Be the first to like this
This was a short 15-minute presentation given as a guest speaker at the Rotary Club of Burlington North's weekly meeting. The presentation covered basic SEO & PPC principles.
Only some members of the club had any background in marketing or owned/operated their own business, so the goal of this presentation was to keep the subject matter very general. Only having 15 minutes, I also had to over-simplify some concepts.
The presentation touched on the following specific topics:
- On-Page SEO basics
- Off-Page SEO (link building/link earning)
- The importance of a mobile website given Google's addition of the 'mobile-friendly' tag on search engine results pages just days before this presentation was given
- Local SEO ranking factors
- PPC basics including a brief discussion of ad rank & quality score