1. Bikenomics
& Manchester
Steve Connor

2. sicko?
1% £95m
increase saving for
in cycling business
Based on TNO Dutch study of employee sick days and levels of cycling

3. The Great Bicycle Economy
150
100
Millions of units produced per year
Bicycles
50
Cars
0
1950 1957 1964 1971 1978 1985 1992 1999 2006
Earth Policy Institute

4. Happy Commuters
100%
HAPPY CYCLISTS
80%
Perception of daily commute, by mode
60%
40%
20%
0%
Car only Public only Mixed car & public Walking Cycling
Dislike Neutral Like
Todd Litman, Victoria Transport Policy Institute

5. LIVE LOOK
LONGER YOUNGER
BEAT BUNS OF
POLLUTION STEEL

6. CAPACITY AND
CAPACITY A
QUALITY...(A DI
QUALITY...(A
It’s
ec
th
en
an
co
It’s
ec
W
th
an
en
da
an
no
co
1 Person 1 Person Person
9 9 Person Person 24 Perso
24
Th
Car / bikes / pedestrian / pedestrian comparsion W
Car / bikes comparsion
of
an
w
da
in
£6,689 1 Person
£200
1 Person Person
9 9 Person Person
24
no
Th
24 Perso
Th
ou
Annual running costs for cars versus bikes - RAC & Sustrans
Car / bikes / pedestrian / pedestrian comparsion
Car / bikes comparsion

7. Catching Up
27%
% TRIPS BY BIKE
19%
10%
2%
Holland Denmark Germany UK
(US$48k) (US$56k) (US$41k) (US$35k)
EU Statistics

8. THE ENEMY

9. THE BRITISH CYCLING ECONOMY SK
Y RIDE PARTICIPATION
£1.3m • 22,000 daily journeys
• 200,00 Sky Ride
new participants
CYCLING ACCESSORIES
= £853m PER ANNUM
1
AN EXTRA 12,000
MILES OF CYCLE
cyclists
NETWORKS
208m CYCLE JOURNEYS TAKEN
ACROSS THE UK IN 2010
INFRASTRUCTURE
FREQUENT REGULAR OCCASIONAL
200% Expansion of the
National Cycle
WORK PERFORMANCE
Network
1 Regular Cyclists take 1 less
sick day than non-cyclists
• saving the economy £128m a year in
VALUE TO THE ECONOMY reduced absenteeism
• inactivity costs in the UK = £760m
per annum
40% OF HOUSEHOLDS
£958m £717m £801m
OWN A BIKE
TOTAL ANNUAL
COST OF TREATING
OBESITY = £4.2b
GROSS CYCLING MARKET POTENTIAL
PRODUCT
MARKET
£2.9b = £230 £141m
per cyclist = value of 1m additional
EMPLOYMENT
3.7m annually Regular Cyclists over next
two years
23,000 bikes sold
Employed directly in cycling • 28 per cent increase in
economy generating over £500m volume of cycle sales
• £51m of which were
in wages and £100m in taxes
British-built
• Generating £1.62b
OLYMPICS
*
*
*
LEISURE AND
PREFERENTIAL TRAFFIC RECREATION * * * CARBON
COMMUTING * NEUTRAL
SIGNALS HEALTH
RISING FUEL COSTS
MOTIVATIONS FOR CYCLING

10. 1 9 24

11. GROSS CYCLING
PRODUCT
£2.9b = £230
per cyclist
annually

12. The Great Turnaround
15
1952
14 billion
10
Billions vehicle miles by bike
5
2010
3 billion
0
1950 1957 1964 1971 1978 1985 1992 1999 2006
Depart for Transport