1. Product development
Drivers for product development:
Custome
r
Manufacturin
•Customer g
Product
•Manufacturing Distillation Product
Technolog
•Technology y
•Business
‘Any one of these can kick off Business
the product development cycle.’
feedback
Product Development
2. Product development
Customer
History ( records) :
What?
•Products
•Configurations
Where? Distillation
•Demographics of current
requirements
Trends
•Chronology When?
•Satisfaction ( via
ongoing reviews)
Happy ?
•Cost
Product Development
3. Product development
Customer
Future (ask him) :
What?
•Products
•Configurations
Where? Distillation Customers
•Demographics of current
requirements perception of
future
•Chronology When? requirements
•Satisfaction
Happy ?
•Cost Reviews
Product Development
4. Product development
Customer
Straight Line evolution
‘Functionality’
Historic
Trends
Time
Distillation of
Customer
Customers actual future
requirements Requirements
perception of
future Step Changes
requirements
‘Functionality’
Time
Product Development
5. Product development
Manufacturing
Supply Chain Component
selection/review Manufacturing
Requirements
Design for Manufacturing +
Manufacturing technology rules
Design for Test Test rules
Product Development
6. Product development
Technology
New Technology
Design
Review of current design Requirements
+
Leverage other designs
Regulatory considerations
New Technology is the ‘R’ in ‘R & D’
Product Development
7. Product development
Business
Business Direction
Business
Requirements
Financial consideration +
Industry Forecast
Product Development
