Converge Coworking Brand

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Brand presentation for Converge Coworking, LLC presented by Patrick Kesler.
Patrick is an outstanding designer and willingly developed the brand for Converge.
Learn more about Converge at www.convergenj.com.
See more of his work at www.patrickkesler.com.

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Converge Coworking Brand

  1. 1. New Jersey Coworking Brand Environment Option
  2. 2. community + focused + open + sustainable + accessible New Jersey Coworking is collaborative
  3. 3. to work, one with another What is collaboration? How does it work? collaboration works when the environment is effective
  4. 4. Mission: To create a coworking environment that is focused on openness, collaboration, community, sustainability, and accessibility. Environment = constructed surroundings that provide the setting for human activity, ranging from the large-scale civic surroundings to the personal places Openness = relatively free of obstructions to sight, movement, or internal arrangement: an open floor. Having the interior immediately accessible, as a box with the lid raised or a drawer that is pulled out Accessibility = general term used to describe the degree to which a product (e.g., device, service, environment) is accessible by as many people as possible Def. by Wikipedia
  5. 5. Collaboration exists when people come together in a welcoming environment to reach a similar goal. Come together = the social act of assembling for some common purpose. The act of joining together as one; “the merging of groups or industries” Other words that relate to this action = meeting, merging, converging, intersecting Def. by Dictionary
  6. 6. converging =
  7. 7. converge = verb. to tend or move toward one point or one another. To come together and unite in a common interest or focus
  8. 8. letter forms are open and balanced converge - one creating a friendly and welcoming word recognition, introduction easy to remember. Verb, call to action. The action that takes place when inspiring minds come together and share this space. lowercase is less corporate, evokes a comfortable, laid back environment converge Word mark development description
  9. 9. converge creativity converge business converge inspiration converge education converge ability converge community converge excitement converge your environment converge Examples of the call to action that supports the space.
  10. 10. A square is a regular quadrilateral. This means that it has four equal sides and four equal angles (90 degree angles, or right angles) that is often used in architectural renderings as measurement and support. The square demonstrates equality, balance and support structure. converge Symbol development 1 of 3
  11. 11. Transparency when used in a social context, implies openness, communication, and accountability. NJ coworking supplies an open, creative and safe environment for individuals, and their industries to overlap and work together. converge Symbol development 2 of 3
  12. 12. Dimension is implied to create perspective of acceptance. An open door is welcoming and inviting to enter. NJ coworking is a space. A welcoming space with dimension that allows individuals the environment to collaborate and grow. converge Symbol development 3 of 3
  13. 13. converge Symbol lonely
  14. 14. converge Symbol with wordmark
  15. 15. converge Symbol color theories
  16. 16. converge Symbol color theories
  17. 17. converge Symbol collaboration wall
  18. 18. grand opening kean university november 15. 2009 converge Brand visual attributes
  19. 19. grand opening kean university november 15. 2009 converge Brand visual attributes
  20. 20. grand opening kean university november 15. 2009 converge Brand visual attributes

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