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My Top 10 Free Or Cheap Content Marketing Creation, Distribution, And
Promotion Tools
The majority of my clients are mid-sized companies and don't always have the same marketing war chest of
the bugger guys. It's not unusual to have to work on a tight budget. As such, I regularly am seeking for tools
that allow me to help them create strong content marketing programs cost effectively.
Here are the top 10 tools and resources, plus a bonus, I use a lot.
Name Description Link Tags
99designs A marketplace for graphic design,
including logo design, web design and
other design contests.
http://99designs.com/ Content
creation
Buffer Is a great tool for quickly scheduling
and sharing updates to your social
outposts.
https://bufferapp.com/ Content
distribution
Facebook
advertising
Accelerate findability of blog posts
and digital assets (eBooks etc.) using
Facebook ads to drive traffic back to
your website using “Clicks to
Website.”
https://www.facebook.
com/business/ads-
guide/clicks-to-
website/?tab0=Links
Content
promotion
HootSuite A dashboard that allows you to keep
an eye on people talking about your
brand, respond to mentions on a
number of social channels, and track
keywords. This helps me look at how
my content is being shared, and by
whom.
https://hootsuite.com/ Content
distribution
MailChimp Online email marketing solution to
manage contacts, send emails and
track results.
http://mailchimp.com/ Content
distribution
OBS Open Broadcaster Software is free
and open source software for video
recording and live streaming.
https://obsproject.com
/
Content
creation
ShareX Software for screen capture and
screen recording (ScreenCasting).
http://getsharex.com/ Content
creation
Slideshare Offers users the ability to upload and
share publicly or privately PowerPoint
presentations, Word documents and
Adobe PDF Portfolios.
http://www.slideshare.
net/
Content
distribution
Triberr This is a great tool. Calling
themselves a Blog Amplification
Platform, Triberr allows you to
connect with other like-minded
bloggers and share each other's work
with your social networks.
http://triberr.com/ Content
distribution
Visual.ly Visually is a large marketplace for
visual content creation
http://visual.ly/ Content
creation
HARO (Bonus
Tool)
No such thing as free publicity? There
is with HARO. Help A Reporter Out
connects news sources with
journalists looking for their expertise.
More importantly, if you are writing
an eBook or blog post, you can make
a request for experts to share their
insights.
http://www.helparepor
ter.com/
Content
creation
About The Author
Steve Farnsworth is a Demand Generation Strategist for The @Steveology Group: A Content Marketing
agency that drive sales and dominate markets for high tech B2B. You can contact Steve or connect with him
on Twitter as @Steveology.
Awesome Sponsor
This post was brought to you by IBM for Midsize Business and opinions are my own. To read more on
this topic, visit IBM's Midsize Insider. Dedicated to providing businesses with expertise, solutions and
tools that are specific to small and midsized companies, the Midsize Business program provides
businesses with the materials and knowledge they need to become engines of a smarter planet.
And a special thank you for the very cool team at Racepoint Global for their outstanding work and
continued support.

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My top 10 free or cheap content marketing tools

  • 1. My Top 10 Free Or Cheap Content Marketing Creation, Distribution, And Promotion Tools The majority of my clients are mid-sized companies and don't always have the same marketing war chest of the bugger guys. It's not unusual to have to work on a tight budget. As such, I regularly am seeking for tools that allow me to help them create strong content marketing programs cost effectively. Here are the top 10 tools and resources, plus a bonus, I use a lot. Name Description Link Tags 99designs A marketplace for graphic design, including logo design, web design and other design contests. http://99designs.com/ Content creation Buffer Is a great tool for quickly scheduling and sharing updates to your social outposts. https://bufferapp.com/ Content distribution Facebook advertising Accelerate findability of blog posts and digital assets (eBooks etc.) using Facebook ads to drive traffic back to your website using “Clicks to Website.” https://www.facebook. com/business/ads- guide/clicks-to- website/?tab0=Links Content promotion HootSuite A dashboard that allows you to keep an eye on people talking about your brand, respond to mentions on a number of social channels, and track keywords. This helps me look at how my content is being shared, and by whom. https://hootsuite.com/ Content distribution MailChimp Online email marketing solution to manage contacts, send emails and track results. http://mailchimp.com/ Content distribution OBS Open Broadcaster Software is free and open source software for video recording and live streaming. https://obsproject.com / Content creation ShareX Software for screen capture and screen recording (ScreenCasting). http://getsharex.com/ Content creation Slideshare Offers users the ability to upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios. http://www.slideshare. net/ Content distribution Triberr This is a great tool. Calling themselves a Blog Amplification Platform, Triberr allows you to connect with other like-minded bloggers and share each other's work with your social networks. http://triberr.com/ Content distribution Visual.ly Visually is a large marketplace for visual content creation http://visual.ly/ Content creation HARO (Bonus Tool) No such thing as free publicity? There is with HARO. Help A Reporter Out connects news sources with journalists looking for their expertise. More importantly, if you are writing an eBook or blog post, you can make a request for experts to share their insights. http://www.helparepor ter.com/ Content creation About The Author Steve Farnsworth is a Demand Generation Strategist for The @Steveology Group: A Content Marketing agency that drive sales and dominate markets for high tech B2B. You can contact Steve or connect with him on Twitter as @Steveology. Awesome Sponsor This post was brought to you by IBM for Midsize Business and opinions are my own. To read more on this topic, visit IBM's Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet. And a special thank you for the very cool team at Racepoint Global for their outstanding work and continued support.