - learn how to get involved at Appconomy. Talk to Susie. mike.roeder@appconomy.com brandon.durette@appconomy.com30 September 2011 © 2011 Appconomy TM. All rights reserved.

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