Persuade. Engage. Delight.Live energy data and behavioural change
A dismal display-Live energy displays are in their infancy.-Display screens are creatively rudimentary: graphs, charts, statistics and garish colours tend to dominate.-They are unlikely to appeal to its busy staff and student populations who will need to obtain information at-a-glance, in foyers whilst waiting for the lift.
Superfluous information Impenetrable chartClumsy call to action
Lucid Design Group-The best example we have found is Lucid’s Building Dashboard-Makes energy and water use visible in real time on the web.-It also encompasses social networks, weather forecasts, environmental tips and pledges.
Energy and water useIn real timeOn the web+Profile pagesReal-time competitions+Apps!Set up budgetsWeather forecastsand more Widgets+Connect to social networksBrowse calendars of eventsExplore photos of greenbuilding features+Animated data-enabledillustrations of renewableenergy and water systems+Green tips for resourceconservation.
Manchester DigitalDevelopment Agency-Live energy display experiment at Manchester Art Gallery.-Manchester Art Gallery currently gains 400,000 visitors each year and is owned and run by Manchester City Council.-Between 1998 and 2002, it underwent a £35million refurbishment, but under EU Energy Performance of Buildings Directive, the gallery is rated G.
Project-Small display screen by the lift call button.-The aim was to encourage staff to use the stairs rather than the lift.-The screen displayed the cost of energy used by lift trips the day before.-Not too aggressive, as some users may not physically be able to use the stairs.
Results-At first staff engaged and chose the stairs.-Screen did not change interface or information, barring the actual figure, staff soon became accustomed to its presence.-After two weeks it was essentially ignored.-Second pilot at the gallery used happy and sad face icons in kitchen to convey whether energy use had increased or decreased.-This was found to be more successful.
Learnings-No change in behaviour if not used alongside a wider information campaign.-Results on screen will be more affective with savings rather than costs.-Simple graphics are infinitely better than complicated graphs.-If comparing days, historic like for like comparisons average out any anomalies, i.e compare against the last 12 Tuesdays rather than just last Tuesday.
MMU Focus Group-Members of the MMU staff and student populations who had a level of interest.-Participants were asked whether Creative Concern could continue to consult with them on further, developed ideas, and they confirmed that they could.
Energy diaries-Kettle (all day) -Heating -Water cooling-Lift -Cooling -Dishwasher-Microwave -Lights -Fans-Radio -Toilets -Laminators-Photocopier, -PCs and servers -Simulation printer etc. equipment -Projectors-Washing up -Toaster -Kiln-Automatic doors -CCTV-Hand drier -Phone calls
Fear of Look cool penalties Prizes! Latest gizmos Team spiritCompetitive Need support Reputation Pressure from users Time Funding pressures cuts
Ideas for energy displays-Groups were given a set of cue cards showcasing how the live energy displays might convey their messages.-Participants were asked about the methods that spoke most to them, and which they disliked most.
Character-based-One group disliked stats and felt characters were a great antidote.-Message should be simple – ‘today we are performing better than yesterday’.-Fun and would keep the attention of building users.-Imagined a polar bear dying as energy consumption increases! One group disliked this idea – we’re not children!
Graphs and charts-One group really liked graphs and numerical measurements.-Transparent and, providing it was simplified, accessible.-However, they should track more ‘fun’, accessible things, like ‘food miles travelled this week in the canteen’
Colour & audio-One group really liked the idea of a wall of colour, or lights that changed colour according to how well the building and its inhabitants were performing.-Another group really liked the idea of audio as it is difficult to ignore and more inclusive for partially sighted and blind building users.-Perhaps the audio could be triggered by sensors?
Other ideas...-Comparisons between buildings? Can be done using percentages and targets. Friendly competition!-Fun theory – we need to be getting people to change their behaviour without really thinking about it.-Why does it have to be a screen? Why not a physical thing? A cuckoo clock or barometer.
-Why not the energy Olympic games? Each month of 2012, building users compete against each other in a different ‘game’.-Or physical games, like the ones you’d get at the seaside where you’d roll the balls and your horse would move along.
What can we do different?Persuasive designCompetition worksEmotionally connectBig numbers-AND-The bigger picture