It has never been easier to be part of the media landscape
Microsoft has just lost the services of a man who, over the past couple of years, has done more than almost any other to transform the reputation of the software giant. This was not Bill Gates, who is giving up his executive duties at Microsoft to focus on his philanthropic activities. ... ....No, the lowly employee who helped to repair the company’s image is Robert Scoble — also known as Scobleizer — one of the best-known bloggers in the internet’s “blogosphere”. June 18, 2006
“ You are letting people have a sense of the people here. You’re building a connection. People feel more a part of this” Bill Gates on Robert Scoble “ It’s been a great way to communicate with our customers – and for them, more importantly, to communicate with us. It just touches people more” Steve Ballmer
Steve, I am now beginning to enjoy Microsoft. Previously I , and I suspect millions of others, perceived MS as a leviathan without a heart. No pulse or warmth. Not a human in sight except Bill in front of a cold global software assembly plant staffed by humanoids. By blogging, you and your colleagues have opened up MS to reveal that the innards are indeed made up of warm, people with hearts, with families, have smiles and wow, you do have senses of humour! This is incredible. Who'd have thought that a corporation like MS was human after all!? We do now. All because you are engaging with us at our level and this is a conversation I relate to and like very much. I hope many more do too.
<ul><li>Understand the technology </li></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Blogs, video blogs, podcasts </li></ul></ul><ul><ul><li>Wiki’s </li></ul></ul><ul><li>Find out who is talking about you </li></ul><ul><ul><li>Look for opinion-formers </li></ul></ul><ul><li>Factor word-of-mouth into your plans </li></ul><ul><li>Understand how visitors use your website </li></ul><ul><li>Make your website a destination </li></ul>
Steve Clayton Geek in Disguise http://blogs.msdn.com/stevecla01 [email_address] +44 7802 882 622