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Cycling manifesto

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Cycling manifesto

  1. 1. Bikenomics & Manchester Steve Connor
  2. 2. sicko? 1% £95m increase saving for in cycling business Based on TNO Dutch study of employee sick days and levels of cycling
  3. 3. The Great Bicycle Economy 150 100 Millions of units produced per year Bicycles 50 Cars 0 1950 1957 1964 1971 1978 1985 1992 1999 2006 Earth Policy Institute
  4. 4. Happy Commuters 100% HAPPY CYCLISTS 80% Perception of daily commute, by mode 60% 40% 20% 0% Car only Public only Mixed car & public Walking Cycling Dislike Neutral Like Todd Litman, Victoria Transport Policy Institute
  5. 5. LIVE LOOK LONGER YOUNGER BEAT BUNS OF POLLUTION STEEL
  6. 6. CAPACITY AND CAPACITY A QUALITY...(A DI QUALITY...(A It’s ec th en an co It’s ec W th an en da an no co 1 Person 1 Person Person 9 9 Person Person 24 Perso 24 Th Car / bikes / pedestrian / pedestrian comparsion W Car / bikes comparsion of an w da in £6,689 1 Person £200 1 Person Person 9 9 Person Person 24 no Th 24 Perso Th ou Annual running costs for cars versus bikes - RAC & Sustrans Car / bikes / pedestrian / pedestrian comparsion Car / bikes comparsion
  7. 7. Catching Up 27% % TRIPS BY BIKE 19% 10% 2% Holland Denmark Germany UK (US$48k) (US$56k) (US$41k) (US$35k) EU Statistics
  8. 8. THE ENEMY
  9. 9. THE BRITISH CYCLING ECONOMY SK Y RIDE PARTICIPATION £1.3m • 22,000 daily journeys • 200,00 Sky Ride new participants CYCLING ACCESSORIES = £853m PER ANNUM 1 AN EXTRA 12,000 MILES OF CYCLE cyclists NETWORKS 208m CYCLE JOURNEYS TAKEN ACROSS THE UK IN 2010 INFRASTRUCTURE FREQUENT REGULAR OCCASIONAL 200% Expansion of the National Cycle WORK PERFORMANCE Network 1 Regular Cyclists take 1 less sick day than non-cyclists • saving the economy £128m a year in VALUE TO THE ECONOMY reduced absenteeism • inactivity costs in the UK = £760m per annum 40% OF HOUSEHOLDS £958m £717m £801m OWN A BIKE TOTAL ANNUAL COST OF TREATING OBESITY = £4.2b GROSS CYCLING MARKET POTENTIAL PRODUCT MARKET £2.9b = £230 £141m per cyclist = value of 1m additional EMPLOYMENT 3.7m annually Regular Cyclists over next two years 23,000 bikes sold Employed directly in cycling • 28 per cent increase in economy generating over £500m volume of cycle sales • £51m of which were in wages and £100m in taxes British-built • Generating £1.62b OLYMPICS * * * LEISURE AND PREFERENTIAL TRAFFIC RECREATION * * * CARBON COMMUTING * NEUTRAL SIGNALS HEALTH RISING FUEL COSTS MOTIVATIONS FOR CYCLING
  10. 10. 1 9 24
  11. 11. GROSS CYCLING PRODUCT £2.9b = £230 per cyclist annually
  12. 12. The Great Turnaround 15 1952 14 billion 10 Billions vehicle miles by bike 5 2010 3 billion 0 1950 1957 1964 1971 1978 1985 1992 1999 2006 Depart for Transport

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