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#twutorial for copy editors

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These are slides for a workshop on how copy editors can use Twitter. Related links here: http://stevebuttry.wordpress.com/2014/03/21/twutorial-for-copy-editors-links-slides-and-tweets/

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#twutorial for copy editors

  1. 1. #twutorial for copy editors Steve Buttry American Copy Editors Society Las Vegas March 20, 2014
  2. 2. Read more about it • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com
  3. 3. Branded account voice • Clean copy on Twitter matters & who does better clean copy? • If copy editor posts story, that’s when link should be tweeted • Writing headlines & tweets demand similar skills
  4. 4. Branded account voice • Conversational tone, not headlinese • Reply, RT (even competition) • Thank community members for RTs • Use @usernames • Use #hashtags (#mytownNV, #NVweather, etc.)
  5. 5. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
  6. 6. Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
  7. 7. What is curation? Museum curator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
  8. 8. Curation tips • Master advanced search • Use curation tools: Storify, Spundge, RebelMouse, Newspeg, Geofeedia … • Say what you know, what you don’t know • What do you need to verify? • Correct quickly
  9. 9. Vetting & verifying • Track back RTs, etc. to source • Look for clusters • Location enabled? • Evaluate the network • Evaluate the history • Links, photos? • Take it old school • Disclose, hedge, repeat • Be brave only in correction Tips from Craig Silverman, Regret the Error
  10. 10. Evaluating tweeps • How long have they been tweeting? • Check previous tweets, interaction • Check bio, links • Check Klout score • Google name and scam, spammer • Contact & interview Tips from Mandy Jenkins, Zombie Journalism
  11. 11. Hashtags • Regular hashtags • Event hashtags • Breaking news • Humorous • Chats
  12. 12. Hashtag tips • Use existing hashtag if there is one • Search before launching hashtag (avoid duplication) • Look for secondary hashtags, especially in events or breaking news
  13. 13. Building followers • Tweet often • Find & follow local people • Be conversational • Livetweet events • Give more than you ask for • Be yourself
  14. 14. Connecting w/ community • Use Advanced Twitter Search or Nearby Tweets to find & check local tweeps • Search terms & location to find people tweeting about your beat • Check followers of @yourbrand • See who tweeps are conversing with • Who follows agencies, people on beat?
  15. 15. Time management • Don’t drink the whole stream • Integrate Twitter into your day • Tweet a few times a day • Check “mentions” • Use lists, alerts & saved searches • Use mobile device • TweetDeck, HootSuite
  16. 16. Organizing chaos • Use Twitter lists • TweetDeck & HootSuite help organize • Check @ mentions • Twitter alerts • Save regular searches (can be columns in TweetDeck, HootSuite)
  17. 17. Livetweeting • Set context: Event, be clear if you’re not there • Use hashtag (do you feed into liveblog?) • Feed into site (Twitter widget, ScribbleLive, CoverItLive, LiveblogPro, Superdesk) • Monitor or moderate
  18. 18. Crowdsource
  19. 19. Connect directly
  20. 20. Find eyewitnesses
  21. 21. Key developments
  22. 22. Key developments
  23. 23. Tweet photos
  24. 24. Tweet photos
  25. 25. Tweet details, developments
  26. 26. Details from scene
  27. 27. Tweet quotes
  28. 28. Livetweet briefings
  29. 29. Livetweet action
  30. 30. RT other media
  31. 31. Be the source for news
  32. 32. Crowdsource
  33. 33. Crowdsource
  34. 34. If it looks too good to be true, grab a screenshot!
  35. 35. One more use Conversation among copy editors
  36. 36. Always remember • Twitter is your brand (personal or company) speaking to the public • Take one last edit through your tweet before posting (Duh! You’re copy editors) • Correct quickly • Acknowledge errors
  37. 37. Read more about it • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com

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